Cloud allows car app users to chat

With the rapid development of mobile Internet, the various industries are being subverted. In a few short years, the mobile internet has been in the car rental, sale link to achieve a complete layout. However, it is worth noting that the mobile end of the app is in a homogeneous competition, although the information is extremely rich, but it is difficult to dig deep user needs.

Photo: China Car Club App Chat interface

So, how to break through the siege in this area, realize the emergence of a sudden? Social will be a breakthrough! Not only that, the human car life service has been the automobile industry vertical media development important demand, and melts the cloud instant communication cloud service The appearance, lets all this realization no longer distant.

The problem of the homogeneity of auto app highlights the past

Since 2003, the rapid development of the automotive industry, a number of automotive network media has sprung up, including portal car website, vertical car network media, and so on.

Then, the mobile Internet was booming, and the automobile media gradually extended to the mobile interconnection field. In today's mobile internet field, all kinds of automotive apps, clients abound, and to a certain extent, to bring convenience to users.

But with the increase of users ' demand for instant messaging and payment, these media flaws are further highlighted-homogenization. Although the information is richer and the presentation is more diverse, the homogeneity of the content makes the user fall into the information fatigue quickly.

So how do we make a breakthrough?

Might as well change a thought, in the technology already can realize of circumstance, if use media platform, draw out the function such as social, instant communication, will be an important breach.

On the one hand, in the user experience, for interactive, social functional demand gradually replaced the promotion, information and other information needs, adapt to this demand changes, automotive media must undergo changes.

On the other hand, the continuous breakthroughs of cloud applications, large data, and so on, make it more possible to make this interaction technically. In other words, from the technical realization of this transformation has no problem, as long as the realization of the perfect fit user habits.

Melting cloud to achieve diversity in instant messaging

The fundamental purpose of achieving social needs is to enhance user stickiness. This is also an application goal for the end of large data and cloud computing technologies.

From the characteristics of the automotive industry, its main service groups are owners and car companies, the two groups with each other and within the group have a strong interaction needs. If the realization of instant messaging, you can let this kind of interactive demand "see touch", so that people, cars, life service is no longer a slogan to achieve real connectivity.

Photo: China Car Club App Chat interface

To achieve this goal, the most convenient way is to develop a single chat, group chat, VoIP, customer service and other functions, these functions can be through frequent and effective interaction to help the car vertical media app users precipitation down to maintain user viscosity.

In many car companies, the cloud has helped them achieve it. As the most professional instant Messaging cloud service provider, the cloud will quickly integrate instant messaging and real-time network capabilities into applications to implement instant Messaging (text, voice, pictures, videos, etc.).

This innovation is undermining the entire industry's rules of the game. In any way, socializing and interactivity are great help in the automotive industry's innovation in vertical media and make it easier to get closer to and apply mobile Internet. The Instant Messaging cloud service provider, represented by cloud, provides more possibilities for socializing.

Not only that, cloud-enabled instant Messaging has also covered a wide range of applications such as social, healthcare, online education, gaming, corporate apps, letters, online customer service, and more. As you can imagine, the Internet has continued to subvert other areas.