China June Jie is one of the more familiar models

In the independent brand, the Chinese June Jie is more familiar with a model, the atmosphere of the body, spacious space and a certain movement characteristics is its main characteristics. The car since the listing in 2006, has been dubbed "small BMW", and June Jie also did not disappoint the expectations of it, as a medium-level car, its entry-level products, the price of only 70,000 yuan, a good value for money. But recently the banner network to monitor some of the "spontaneous combustion" of the post, this post in the major media and forums caused a strong response. Next we will use this car's network Word-of-mouth to understand.

2012 to commemorate the 10 anniversary of the founding of the Chinese brand, brilliance automotive to the market launched a collection version of the model, but June-Jie has long been a small problem more, spontaneous combustion phenomenon and frequent bursts, the emergence of new models did not attract high attention. According to the banner Network Word-of-mouth Analysis System, February June Czech network heat value of 2,283 points, March chain down 31%, fell to 1578, April continued to slide, for the current 1209 points, its network heat ranked in the April 12th, 16th and 18th, On the whole, network popularity appears downward trend.

February June Jie's network reputation value of 53, March fell, April ring last month's 50 points down 2%, its position in the rankings have been shaken, February for 18, March remained unchanged, April 21. Some netizens said they bought brilliance June Jie time less than a year, but there has been an astonishing "spontaneous combustion" incident. And many times with 4S shop and manufacturers negotiate without fruit, the most distressing is the owner was also warned, if again "harassment" will be prosecuted, this is not a typical wicked? Manufacturers must know clearly, Chun Jie spontaneous combustion phenomenon is not an example, a period of time may be transformed into mass events, if only by relying on a simple "not quality problem" to solve the problem, it is somewhat absurd?

In the network posts latitude map, configuration is the most concentrated content of users, accounted for 22.74%, followed by the appearance, maintenance, failure and quality, the percentages are 13.44%, 11.18%, 10.55% and 9.55% respectively. In addition to the alarming phenomenon of spontaneous combustion, the Chinese Chun Jie was also complained of engine fault lights steady, oil leakage, gearbox lift off the abnormal sound, exhaust pipe rust clutch failure and poor after-sales service technology too. At the same time, there are netizens reflect the high fuel consumption of the car but General power.

Summary：

June Jie has a similar shape with BMW and amazing intrinsic temperament, space, affordable, control excellent, in the home car market has a certain degree of competitiveness. But the recent news of the car about spontaneous combustion is followed, and 4S shops and manufacturers are indifferent attitude to the public, network sentiment and Word-of-mouth fell in unison. If an enterprise wants to develop rapidly, must do the product, really is serving the people, only by shirking the responsibility or raising the owner's right to defend the threshold to get a moment, I am afraid with the brilliance of the advertised "all the way have me, brilliance car" some of the opposite.