Chinese and product manager on the tip of the tongue

Some time ago very hot "China on the tip of the tongue" This documentary let us this generation to rediscover our childhood taste and memories, but the same, the other side also mapped the traditional Chinese culture and food inheritance has begun to drift away. According to the report, CCTV broadcasts the documentary in the period of time each night, Taobao sells a variety of specialty food store orders will increase sharply, I think this may be the director of unexpected, and can have such influence I think the Chinese documentary should be a new milestone. Even if there are few documentaries in China to shoot, even the channels and cost recovery is a big problem. From the domestic television screen, most of it is the introduction of foreign documentaries, and I suspect that the trend of this monopoly should continue for a long time to come.

To the point, simply talk about the "tip of the tongue" of the Internet Product Manager this topic;

Inevitably, the product manager this position sprang up like the internet companies in these years to do the mall, platform, buy, do mobile phone nature, are all on the swarm, do rotten, the investor's money burned out, survived on several listed successful set now even if successful, the remaining 90% are dead.

Product managers in the company at different stages of development and environmental responsibilities vary greatly, plus most product managers are half a monk, some from doing research and development, marketing, product design, interactive design, operation, transformation into product managers. In fact, no matter which industry you are turning to make products, sometimes the advantage is your disadvantage, and disadvantage may become your advantage, we all face in the company team and work of various problems. There are often discussions on the web, how to do market analysis, demand analysis, competitive analysis, product profit model design, version iteration cycle and operation strategy, as well as "big product Manager strategic layout planning is generally how to do". Most novice will often mention these questions, I have also encountered such a question, it is difficult to explain, the answer given by people always feel is right, but said you said the void. Conversely, if I talk about more specific, people will say that you are talking about the case is too shallow and not comprehensive.

Fejer often mentions in the blog the product manager's mentality and the ego study as well as the time introspection point of view always beats me to go forward, now I rarely talk about the product manager's ability model, talks about the product manager's responsibility scope. Because the new people are always in here around a few years before there will be their own industry and products have a rational understanding, there will be a lot of precipitation. And these rational thinking and precipitation in fact, the product manager has been pursuing but there is an invisible knowledge system and skills. The empiricism of product managers is sometimes more persuasive than doing any market research or demand analysis, so sometimes I often remind myself whether I have such a controlling ability when I make a product plan. Now more is to understand oneself, analyze oneself, adjust the problem that encounters in the work, change own decision. Intentional in the exercise of rapid reaction to achieve the high efficiency of the product process, but also to master the overall situation, can not be impatient, to achieve operational expectations of the product and the later operating objectives.

If someone says to you, "product Manager is not a tool for prototyping, you are one of the easiest roles in the departmental system of product design, product development, product testing, and product operation", if this person is your peer, then he has a hole to stay in the current position forever, If your leader is aware of the product department or product manager, that's the value, or you can change your point of view or leave.

The basis for a successful product manager is to create a product that has a great impact on the user, as everyone knows. This kind of product manager is either bitter his mind through all kinds of temper, silently nameless pay and adhere to and do not extinguish the chicken blood-like entrepreneurial passion, can be enough to have such achievements, and in the team is also the most low-key most can rationally grasp and analyze the market dynamics of the characters.

From the beginning to the last in the end of the process, operations and product personnel ideas no matter what processes and methods you pass through, it is difficult to control the flow of information, the market and operators will tell you that the market is changing rapidly, one version of the solution is not easy overtime or even overnight finalization. When research and development tell you that a short period of time is not achievable or that the cost of research is high, or that you can do it today, tell you tomorrow or not. When we say that product managers need strong communication and coordination and strong characteristics, all this is useless. Very simple, have the ability to do your own development, do their own operations.

After the product is on line you need to face the market and operators to the product expectations and questioning voice ...

These are the problems that most products will encounter, in fact, it is very simple, product manager for each version and plan to have the expected principles, and these principles are based on the user's base and data support, we can not eat a fat, but also can not let the product scheme is not cut the useless. We say, to communicate more, communicate, in fact, communication is needed to find a policy for the decision-making, so that he generated interest and strive for more research and development resources and investment efforts. Many times get and lose all by oneself to the product importance and mentality decision. In the product team, the excessive negative and bad emotions are transmitted to the whole product team, which is usually not controlled when the guidance is invalid and needs to be optimized. If you have feelings and ideas, the best solution is to keep yourself quiet for half an hour or more to think about more effective solutions, not to spread negative emotions, to be realistic and to list the problems. One is to exercise their patience and temperament. The mind is disorderly, then restless.

On-line products are good or bad, and product team can not take off the relationship, so for and mature products, to clear the business objectives, as long as these indicators can continue to rise, other issues priority never this high.

Large product planning and strategic layout These things are the leadership will consider, product managers or department managers will also participate in some, in fact, these planning and strategic product layout from a macro-level perspective is all right and reasonable. Entrepreneurial companies do not talk about industry market data trends, many times we do not understand what to do? Our goal and reason is great, just feel like a floating cloud, see touch. In fact, you think of these as a kind of expectations and goals, and the rest is how to break down the market share of primary and secondary products and the segmentation of operational strategy objectives. Before a few products to market users need to find the point of entry, micro-innovative way of thinking can play. For example, we often say to do the industry's big platform, and when you have nothing to talk about the concept of a big platform is the leadership to talk about, product managers to do is to build a platform for the foundation of what is the core base of the user, and the industry user needs where? Focus and breakthrough point of micro-innovation to find the right users, Large platform is based on the different needs of sub products to cover different user needs level to achieve. I think today's internet age simply relies on a strong product hard demand to be able to enhance the impact of the rapid formation of a large platform opportunities and past.

Different stages of demand mining and hosting the product terminal is not necessarily a product. And most of the product needs to be based on user needs for rapid iterative and improve user viscosity and online time.

Talk about product and operating responsibilities who dominate who has the right to decide the matter, of course, there are other peers think that research and development is more decisive, regardless of the situation, the embarrassment of the product manager is difficult to change, so the product manager of these things to the mentality of the open and understanding. The same thing is done, everything is for the "child" good. The specific position and level of the dominant product direction is not the focus, but in this process need to use their own experience to control the risk of possible early vaccination, the risk definition is either delayed, cost is not controllable, the version cycle is too long, the operation strategy and resource input does not give force, Even the users who put in the market use feedback to achieve the desired goal. This is actually the product manager to consider the "point" "line" "face" different levels of thinking consciousness. It is difficult to do this, the mind and mentality of the cultivation of this.