Character of the font

Any font has its own unique style, some people feel modern, classical; &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;  Soft, resolute, swift, slow; Steady, Lightsome ...

When designing, you usually choose a font for expressing feelings. The creation of a font emotion arises from the visual response to the inner rhythms of a particular font.

In addition, the design of the typeface also carries the information such as history culture, region nationality and so on. Here are my words from three aspects of a little analysis: region, character, shape, respectively, in the embodiment of the font.

Area features of the first section of text

There are 7,000 languages in the world, even if the same English is different in different countries.

For example, Alibaba two platform user source for example, a large number of users: The United States, Russia and Brazil, I will be from these countries to do a simple summary of the font characteristics.

1. American font characteristics--Jane

Simple straight line, simple liner body, rarely modified;

2. Russia-Strong

Stout solid linear body with sharp angular lining;

3. Brazil-round, retro

4. India-Miscellaneous

Summary: The commonness of characters ' regional features

and other lines of the absolute dominance of the liner body is generally in the modified auxiliary position font due to the history and geography of the country has a certain change

Britain has royal luxury, Russia has a concentrated and strong centralization of power, the United States has a modern concise straightforward, Brazil has a football-like Consi and the ancient civilization of South America, Indian fonts and environment as complex and disorderly, German fonts have mathematical-like curve and machine-like line ...

The morphological features of the second verse

Font development and change has a long history, according to the morphological characteristics of a simple old font (handwriting), transitional fonts (printing), modern fonts (machine typing). Features are as follows:

features of old fonts: strokes as features

1 strokes are designed with a brush or pen

2 small x Height of lowercase letter is relatively small

3 Small Letter openings are also smaller

the character of the transition font: Shows the evolution of the font structure

1 Stroke Contrast enhancement

2 small x Height of lowercase letter is big

3 Line Sharper

Modern Font features: Concise

1) Stroke contrast and its strong

2 Link line and Word dry arc is all removed

3 The lining in the lowercase letter becomes very smooth.

Character characteristics of the third verse

The shape of a variety of fonts, the feeling can reflect the character, in fact, the change is only in a variety of details, the following three kinds of the most obvious details of the change way.

1. The character of the font to change the stroke weight

Bring the feeling: calm, strong

Bring the feeling: jump, in a row, thick strokes contrast strong, there is a visual jump

Summary: Stroke thickness To change the character of the font

Character weight contrast: a line of fonts if the characters of the strokes of the same character, will give a balanced, regular and consistent rhythm. Bring people a stable and reliable feeling, often used in finance, security and other industries, and corporate logo.

Stroke contrast: The font weight of strokes, will bring a sense of jumping, bring people dynamic, relaxed, avantgarde feeling. Used in the fashion industry.

Represents a font

2. The character of the peripheral change font

Bring the feeling: the tip of the curve dot reflects the feminine soft.

Bring the feeling: No liner line body is very stable. At the end of the sharp corner of the formation, immediately have a sense of speed.

The feeling: The lining and the tip of the font become sharp, which brings a magical feeling.

Summary: Peripheral change font character

The incision at the tip is perpendicular to the stroke, and also has a slant to the pen, and the shape at the edge of the character will affect the sharpness of the appearance of the font.

Represents a font

Sharp-pointed fonts can bring a sense of urgency. Speed or horror. Often used in racing games or movie posters.

The curve of the tip of the beautiful font, there is a graceful and elegant feeling. Often used in women's products and luxuries.

Section Fourth application of font features

The rounded dots of the periphery, the graceful curves

Such fonts are elegant, with feminine features, and we can use them in BNR designs.

There is no change in the character strokes--steady. The use of the place is very wide.

Male products,: Compare the feeling of a calm gentleman, if you want to have a thick and thin contrast to add some active elements, you can choose the lining line, the word dry coarse font.

Exquisite, stable: the font fine, the strokes of the thickness of the small contrast

Home: safe, quiet feeling. --the harbor of Anchorage

Safe, reliable, assured

Tilt of font or tip with uniform orientation

The tip of the font is sleek and cute.

Summary

Each nation has its own aesthetic custom of writing.

The character form is judged by the elements of the periphery, the self-respect, the curve of strokes,

Rational use of these features is more conducive to the expression of information

The use of characters in different scenes

Source: http://www.aliued.com/2013/03/01/1409/