Cloud storage competition heats up the giant influx or subversion pattern

Recently, Amazon has released cloud Drive cloud storage services for desktop clients to improve the ease of use of cloud storage services. This adds a fire to the recently growing cloud-storage market. Since last month, Google officially launched the cloud storage platform Google Drive, the industry immediately jittery, the old recruits will invariably or release products, or upgrade services to meet the increasingly fierce market competition.

In the mobile internet era, with the expansion of 3G and WiFi network coverage, as well as the wide range of terminals and the popularity of intelligent terminals, not limited by time and place, suitable for the proliferation of multi media cloud storage, attracted many it giants eyes. However, at present, there is no one to occupy the absolute dominance of the industry, it is the influx of big it is bound to bring market integration. At the same time, for any side of the market, security and privacy protection, homogeneity, business model, etc. are in front of the subject, but also the further development of the industry needs to be resolved.

Competition heats up in the cloud storage market

In the near future, industry giants have invariably focused their attention on the cloud storage market. At the same time, cloud storage companies have frequently won the favor of the wind, the market gradually heating up. In fact, the Amazon, Microsoft, Apple and other giants have already launched the cloud storage services. Another giant, Google's six-year sword, also officially launched its online storage service, Google Drive, on April 25, allowing users to store photos, files, and videos on the company's servers. Google will provide users with free 5GB storage space, while users can pay for up to 100GB of storage space. In addition, Google Drive can also sync with Gmail or Google accounts.

Despite its belated presence in the field, Google's influence is not negligible. Google is about to release the news of the network products once disclosed, Microsoft, Amazon and so on have to improve the product. Microsoft April 24 officially released a paid version of SkyDrive cloud storage services, and in Windows and Mac OS X Lion Platform launched skydrive preview client downloads. May 3, Amazon releases Cloud Drive desktop clients, which are compatible with Windows Vista, Windows 7, Mac 10.6, and 10.7 operating systems. The industry-leading Dropbox not only extends free cloud storage from 2GB to 5GB, but also publishes links to new features that allow users to freely share read-only files. Sony also joined the fray. April 25, Sony playmemories online cloud storage services in the United Kingdom, France and Germany launched.

At the same time, cloud storage companies get the wind to throw hot. Recently, cloud storage solutions company Symform new financing 11 million dollars. Enterprise Cloud storage provider Nirvanix raised $25 million in the third round of financing.

Giant influx or subversion pattern

The cloud storage market is becoming more and more closely related to the development of mobile Internet. On the one hand, with the upgrading of terminals, intelligent terminals become increasingly popular and diverse, based on PCs, mobile phones, mobile terminals, intelligent television and other devices, to achieve data, documents, pictures and other content storage and sharing, the real demand for cloud storage. On the other hand, fixed-network and mobile-network upgrades provide a network basis for data transmission.

Previously, cloud storage was the world of entrepreneurs. Dropbox, box, etc. are recognized as a pioneer in the industry. Last October, Dropbox received $250 million trillion in investment, valued at $4 billion trillion. Currently, its users have reached more than 50 million. In the enterprise market the brilliant box users also reached 10 million.

Today, cloud storage has become a new battleground for Giants. Apple, Amazon, Microsoft and Google have launched Cloud storage services. With the entry of the big guy, the competition pattern is bound to change. Because in the consumer market, it giants with their own operating systems, terminals, content and other core advantages to create their own platform and ecosystem, which for the development of cloud storage has laid a foundation. For example, Apple icloud with the seamless integration of iOS and the integration of multiple terminals, has a strong strength; Microsoft SkyDrive Support Office, users can collaborate to process documents; Google Drive supports a variety of operating systems, browsers, and devices, and can be easily shared through a variety of channels.

For now, while Facebook has not yet dabbled in cloud storage, the future will not be absent from this important area as its funds are further enriched after its IPO. Ovum analyst Richard Edward said, "Facebook does not currently have cloud services, Google may be prompted to launch a takeover, if Facebook buys Dropbox, it is expected to start the industry shuffle." ”

Security and business model to be solved

The cloud storage market has a bright future, attracting countless it bosses to bow. At home, Tencent, Baidu, 360, Thunder, Sina, Shanda, Jinshan and other companies have also launched a cloud storage and network services. But the dilemma in front of domestic and foreign bosses is also unavoidable.

First, data sharing puts higher demands on security and privacy. Once the cloud storage platform is hacked, the loss of user data and privacy leaks will be shocking. As a cloud storage service provider, it is necessary to provide users with encryption management, security reports, and other security measures.

Second, the network infrastructure constraints. Users store and back up data through the network, requiring high-speed transmission speed. This requires a further improvement in the overall development level of the communications industry.

In addition, the business model is the key to maintaining long-term competitiveness. At present, free mode, FREE + charge combination mode, additional service mode is still the mainstream choice. Experts believe that the convergence of business models of many manufacturers has made the market blue sea into the Red Sea danger. Ai Media Consulting CEO Zhang that the cloud storage business model is the embodiment of comprehensive ability, not only technology and money, but also patience. From the current market competition, the real Blue Ocean has passed, the Red Sea to fight is the financial resources, to fight the innovation and quality service.

(Responsible editor: The good of the Legacy)