Case study: PR is 5 of the campus forum why the flow is not high

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Today, the establishment of FAI here and you tell a website case, this site is a campus forum, built to pass on this site case, and we discuss the way to improve the campus forum traffic.

This is a PR 5 Campus forum, established in July 21, 2006, is also 3 years of history, can be regarded as an old website. But this is such a high PR forum, traffic has not been able to break through 1500ip/day, according to the establishment of the site for a long time observation, found that the flow of this forum has been maintained in 900-1200IP every day. For a 3-year PR for the 5 forum, this traffic should be said to be very low. From here we can also see a problem, PR high site, the flow is not necessarily high. So, what is the cause of the site's traffic has been very low?

First of all, we will first give you an analysis of the source of this forum's traffic:

Baidu, 77%. Nearly four-fifths of the daily traffic from Baidu website. This shows that the Forum on Baidu's dependence is very large, and through the analysis of Baidu keyword, jian-hui found that most of them through a number of topics unrelated to the forum, that is to say, the vast majority of visitors are not to find this forum.

Google, 9%. Through this we can also find a phenomenon is that for ordinary netizens, the use of Baidu is significantly more than Google.

Sogou, dog, etc., 5%. This is the traffic generated by other search engines.

Direct input URL, 7%.

Other sources, 2%.

From the source above, we can see that the forum more than 90% of the traffic from the search engine, and directly into the Web site users accounted for less than 10%. This also explains, the forum's loyal user is too few, the forum daily most traffic to it really is the tourist. Open it, then close and leave. This is why the forum traffic has been not high reason, over-reliance on search engines, lack of user loyalty.

Since we found this campus forum traffic is not high the crux of the problem, then, we will analyze the measures to solve. Jian-hui that as a campus forum to improve traffic, should be mainly from the following aspects.

First, strengthen SEO optimization to ensure that the search engine traffic. This is a good forum. We found that the Forum was ranked first in terms of searching for keywords related to the name of the forum. This shows that in their own brand is still a kung fu.

Second, strengthen the promotion under the line, increase loyal users. Since it is a campus forum, then should be in the school to promote, in the campus to establish their own brand image. One of the things that every student in school must do every day is to go to the school forum. So, your campus forum is a success. From the establishment of the Campus Forum on the understanding, at this point, this forum does not do enough, basically no big publicity. Not many students know the forum, let alone the forum as a daily thing to do. This is no less than 10% of the daily traffic is through their own input URL.

Third, increase the content of the site construction, active forum atmosphere. As a forum, popularity is necessary. No popularity, the forum is like a pool of stagnant water in general. But the PR 5 forum did not do enough at this point. According to the observation of the building, the whole forum every day to post a few people, and the replies are very few. Looking at such a PR for 5 of the Forum, but reduced to such, it is heartbreaking.

The above is to build FAI today and everyone discussed a PR for 5 of the Campus forum case, hope that through this case, to do the forum, especially the Campus forum friends in the promotion of site traffic when there is a bit of help. Then, the construction of FAI's writing is not white.

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