Clear six major marketing direction medical marketing not detours

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Medical marketing is the most network marketing, but the effect is not particularly good, the main reason is that the marketing direction is not particularly clear. So, want to clear marketing direction, can not detours, this can guarantee the effect of network marketing, to achieve high conversion rate of achievement. Today, Sun Chen on the analysis of medical marketing in the six major marketing direction.

Marketing direction One, clear hospital positioning.

In doing medical marketing, you must understand the location of your hospital. If you are a hospital in a certain section of a district, you must know what you are marketing. Take gynecological examples: xx area's first professional gynecological hospital. So, you know, gynecological hospital in XX area how many home, and you do the positioning is what, what to clear hospital positioning.

Many hospitals in the network marketing, there will be such a situation, what the key words want to do, this will lead to a lot of keywords are not perfect, so say, do medical marketing must be clear of their own hospital positioning, do the main keyword, can not be ambitious, only clear their own main words, To ensure that medical marketing not detours.

Marketing direction two, perfect hospital quality positioning.

When it comes to the positioning of hospital quality, we must first understand what is quality in Russia. Baidu Encyclopedia is this definition: quality mainly refers to the stereotypes of science and technology inherent information status, as the enterprise elements of human, human resources, products, services, must rely on scientific and technological means, and constantly upgrade their inherent scientific and technological content, to carry out the necessary information disclosure, ready to accept the quality standards of measurement and evaluation.

Many of the friends who do medical care have neglected the quality of the hospital, or the quality of hospital positioning is not valued, will only feel how to make money how to push. But found a most important problem, in fact, the hospital quality is the most concerned. such as plastic industry, if there is no quality service, I believe it is difficult to have conversion rate. Therefore, to create a perfect hospital quality positioning, is to give their own marketing opportunities.

Marketing direction three, hospital service positioning needs to force.

When it comes to the location of hospital services, we will not take it seriously, and I think it's just a good service to people. In fact, not so simple, because the simple things you can do, other hospitals can do. In this Sun Chen, the hospital service orientation needs to stress "the physiological-social-psychological" social medicine mode, in order to improve the hospital service, the maximum expansion influence.

Need to explain, what is the "physiological-social-psychological" social medicine model? The Bio-psycho-social medicine model is based on the human disease spectrum and the change of health concept, which means that the causes of human diseases are not only biological reasons, but also more social and psychological reasons. This exists for the improvement of treatment methods, can not be simple for the treatment of disease lesions, more need is social science law and psychological methods. Generally speaking, medical science must be based on the harmonious adaptation of human beings and their living environment, and improve the living condition of people, not just simple treatment, disease prevention and promotion of health.

Marketing direction four, reasonable price positioning.

The hospital's biggest profit goal is the price, therefore said, in does the price localization, the proposal department or must according to the National Ministry of Health Unification stipulation to do, because the same medicaments, if is the price difference very big, can cause to its not trust. Therefore, want to compare with the public hospital, the first thing to do is the integrity of the medical is the key.

If it is the plastic industry, it is recommended to high-end consumer groups of the demand for medical care, but still need to take into account other groups, can be a number of large-scale AI activities, on the one hand, to enhance the brand image of the hospital, on the other hand to provide visibility, so said, in doing this, must give their own hospital to promote conversion rate

Marketing direction Five, clear geographical positioning.

For hospital marketing, first of all to clear their own promotion of geographical positioning, in this regard, you have to understand that you are facing the region of the group, is not the region you are fully to promote. If the hospital is located in Dalian, the whole Liaoning province should be promoted at the same time? If this is the definition, the problem is that a city is not effective, another city has no effect, so that the choice of the hospital region must be clear.

Many hospitals in the network marketing, I wish there are many regions know that the hospital is there, such an effect will appear a problem, that is, do not understand their direct user is what, so that the first clear their most direct geographical positioning is the key.

Marketing direction Six, propaganda thinking clearly.

Most hospitals in the publicity, many for a problem, is how to blow how good, said that their hospital good. In fact, in the conduct of such word-of-mouth marketing, when you say how good you are, often the credibility is the lowest, this is the idea of propaganda is not clear.

What kind of hospital image do you need to stand out for a hospital? is to highlight the "science and technology, specialization, human culture", how to highlight these three aspects? must be clear about their own ideas, because you know what users need, is to know how to carry out marketing is the most needed.

The above is Sun Chen share "clear six marketing direction, medical marketing not detours," for medical marketing, in fact, I understand not too comprehensive, just published their own point of view, deficiencies also hope that you reader pointed out.

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