China Hand Tour Hu Zhenyu TFC Conference transcript: IP-First quality game development

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September 17, Cmge China Hand Tour (NASDAQ:CMGE) senior Vice President Hu Zhenyu was invited to attend the 2014 TFC Global mobile Game Developer Conference, and published the "IP first game research and development" keynote speech.

2014TFC Conference aims to develop high-quality hand travel strategy, mining more quality games, promote the game and channels, distribution and other perfect integration. The conference mainly covers mobile game channel, hand tour manufacturers, distributors, operators, investors, hardware manufacturers, mobile advertising, mobile payment and other mobile Internet enterprises.

Hu Zhenyu in the "IP first quality game research and development," said the Chinese hand tour of the boutique IP strategy is divided into four parts, including film and television, animation, classic games and other types, such as with Chinese characteristics, in the world famous IP. With a lot of IP and in the issue of the success of the field, China's hand tour next to the positioning is research and development, the hope of self-development and joint development combined.

Independent development, Hu Zhenyu said, the past two years is China's hand tour of the layout of the period, is now entering the harvest period. Hu Zhenyu said that from now on, China's independent research and development of products will enter the outbreak period. Since September this year, China's hand tour will be published each month from the research. For joint development, Hu Zhenyu said that in the hope of getting the right products, you can work with the best team in the market for some depth of development cooperation.

The following is a transcript of the speech:

Thank you very much for giving us such an opportunity to get together, yesterday I saw a lot of micro-letter, we are not easy, many people have flown to Wuhan, and some even to Guilin just turned here.

Just now Zhangqiushie (top net president) said, Typhoon TFC into a typhoon, indeed very vivid, but from another point of view, in China Feng Shui in the rain does not mean that the bad things, is representative of wealth, that we are doing this industry is a very good industry, we may all be rich, just a matter of time.

Or back to the game just said that the issue of wealth, now the game company has more than 10,000 (pure CP), how to make their own products to attract people, or have their own characteristics, we from last year to this year have a lot of groping, including to explore, to innovate, Including us in the hands of a few teams also do some innovation, but in the game now developed so mature situation, there are many bottlenecks.

I now want to share with you the next step of China's strategy, is our boutique IP strategy.

Boutique IP strategy is divided into four parts:

One is the film and television, the recent mainstream of some films, TV dramas, there are anime. Relatively speaking, the most famous anime in Asia is Japan. There are some classic games, such as the previous time in the end of the tour was well-known, such as "Legend", "Ghost" and so on, and other extended to some more Chinese-style, in the world more famous, such as "Shaolin Temple."

This is what we now have some of the IP and products, which is just said a part of the animation class such as "Naruto", "Pirates of the King", "Dragon Bead", "smart Hugh", which are some of Japan's more well-known IP.

We talked about the more classic games like "Legends", "Ghost", these games are we through the front-end travel times more successful company to get the copyright, like with grand together to do this game. Like "Shaolin Temple" We all know, we Shaw also specially brought a development team to the Shaolin Temple to live for half a month, to feel some of the Shaolin Temple atmosphere. The next row is basically the IP of the films we are getting.

In addition, when we cooperate with IP, also hope that there are some in-hand tour of their own characteristics of the IP, is our self-made IP, like we now want to launch the "Blade of the Hero", its independent worldview is by the former Blizzard's copy team personally wrote, its sound effect by the sound of the production of LOL and fates Forever's sound team created, "The Blade of the hero" we made three, through this product to extend some other like anime and other things around.

We have so many IP and we have been successful in the distribution field, the next step to their own positioning is the development of this piece, the hope of self-development and joint development. Self-development, we are now in Guangzhou, Shenzhen, Chengdu, Shanghai, has laid out 21 teams of about 600 people, we will do various types of products, including the more mainstream and some times, or some exploratory products.

The joint research and development of this piece I put in the back, we think from now on, in the hands of the independent research and development of products will enter the outbreak period, because we last year, the years ago is the layout of the period, now began to enter the harvest period, starting from September we will issue a study of the masterpiece, for example, like now "Ancient soul", "Decisive battle", " Sea Thief King "," Ghost "... We have a monthly release from September onwards.

"Decisive battle Sand" is we with the grand to get authorization, in fact, in the end of the travel era, this is a very memorable game. Is the legendary Hand tour version, when many people have played, there is the feeling of fighting in the Shabak.

Speaking of our cooperation development, China Hand Tour introduced a lot of well-known domestic and foreign IP, this Part I introduced earlier, we also see there are a lot of teams in the market, they are good at making, and maybe even better than we do, for example, like the Japanese anime department, including some heavy RPG game CP, We hope that when we get the right products, we can cooperate with them, we could do some deep development cooperation on some IP.

I'll probably share so much with you today.

After the keynote speech, Hu Zhenyu accepted the site interview of the top net President Zhangqiushie, the following is the interview content.

Zhangqiushie: Mention in the hand tour we think of a word "IP Gold Rush", in this IP gold rush, in hand swim can be said to be the first to eat crabs, I would like to ask Hu, how did you remember to eat this big crab, and then found such a new continent?

Hu Zhenyu: In fact, we have summed up in the promotion, in our promotion found that a lot of real suction, the popular small team, they are to do the kind of former, we are very familiar with some of the IP products, such as Japanese anime, and even some martial arts class things, so the suction effect is very good.

And now the theme of homogenization also caused some of our puzzles, such as we want to set a game, the past is nothing but the three categories, the West Tour class, in fact, it is difficult to highlight some of their characteristics in the market, or to form a brand impact, because it is open IP. This (IP) layout We have been for more than a year, has been talking about cooperation, including now talking about some overseas, including North American IP.

Zhangqiushie: I have been firmly believe that all the IP will play, just now you said like fighting class, fantasy class, more suitable for the current mobile game adaptation. Just have a person who do anime asked me, there is an IP similar to auspicious triple gem such auspicious class of IP, very auspicious bring festive, fortune IP, such a type suitable for adaptation into the game?

Hu Zhenyu: You need to know your own user base. First of all, you have to clear this IP targeted user group, in fact, in the hand swim to get a "smart break", may not know. What type of game do you design for the users? For users, like Tanggu three less they do, is aimed at their fans, such as reading the novel crowd, or like the Fantasy class, martial arts category.

Zhangqiushie: The key is to see the IP theme of the fans, how can be converted into our players.

Hu Zhenyu: Yes.