CCTV famous mouth Liu Jianhong job-hopping: As the chief content officer of Sports

In an interview, Liu Jianhong said that the current has not officially left the CCTV, "is now in life thinking, no matter where, I like things will not change, I will never leave the Chinese football." ”

He argues that the mobile internet and social media are a big help to sports commentary: "It's a time of mobile interconnection." When I was explaining, social media information gave me a lot of help, and viewers ' comments and feedback, as well as the advice of my circle of friends, enabled the narrator to adjust immediately to the best of the situation. “

Liu Jianhong expressed concern for the traditional television media: "If we do not change, do not follow the pace of this era, can only be eliminated by the era of mobile interconnection, this is worth pondering the television media." ”

Data show that Liu Jianhong, 46 years old this year, entered CCTV in 1996, in the "Football Night" column work. He has repeatedly explained the World Cup, the European Cup and other major football events, including the five European leagues and other events.

Compared with other CCTV football commentators, Liu Jianhong in the interpretation of the game often talk about the team, this feature has become a Netizen's "slot point", there are many fans, but also a lot of people attack distance from the game itself too far.

In the just-concluded Brazil World Cup, Liu Jianhong once explained the Netherlands to Argentina's semi-final, talk about the development of Chinese football, many people questioned. Many fans say they do not like his interpretation style, do not read the game related topics, but always take Chinese football, always irrelevant.

Liu Jianhong's approach has also been criticized by peers for their water benefits and Cui. Water is increasingly micro-Bo said Liu Jianhong "do not understand the ball." Liu Jianhong "Fight Back", "anyway, I want to express." This is my final statement in the 15 games of this commentary. ”

Later, in an interview with the Beijing News, Liu Jianhong insisted that he did the right thing, he is anxious for Chinese football, or will not defying in the World Cup competition to talk about Chinese football, "but next time I will say." Unless one day Chinese football is really good, I will not say. ”

In the August 2 broadcast of the latest issue of "Football Night", Liu Jianhong interviewed the Chinese men's team coach Alain Pelin, the topic still related to China, the Asian Cup.

On the other hand, July 23 this year, Liu Jianhong has received a video interview, and the new media flow showed interest. "I used to think television was the best form of media, and suddenly I found new media," he said. TV is still very strong, but the new media has progressed very quickly and the new media will certainly surpass the traditional media. Transmission means will change, television such one-way transmission can not meet the needs of the audience, and the advantages of new media to better achieve two-way interaction. Make the audience god, serve God, and the media will live. If not changed, the traditional media may really be a dead alley. ”

In recent years, CCTV has a number of Cui, Huang and other "famous mouth" turnover. Among them, the football commentator Huang after leaving, in August 2013 joined the video network, in the music sports channel Sports from the media program "yellow jokes" as the moderator. (Yan Fei)