Case sharing: Local portal site SEO combined with Network marketing strategy

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

South and Information Network The reason I when a successful optimization case, not to explain how deep my optimization skills, optimization is not good key is based on the site itself to customize a good strategy, find their own target customer base where! To achieve the best ideal state. Nanhe Information port is also known as the South and the network, took over the name: Nanhe and Information Network This site I have been optimized to now 6 months 7 days, the site domain name is the old domain name, take over before the ranking of the following:

South and ranked 108

South and Information Network rank 11

Nanhe Port is ranked without

South and Bar Rank 13

South and Forum Rank 42

South and information South and shopping south and hotel and decoration building materials and other auxiliary words are no

Make it today:

South and 14,63

South and 2,44

South and Paste 15,41

South and Weather 100

South and Map 6

Nanhe Harbor 1,2,13,18

South and Forum 1,3

South and Information 1,4,67

South and shopping 1

South and a 43,83

South and Hotel 8

South and decoration Building materials 6

Title (title) 19 Words Funan and Information Port _ Nanhe County Comprehensive Life Info Portal

Keywords (KeyWords) 64 words Funan and, South and Bar, South and post, south and weather, south and map, Nanhe Harbor, South and forum, south and information, south and shopping, south and telephone, south and one, South and hotel, south and decoration building materials

Description (Description) 102 characters Funan and information port to create a free release with the living words related to the south and the real estate, south and talent, south and second-hand, south and shopping, Nanhe Yellow pages, and forums, such as the localization of the life of the network platform to guide and network life Development, services and people. Nanhe Port, South and

Overall the ranking effect is already very obvious, the initial optimization strategy is the south and the information network this keyword, now stable Baidu and Google Top 5, the recent optimization of Nanhe information port related long tail keywords, in March from the long tail over the flow from dozens of to now thousands of traffic up to 800%, now every week there are changes, Welcome to test!

The content of the site from the original collection of 180 to increase to now 20,800 (Baidu) 12,400 (Google)

Optimization techniques: The extension of the brand by the keyword mining long tail, since I took over the optimization, according to the site positioning keyword flow analysis, and then local practical activities to increase the site exposure rate to high-quality outside the chain into spiders almost every day spider crawling, the reason may be I do several external links, the same day the spider led over, Baidu Spider is now on average 120 times a day, Google 70 times, the other engines on average 2-3 times a day, continue to add articles every day, now the engine released content every day there are big dozens of, monthly content in thousands of.

For South and Information Network SEO Network Marketing has the following views:

1 Web site Promotion is not the core of network Marketing (054400) This domain name I do not care much.

Web site promotion was once considered to be one of the most basic functions of network marketing. A few years ago, even some people think that "internet marketing is the web site promotion." Their reason is: the site all the functions of the play must be based on a certain amount of traffic, so, web site promotion is the core of network marketing work. Some people even think: as long as the Web site can be logged to the Yahoo site and to maintain a higher ranking than before, network marketing tasks even if the basic completion, it means that network marketing has been successful.

This view is not correct.

Web site Promotion is just a means of network marketing. Rather than the purpose of Internet marketing. Not all of network marketing. Web site promotion is only to create an environmental atmosphere of network marketing. To promote web site as a network of marketing is a "network marketing concept in the fog." is an idea of the attention economy era. To network marketing is a kind of misleading.

We call it "network marketing concept in Fog". It is because: those who hold this view, still in the Yunwu, do not know the truth. Do not understand and grasp the network marketing functions and functions, operating methods and characteristics. The Web site promotion as a decision of everything, denying the rich content of network marketing, not only in the understanding is one-sided. is not tenable in practice. Imagine, a website without commercial gas, you spell life to promote, but also promote not to customers. Even if the introduction of the family, people are turned away. Because, the businessman's vision of a free businessman. There is no commercial gas website, the businessman is not into. No customer resources, no marketing agents, network marketing, how to carry out?

It should be said that in the network marketing, especially in the initial period of the establishment of the site, with a certain strength to do a good job in the promotion of the Web site is necessary, but the Web site promotion is not also impossible is the core of network marketing. The enterprise constructs the business website not to raise a big vase. is to open up the market, looking for business opportunities, marketing products, access to economic benefits. Pig Open Porridge factory, mixed a lively is not.

