CCTV finance and wisdom of the analects of the 100,000 Yuan Grand prize for soliciting advertising language

"Financial Wisdom Analects of Confucius" heavy collection: 100,000 yuan to buy you a word, you have? 100,000 yuan can buy a word, you have?　　March 4, 2011, CCTV CCTV culture boutique channel "wealth and Wisdom of the Analects of Confucius" section of the Beijing Diaoyutai Hotel officially launched, the column group announced to the public to solicit column advertising language, and made a 100,000 grand prize. According to the column producer Shengzheng introduced, "wealth and wisdom of the Analects" column is a set of entrepreneurs interviews, guest reviews, calligraphy and painting works as a whole, a combination of business cases and cultural wisdom of the program. Each issue will be invited to a prominent business elite as the protagonist, at the same time, the host, financial experts, financial professionals, calligraphy and painting masters, on-site audience constitute a three-dimensional exchange and interaction system, through the wisdom, sincerity, goodwill words, from different perspectives and levels to explore the success of the marriage of wealth and wisdom case, share the personality charm of guests, New wisdom and philosophy of life.　　Through the exploration and analysis of a business classic case, the paper interprets the relationship between the individual and the Society, explores the connection between business management and Chinese culture, highlights the clash of ideas and the collision of wisdom, and refracts the outstanding Chinese cultural factors in enterprises. According to the advertisement Language collection Organizing Committee introduction, the collection period is March 4 to April 5, at the same time in Sina official micro-blog (real name: CCTV Financial Intelligence Analects of Confucius Official micro-blog) in public to publish the received column advertising language. The number of words required not more than 15 words, strive for catchy, and can highlight the characteristics of the column, every weekend will organize lucky advertising lottery, and have exquisite gifts, and eventually will combine with economists, famous guests and other judges have selected 100 strong, 30 strong, 10 strong, and the last 10 strong ranking, will be in the "financial Wisdom of the Analects" Official online to make the announcement, accept Netizen vote, gold winner can obtain 100,000 Yuan cash prize. "Financial Wisdom of the Analects of Confucius," producer Shengzheng promised that the slogan will be in line with the principles of fairness, impartiality and openness, a good idea, as long as can be shortlisted for the top 100, can participate in the May 7 Grand program premiere ceremony, and the opportunity to get rich prizes. (Reporter He Fang)