Chiang's famous: Talking about the SEO operation of the competitor website

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In the SEO industry is an increasingly fierce competition in the special industry, it has a low threshold, profit space, and by the small and medium-sized companies favored by the advantages, which also makes a lot of people do not have a strong team to support the individual webmaster eager. And to analyze the competitor's optimization situation to promote their own early SEO operation practice has become an essential part of the SEO master stage. Analysis of competitors with the following six points as a reference:

1th: To search the top 10 of the relevant sites, see its SEO site rankings, to find competitors (except the auction site), the first step of course is to start from the search engine, through the query related keywords, to see their ranking of the site, and then go to see the line in front of you, and the site to conduct a preliminary survey , such as looking at the popularity of these sites, is not through corporate investment has a large team of sites and so on ~ ~ ~ These can make you clearly understand that competitors have a strong place. The second step: use some webmaster tools to view the key competitors of the relevant parameters, such as, domain name age, snapshot update, Google view the weight of the PR value, included in the number, historical records and the chain of the site, and so on, these data can basically see the competitiveness of the site, when the opponent site weight of the PR value reached 5 or more, So the competition is very strong, when we have a competitor to this series of parameters analysis has a further understanding, we then have to do is to find the weakness of competitors, and find their own site to improve the advantages of the strategy! Use your strengths to beat your opponents.

Step three: To analyze where the competitor's external chain comes from, to analyze the external chain of competitors from the search engine keyword ranked top ten of the site to start, such as the opponents of the chain from the forum signature, then you first to inquire about the weight of that forum, how the daily collection of the situation, If the weight of that forum is OK then you can also go inside to do the chain, the rest and so on.

Fourth step: Visit the competitor's website, to the website above parameter analysis, this step we regard as the user to analyze the competitor website overall design to be able to attract the user as well as the competitor website user experience degree How, thus judged each other website's own strength how, Of course, we can also learn from some of our own sites do not have some things, when the ranking of other people's websites can be ranked in front of you also has a reason, so also have to let you learn the place, at the same time we also have to find these competitors site some weaknesses, while let oneself to avoid other people's mistakes!

5th: To investigate the relevant keywords of their website to promote the number of bids, this will be two or more than two search engine keywords of the quantity analysis, the reason is that we can through from the number of bids can reflect the key words of the degree of competition is how big, Of course, we can also through the Baidu index to analyze the relative competitiveness of related keywords, if the number of bidding, then we have to give up the keyword, and then change, until the key to find the right to do optimization.

6th: Through statistical tools to estimate the flow of competitors ' websites, traffic from which search engines, from which places. Statistical tools can use Google Tools or Alexa tools, relative to our small and medium-sized webmaster, Google's statistical tools to be more accurate, when our web site traffic over them, let us see the hope of making money! If a keyword brings in less traffic and is more difficult to compete with, Then I suggest that we must change a key word to do, to avoid the risk of losing money!

If it is SEO Novice can go to the professional high popularity of the forum to understand the side of the industry, this industry or local class site is very appropriate, imitation in a period of time can be effective to help personal webmaster understand SEO, but to be in the SEO industry foothold, Real realization through the SEO to achieve passive income, it is necessary to seoer the original and innovative spirit, only to achieve real value beyond.

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