Moreover, even the most powerful search engine can only retrieve about 14% to 16% of all pages. Obviously, simply relying on the search engine to promote the Web site, can not achieve satisfactory results. Put all the hope and sustenance on the search engine, is quite a group of marketing sites, "see the Web site, no orders to" an important reason.

Web site promotion is not the core of network marketing, web site promotion is not the core of network Marketing Network marketing is not a breeze network marketing is not a direct marketing network marketing is not "virtual marketing" is not integrated marketing.

2 Network marketing is not a breeze

Some people think that the Internet access threshold is very low, therefore, network marketing is a breeze. Each enterprise, each portal site can easily carry out online marketing.

Yes, it's not difficult to build a business marketing website, and it's not uncommon to deal with business transactions on the site. However, in the online marketing of the actual combat, to carry out "effective", "successful" business operation, is far from the imagination so simple. In particular, the vast amount of information resources on the Internet to carry out a deep level of value development, but also a difficult and creative work, not to make hard efforts is not.

Delta's chief information officer, Charles Felde, likened the site to an iceberg. "The part you can see is very simple, very humble," he said. But some of the work under water is vast. So you'd better not act on your imagination.

In fact, network marketing is a systematic project, it is not only because in the process of marketing, will adopt a new technology and means, business operation. It is an enterprise's choice to influence the future survival, a modern enterprise's management ability and competitive strength performance and reflection.

Network Marketing has opened up a new world, in cyberspace, the user suddenly acquired a large amount of information previously never mastered, research, review and process the information. Need new ability, need new knowledge. Many of the problems we face may be beyond the imagination of traditional thinking. In the process of network marketing, the basic business process has changed. The relationship with customers and distributors has changed, the channels and methods for obtaining data have changed, and pricing principles and strategies have changed ... The network marketing personnel faces is the completely novel and Emerson topic. Here, the collision and agitation of new technologies and ideas is immense.

However, the acquisition of any treasure on the web requires network marketing skills. Only with this kind of skill's growth, we can drive the network marketing the ability and the level to have the unceasing growth. Can truly appreciate the network marketing of the infinite scenery. It is unrealistic to think that it is easy to get rich results in online marketing. That as long as the product of the Internet, will be the source of money rolling, do not know to carry out online business needs a process, to face a variety of risks, setbacks, or even failure. Think that as long as the counting of the mouse can be accomplished overnight, the idea is not practical.

Network marketing is not a Breeze Directory Web site promotion is not the core of network Marketing Network marketing is not a cinch network marketing is not direct marketing network marketing is not "virtual marketing" is not integrated marketing.

3 Network Marketing is not direct marketing

Someone has created a "network of direct marketing" that said: "Network marketing is a direct marketing."

The network marketing and direct marketing equate, into direct marketing "one", this is the network marketing concept of another confused concept.

Network Marketing is not direct marketing. More can not be equated with direct marketing!

Direct marketing is a kind of marketing method that combines advertising and access. It is for the purpose of profit, through mailing, catalogue, telex, telecommunications and other means, to the target market members to send direct sales information, product introduction, promotion, seek a direct response to a marketing approach.

From the perspective of the phenomenon: direct marketing staff and Target customers seem to be in the "two-way information exchange." and direct marketing is also a wide range of channels, the effect can be measured. Customers can respond by telephone feedback, direct mail order and so on, reply to the direct marketing staff. Moreover, in direct marketing, marketers have become aware of maintaining good customer relationships. It is important to establish a stable and often purchased consumer group. Moreover, the database technology has been in direct marketing, and has become a direct marketing technology support system.

Some people may say: The above characteristics is not the same as network marketing?

This is why some comrades equate Internet marketing with direct marketing.

Just as there is a type of meningitis, the symptoms are similar to the symptoms of a cold, so it is easy to be mistaken for a rash. In fact, in this way, direct marketing and network marketing equate, is also a marketing theory of "false rash." In particular, some of our marketing theory workers, the old dare not in theory to put forward their own discoveries and achievements, always like to take their own research results to cover the theoretical circle of foreigners.

In fact, network marketing and direct marketing are fundamentally different. This difference is mainly in the following three points:

1 The main carrier of marketing is different

Direct marketing is a multi-channel marketing method that combines advertising and access. In this multi-channel, e-mail can be used, more by direct mail, telephone, fax. The network has not become a major marketing means and marketing methods. Therefore, the function and function of the network are not fully utilized and played.

