CEO has no good internet business model, what do you compare with me?

International renowned management master Peter Drucker said a very classic, he said that the current enterprise competition, is not the competition between products, but the business model and business model between the competition.

Indeed, winning today depends on competition between business models. Let's take a look at Microsoft today, why buy Yahoo? Microsoft has been a very powerful big brother in the IT world. But for Google to provide a lot of free office software for the enterprise, there are many open source software, the Microsoft's Gold Office software poses a great threat. Microsoft realizes that it needs a platform to compete with Google. Microsoft's own MSN Search engine usage and second-place Yahoo still has a certain distance. And it can catch up with Google as quickly as possible, and it will consider acquiring Yahoo quickly to achieve this. So, through the Internet platform and business model changes, many bosses may also be replaced by others.

A good internet business model must be suitable to the mentality of Internet users, the whole concept of the Internet from "sharing" as the core. Does the current Web 3.0 tend to be personalized for customers?

Analysis of existing Internet business models

At present, there are many Internet business models, have not found their own profit model, or even take a step to see the mentality of the operation, there are many business models have some problems. Through the financing of their VC, may be brought into a lot of experts, but because the internet has been doing most of the things that no one has done, many times, the domestic internet companies have to refer to foreign business model. And many of the CEO of the Internet companies abroad are a technical origin, the situation and the domestic starting point may be different. Because a lot of foreign companies to start the purpose of the company is to do a good job, have a better price, sell out, but the domestic internet companies think is not the same, like how to run the project well. After all, there are not many Internet companies willing to buy technology at home. So, at home, high technology is secondary. In the process of running an Internet enterprise, the business model is more important than high technology.

The innovation of Internet business model is mainly in the following three questions: what kind of products or services can the website provide to the target consumers; How will the company deliver the relevant core products and services to the target consumers; in many internet companies, how to position their role.

Ii. How to innovate the relevant Internet business model

1. Customer segmentation and positioning they: such as Spring Airlines, is the combination of the way of the consumer, so that customers can self-help way to book tickets online, to create a platform. To avoid competition with the traditional major airlines, he wants to catch the needs of tourists and middle and low income business travellers, through the design of the entire business model, he only provides customers with the most basic services, such as only a bottle of free mineral water on the aircraft, etc., to achieve lower ticket prices "province of tourists, so that the benefit of travellers , creating a "cheap airline" business model that is beneficial to itself. In fact, the CEO of Asia Airlines once told me that they will eventually build a whole Asia's largest virtual community, and cheap aviation is their first step. Yes, through the "sharing" of the core concept, let the users, to attract them to the platform, down to start on this platform to build a lot of derivative services and so on.

2. Change the distribution channel of the product/service. For example, Dell eliminates the distributor link and creates a direct business model. Dell has direct contact with customers via telephone, email, internet and face-to-face, customizing the computer according to customer's requirements. Through direct contact, especially the Internet, Dell is able to master first-hand customer needs and feedback to provide customers with "one-on-one" service. Around direct sales, Dell has created an efficient chain of operations that integrates procurement, assembly and output, delivering computers to customers. Dell's direct sales model, which eliminates the profit earned by middlemen, has greatly reduced the inventory rate, greatly reducing costs and achieved a huge competitive advantage. And Campas, stay in the traditional sales channels and a large number of ways to store goods, and eventually lost to Dell, and eventually by HP acquired. Entrepreneurs need to think hard, their products or services, can be combined with the Internet sales or service good customers. Note that the second core idea of the Internet-"personalization".

3. Change the current income model. The most classic example is our well-known chain of fast food companies McDonald's, the company's 90% of the income is actually from real estate, McDonald's rented property sublet to the franchise, by earning the difference in rent to get a lot of profits. Google has a shared platform create a "competitive advertising" business model, according to the customer purchase keyword, to the text of the ads in the form of the relevant search page on the right margin, only when the click Ads to pay, so that the search engine to become a tool for enterprise promotion, the enterprise has brought high profits. Last year, GOOGLE earned the most money from click Ads. Here, share with you the third core idea of the Internet-"practical platform", providing and creating a platform for users to "actually" profit. Rather than to get some traffic, you want to rely on advertising for profit platform.

4. Better customer support system. For example, the network bank, is a good example, the former banks are 8-hour business and regional restrictions, in order to better serve customers, China Merchants Bank began online banking services. Customers through the Internet bank, can be 24 hours and do not need to go to the bank, the situation, a lot of things solved. Because of this, China Merchants Bank has created its own advantages. When it comes to internet banking, many people may think of China Merchants Bank in the first time. Here, we can experience the fourth core idea of the Internet-"convenience", you have thought about how to use the Internet to provide more convenience to your customers?

5. Create your own unique value. Internet today's web site a lot, a variety of concepts have. I have a friend who has a website that allows users to easily use and find more affordable book DVDs, he brings the resources to his site, as long as the customer input the relevant titles, the site will be important site prices and so on are listed, the customer is easy to compare, and through the relevant links can be ordered products, And he has the service, as long as through his website to order products, he has a commission. The fifth core idea of the Internet-"borrow force make force, effortless". Think about how your traditional business or your site can get people to relay or relay others? If your business is big, maybe a lot of people depend on you. If your business is small, how can you borrow other forces?

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