China's 100 million dollar real estate investment fund to build an international capital platform

In the 2008, Nyse:ej China was heavily in the margins of diversification, such as the announcement of the establishment of a real estate investment fund to enter the international capital Management services sector. "The initial size of the investment fund is 100 million dollars, but this is just a seed that China has sown in this area and will be far more than that."　　Zhou Yi, chairman of China's board of directors, told our correspondent on the phone.　　Insiders pointed out that the real estate investment fund has been the operation of the world's top real estate enterprises, at present, the real estate agent service Enterprise in the world, the business operation molding only has the Zhong Quantity Union line and Bong Weiris Two, the Chinese domestic agent enterprise has never dabbled in, easy to occupy China this time is the first step.　　By "outside" Dongfeng according to the announcement of the easy to live China, the real estate investment fund has been set up, the initial size of 100 million U.S. dollars, the fund will provide real estate institutional investors and high net worth of rich people with diversified portfolio services.　　Zhou Yi told reporters that the 100 million U.S. dollars in the initial funds from overseas institutional investors, in the future, the fund's investors are mainly overseas institutions and individuals mainly.　　There have been many people in the industry sigh, easy to live in China's listing has opened the gap with the domestic counterparts, the actual is not so.　　For China, the urgent task is how to maintain the weak leading edge, and the relatively higher threshold for new agency services business areas, perhaps easy to occupy China to maintain the leading position of the important way.　　Chen Limin, director of the Asia Pacific region, said that China's choice to move into real estate investment funds at this time, to some extent, borrowed the policy of "Dongfeng." In Chen Limin's view, from the second half of 2007, especially recently, the State in the implementation of foreign policy, increasingly stringent, foreign investment funds entry more and more difficult, investment costs are increasingly high. "In particular, some foreign capital in China's real estate market, because of the lack of experience and access to investment goals, easy to live in China as a proxy service enterprises in China's identity, the first to open up this business, is undoubtedly in time for foreign capital investment in Chinese property to build a platform." Chen Limin also said that the potential collaborators of the China fund, such as the large International Insurance fund, pension funds and other mature funds, more pursuit of investment safety and stability of return, but these funds for the Chinese market has not been in-depth, through the platform of Investment funds to invest,　　It is a good choice to invest in a small amount of profit and secure access to investment.　　Chen Limin pointed out that China's real estate Investment fund development space is very large, currently only a very small number of real estate property investment funds, which with foreign mature markets such as Australia, most of the quality of properties in the real Estate investment fund under the name of the situation is very different.　　At present, some investment management companies in China are doing only intermediary services to find investment opportunities for foreign capital, and do not directly manage capital. Zhou Yi, who did not disclose specific investment targets and properties on the phone, said he had not yet made a clear investment target, perhaps not onlyLimited to the Chinese market.　　Landing in the international capital market is the basis for China to carry out the business, and Zhou Yi believes that easy to live in China's vast network of information is to carry out the business for all types of investors to serve the largest capital.　　On the other hand, the real estate investment fund business and the agent company's traditional business also has the conflict. It is understood that the agency's traditional business itself also includes for all types of real estate investment funds to find suitable properties, which is the core content of real estate investment fund management, investment targets overlap and service objects of the two business, to strictly differentiate and ensure the interests of their clients, is the basic requirements of the Agency line.　　In the case of Jones, the real estate investment fund is a completely independent operation of the department, and traditional intermediary business is absolutely separate. "Easy to live in China began to enter this area, although still immature, but it has local advantages, including information systems and so on, the future with International agency line competition is inevitable."　　Chen Limin admits.　　Increase channel expansion Zhou Yi once listed in an exclusive interview to the reporter that, in the future, easy to occupy China's main task, in addition to the financial and market-listed platform, is to increase the company's profits as far as possible.　　All along, the primary agent is easy to live in China's "trump card", in this regard, easy to live in China continue to consolidate the status of the river. Yi-Ju China has announced the recent Sino-New group and Construction Group signed a strategic cooperation agreement, including the exclusive agent sales of real estate projects, to provide real estate market research and advisory services: will become Vanke in China's 10 cities in 16 existing projects (the 2008 sales area is estimated to be 1 million square meters , the total sales value of about 12 billion yuan. , Vanke's exclusive sales agent for at least half of the new projects launched in eastern China in 2008, will be the 6 projects in 5 cities in China (the saleable area is about 5 million square meters and the total sales value is about 40 billion yuan).　　) of the exclusive sales agent, with the construction industry to carry out a comprehensive strategic cooperation, has been designed to build the industry in Henan Province 4 projects (saleable area of about 850,000 square meters).　　Affected by the cooperation with the three major developers, easy to live China is expected to 2008 total revenue will reach 210 million-240 million U.S. dollars. "Big developers are very important at all times and will always be in the position of strategic collaborators," he said. Developers through the national strategy to expand, easy to live business scope will continue to expand, to walk in front of the developers to familiarize themselves with the new market. "Zhou Yi has said.　　Entering the field of real estate investment fund is the first step to increase income and income channels in China. However, there are insiders frankly, real estate investment funds space is tempting, but not much, according to international experience, the fund manager's return is linked to the fund's return on property, each fund investment projects, the fund managers have received different returns, the difference is also very large. And with the arrival of international real estate investment funds, the market competition will become increasingly fierce.