Chinese social games advance to Japanese market

"Japan Economic news February 4 Report" topic: Chinese social games advancing into Japanese market

Social gaming companies such as Gree are starting to introduce games from Chinese companies into the Japanese market. With the popularity of smartphones, the market for social gaming is growing, and increasing the variety of games available can be said to be a key factor in capturing market share. Companies to compete for users and vigorously introduce China to develop a variety of rich, high-quality games, the competition tends to white-hot.

After manufacturing, China is likely to become a big game developing country. Mobile social game giant Gree has previously translated a game produced by a Beijing game development company into Japanese for use by its users on mobile phones. This is a simulation staff in the company and their own entrepreneurial experience of the game, can be run on the smartphone platform, the Chinese users sought after.

Last fall, Gree introduced the game "Houle" for smartphone users, analog Gongchenglvede and the United World.

The game development company Klab also introduced the smartphone game "the Three Kingdoms Heroes biography", and takes it as the blueprint, joins the Japanese characteristic, meets the Japanese user. The company plans to continue to introduce Chinese games in the future.

Companies have set up research and development positions in China. Dena, a social gaming platform operator, and China's leading online gaming company Net Dragon Network Co., Ltd. decided to form a joint venture, currently facing the Chinese market, the future to Japan and other countries to export online games. Gree also plans to set up a subsidiary in Beijing, the main research and development.

A large number of new, high-level history and fantasy games have emerged in China, many of which should also be popular with Japanese users, said a senior executive at a well-known online gaming company.

In addition to the great efforts of the game companies to introduce games from China, but also actively push the Japanese game to the Chinese market. For them, China is not only a potential development, production stronghold, but also a huge market.

With the popularity of the internet, online games quickly leap Red. 2010 China Online games market size reached 400 billion yen (1 yen about 0.08 yuan this net note), far more than Japan (236.5 billion yen). Given the popularity of online games in China, businesses are actively looking for new markets, and moving into Japan is one of their goals.

China's online games industry not only low-cost research and development personnel, and excellent product quality, almost fully meet the requirements of the Japanese market. China is also actively recruiting game developers from overseas. A person who sells Japanese online games in the United States has a sense of crisis: "Sometimes China's game in characters, action design and Japan to achieve the same level, the price is two-thirds of Japanese products." China is a formidable competitor. ”