CCTV news broadcast reported that: Haier Emperor bottle air-conditioning is the innovation of the trend of consumption

May 18, CCTV "news broadcast" on "innovation model of the change in the speed of Shandong Industrial Transformation" report, the focus of the Haier Emperor bottle air-conditioning through the integration of Cross-border innovation. reported that the cylindrical design of the Haier Emperor bottle air-conditioning is innovative consumption trends, its birth shows in the network era, Cross-border has become the leading force for enterprise transformation. And just the day before, Shandong TV station to the Emperor bottle air conditioning to Haier to network as a platform to achieve cross-border transformation of the key report also said: Haier air conditioning mainly through the virtual network to capture global consumer demand, and use its own open platform advantages for international resource integration, and then launched the world's top designers to achieve cross-border design, cross-border development, Innovation. The two important media at the same time focused on Haier Emperor bottle air-conditioning as the representative of the Cross-border integration of innovation, indicating that Haier in the Internet era of resource integration capacity has been significantly ahead of its technology across the border to develop innovative products Emperor bottle air-conditioning, has also been in the industry's leading list. The reporter learned that Haier research and development success of the Round Emperor bottle air-conditioning design resources, including Porsche, BMW and other top research and development team, there are Swarovski Fashion Circle Design Center, they jointly formed a mutually beneficial sharing of the "patent pool" is the world's top design resources of the integration and use of targeted research and development, The birth of the emperor bottle air-conditioning. "Cylindrical shape, from the consumer electronics industry, outlet of the goblet design, as well as the application of Lafite, from the fashion industry elements, hidden display system, as well as concise choke streamline modelling, from the automotive industry, it can be said that the whole product is a masterpiece of cross-border cooperation. "Haier Global design Center, said the relevant person. In addition to the cross-border cooperation of the designs, Emperor bottle air-conditioning has also achieved the cross-border use of High-tech, Haier air conditioning research and development director revealed: through the open innovation platform Haier, to attract the world's top resources, the Shenzhou spacecraft mute technology, applied to air-conditioning, developed the industry's most quiet air-conditioning. "The report also proclaims that the birth of the bottle air conditioner is due to the user's" complaint ", and the example of the family who lives Qingdao Chengyang Ameri. As a result of buying a new house, Ms. MI needs to install air-conditioning, but because the living room space is small, the traditional air conditioning not only occupies space, the back is also easy to form dead ends. "My house is square, the furniture is square, but there is nothing to reconcile." Haier air-conditioning related responsible person told reporters, such as MI, such as thousands of complaints, Haier air-conditioning as early as two years ago began to collect. "2 years, nearly 200 users a day complained, more than 120,000 complaints let us really appreciate the user's desire for the appearance of air-conditioning." The owner said. But the consumer satisfaction of the air conditioner shape exactly what it looks like, Haier's research and development staff have no bottom, for this reason, they will be captured in the first time the user needs through the network resource platform to the global release, and more than 1 million of the world's experts in all walks of life and more than 1000 top-level resources This rapid response mechanism based on global resource integration has ensured the timely advent of the imperial bottle air-conditioning system. AccordingNote that the air-conditioning since the line, has been widely praised, and was selected 2012 ICEC's "Impact on the world's top ten creative Products", the home appliance industry is the only shortlisted products. "Now the internet age, a lot of data are fully explained that the Internet market contains great opportunities, the impact of the Internet gradually infiltrated into the market, in the context of the role of the traditional marketing model is bound to produce a considerable change, cross-border integration is in line with the trend of the inevitable. "Industry experts say to create different innovative models to promote product upgrades, is the common direction of home appliances enterprises, Haier through the integration of global advantage resources to cross-border as the core of the road out of innovation, China's enterprise innovation and upgrading of a major bright spot, will be for the development of household electrical appliances industry to inject new ideas and new inspiration.