In the network marketing, network and business website is the main bearer of marketing activities. Therefore, the function and function of the website has been fully displayed and played. Not only become the information exchange and transmission of tools and carriers. and become a real business transaction space and base.

2 The main body of marketing is different

In direct marketing, the main body of marketing is unknown. is "seeking without purpose". Most of its sales target to individuals and families as the main sales targets. Products sold more to the main livelihood.

The marketing subject of network marketing may be unknown, but more is known. Unknown customers or information can be made known through the integration of network resources. Not only known, but also interactive and communicative. The customer's position in the marketing process has undergone obvious and significant changes and become the main body of the marketing activities.

The sales target of network marketing, can be individual but more is enterprise, organization or group. Therefore, the network marketing sales of products, a wide range, can be the means of production, can also be means of subsistence, and a huge amount of significant results.

3 The main means of marketing rely on different

Direct marketing relies on the main means is "directory." Product sales are carried out by the spread of the directory and the absence of clear targets. Although in direct marketing, the database as a technical support system. However, only using its customer data from the large database to compile the directory, directory segmentation, directory leasing and Static analysis of customers. The Basic Law of database management: RFM law, but also only to the short-term customer purchase, the frequency of purchase and the value of the purchase analysis. The function and function of the database have not been played at all. It's just a local function, like flak hitting mosquitoes. Waste a considerable amount of resources.

Network marketing relies mainly on the transmission of information on the Internet, diffusion, docking, from which to capture business opportunities. The large platform of the business website, can let the customer independent, has the choice, the dynamic to realize buys, the sale both sides shortest path connection and the quickest speed transaction. Not only this, in the network marketing can also be active, intelligent customer analysis, customer tracking and customer relationship management. Therefore, the network marketing effect, function and function are direct marketing unmatched.

Through the above analysis we can categorically say: Network marketing is not direct marketing!

Network Marketing is not a direct Marketing directory web site promotion is not a network marketing core network marketing is not a breeze network marketing is not direct marketing network marketing is not "virtual marketing" is not integrated marketing.

4 Network Marketing is not "virtual marketing"

Some people say: Network marketing is "virtual marketing". In fact, this argument is worth studying. This is wrong to the characteristics of the network and network marketing characteristics equate and confused up. Yes, we are in the process of launching and conducting network marketing, is in the network "virtual" space. But the marketing activity itself, is indeed the truth.

Therefore, it can be said that: Network marketing is the virtual space in the real business activities and business transactions. is the network of land business market transfer and network development. Here, we can not use the characteristics of the network to replace and equivalent to the characteristics of network marketing. Clarifying this point is of great significance for speeding up the informatization construction of enterprises, popularizing and popularizing network marketing knowledge, expanding the application field and application scope of network marketing.

5 Network Marketing is not integrated marketing

The Network marketing and integrated marketing equate and confuse, is the current network marketing is another very prominent problem.

Integrated marketing is a rising in the United States of a strong practical operational marketing concept. Its core concept is: To establish brand positioning, and then "design strategy, control resources, so that the strength of various departments and different marketing functions-sales force, advertising products, management market research and other departments of the joint work and internal coordination." Realize from "Let know to buy".

In this regard, Philip pointed out: "All departments of the company for the benefit of customers when working together, is integrated marketing." The American Association of Advertising Agencies has made it more explicit: "Provide clarity, stability and maximum communication impact through an organic integration of discontinuous information". This is integrated marketing.

This integrated marketing theory at that time, played a certain positive role. In particular, it reflects the shift of center of gravity of marketing theory system. and 4P theory to the development requirements of the 4C theory. After introducing and spreading to our country, it has played a certain positive role in promoting the development of marketing theory system and strengthening the internal management of enterprises, establishing and perfecting the internal coordination marketing mechanism.

However, after China entered the market economy, this marketing concept has shown a variety of fatigue and not adapt. Just imagine that many of the companies that I have palpable internal management mechanisms are sound. is able to do "all departments of the company for the interests of customers and work together." Whether it is "Rooster shoe polish", or "flying pigeon bike", why these famous brands, all defeated by the next? Although there are many deep-seated reasons, but the kind of internal closed integrated marketing concept of Cangbai and weakness is an important reason.

Original green outfit Marketing Planning Team blog Http://www.28sem.com/blog/anli/364.html reprint please keep