Cloud-linked Network layout SMAC leading the Trans-screen marketing revolution

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Xinhua Shanghai, July 9, according to the latest internet marketing trends of Goldman Sachs, SMAC will become the core of the new generation of internet marketing revolution, will also become a reduction of enterprise management costs, improve the competitiveness of enterprises. The meaning of SMAC: S (Social), M (mobile), A (Analysis), C (cloud), these concepts play an important role in the development of Internet enterprises.

As early as Goldman Sachs released the report 2 years ago, the cloud-linked network has begun to put the concept in practice in a good product planning layout. Cloud-linked network is the first cross-screen video advertising platform, can be achieved across the network, across terminals, across the screen, Cross-media advertising and data calculation. Founder Jianglan aims to provide advertisers with more accurate delivery services and provide a higher ROI. The company recently won the 30 million yuan a round of financing by the Cape of Good Hope investment, but the low-key founder Jianglan not too much publicity, but focus on the perfect product layout.

New trend of cross-screen marketing

Cross-screen delivery is the best practice, its principle is the use of SMAC data acquisition and analysis technology as the basis for analysis of the target users and different screen terminals of the Heat association, to provide a human and crowd based on accurate ads across the screen positioning.

Goldman Sachs says 70% of the world's population is expected to use smartphones by 2017. Before 2020, major companies would face a 50 times-fold increase in the current phase, and social media would be more permeable than ever before. SMAC will change the way companies explore the market and help companies make decisions better and faster.

All of the SMAC's components have brought about changes in business and market operations, and their integration has led to a new level of influence. For example, if a user wants to search for something through a mobile device (M), "Analysis (A)" will find the most relevant results, the choice will be done through "cloud (C)", and users will share them on "social (S)". According to industry reports, the world's top 2000 enterprises IT services and outsourcing budget spending will be 15% for SMAC. In the next two years, big data will account for 10% of IT services and outsourced budgets, cloud services will reach 9.5%, mobile budgets will reach 5.3% and social media will reach 3.4%.

Goldman's analysis report undoubtedly makes the integration of SMAC more clear, the arrival of the screen era, not only to the traditional PC-side digital Marketing market provides a new space, but also for mobile digital marketing provides a rare opportunity for development.

The reason for the creation of the cloud network is that Jianglan is sensitive to the urgent need of advertisers for cross screen marketing, and because of the rapid development of Internet and mobile internet, consumers ' attention is dispersed by more and more terminal equipment, and the trend of fragmentation is becoming more and more obvious. To put it simply, the Cloud Network offers an integrated advertising service based on video (network video, mobile video, interactive TV), Easy-to-use technology tools and services that automate the purchase and sale of video ads. All technology, whether based on Web pages, mobile terminals or connected to the television, can be simply configured to match the cross screen linkage advertising.

In Jianglan's view, the concept of cross-screen is a new concept, even in foreign markets across the screen strategy is also a nascent stage. And he foresaw this trend two years ago, so the cloud-linked network came into being in June 2012. As the founder of China's first video advertising network sharing media (Mediashare), Jianglan founded the cloud-linked network founded at the beginning of the domestic famous angel investors Shire and Lingdaihong joint investment.

Patented technology helps mining advantage

Ogilvy's founder, the most influential person in the history of advertising, once said something very classic: "I know that half of my advertising is wasted, the problem is not knowing which half is wasted." This remark has been dubbed by the industry as the advertising industry, "Goldbach conjecture." Today, with the rapid advances in Internet technology, Jianglan and his team are trying to regain "half the cost of advertising" through a variety of advanced technologies.

According to Jianglan, the team has developed 8 patented technologies including "cross-screen positioning and tracking user behavior technology", while applying for 9 invention patents based on a cross screen system and social crowd analysis to connect desktops and mobile devices, and launch accurate advertising services. For example, if the advertiser transmits product information to his consumers through the Cloud network, the Federation first analyzes his behavior on different terminals through the target audience's browsing trajectory, and concludes which terminal the user is using the highest heat and whether the users of different terminals are the same person. This relies on cloud-linked multidimensional tracking and identification techniques, and the analysis and calculation of large data.

For advertisers, the arrival rate of multiple terminals such as PC end, mobile end and TV end is measured separately, which usually results in a duplication of budget loss. Data show that, before the cross screen ID recognition can not be realized, there are 20%-30% of the ads overlap, that is, in the same case, to reach three terminals of the budget will have 20–30% coincidence. And cloud network can solve this problem effectively, it can connect the data of different terminals through the same user ID, form the same dimension of cloud-cross screen coding, help the advertisers to distinguish the repeated delivery of PC end, mobile end and TV end, improve the advertising efficiency and save the cost.

Now the cloud-Cloudcross intelligent platform collects and analyzes more than 600 million of cookie+social+ terminal data, which is enough to resolve the user's consumption intentions. Cookies are the equivalent of an identity tag, and a Web site relies on cookies to define a user's identity, and cookie+social+ terminal data is equivalent to sketching a user's attributes more accurately. Jianglan said the technology would not involve any personal privacy issues and would not collect any personal information, such as the user's mobile phone number, e-mail address, social network account, etc. At the same time, because Apple cancels the Udid access feature, most mobile advertisers are looking for a new solution to locate users, and the cloud is a good answer. Jianglan also stressed: "You do not need to use the device ID to advertise."

Cloud-linked Cloudcross platform across the screen has been popular

Although the cloud network has only been operating for 2 years, but it has been with several well-known advertisers and a number of advertisers have been working together, the main reason for the advertisers favored by its Cross-platform platform. Cloud Alliance will cloudcross cross screen trading platform products defined as the Internet advertising trading engine.

This platform has powerful in the function support, the technical strength weak traditional or the Internet marketing company, may carry on the two times development based on the Cloud Alliance Cloudcross trading platform Engine, constructs the complete matching actual use demand the own platform, reduces the development cycle greatly simultaneously, Effectively guarantee the stability of the operating platform and the efficiency of advertising transaction execution.

Cloud-linked Cloudcross Cross-platform trading platform using the most advanced and convenient HTML5 technology to achieve multiple terminal user login and operation. Users (arbitrary permissions) can be anywhere, in the case of access to the Internet, the free use of computers, mobile terminals (tablets, mobile phones), smart television and other terminal equipment login system and the corresponding permissions within the system operation settings. The convenience to advertisers is that they can use any terminal equipment to view the data, reports and so on anytime and anywhere, and operators can also use arbitrary terminals to set the time setting, creative change and so on.

The modular architecture of cloud-cloudcross cross-screen trading platform provides users with a more convenient combination of requirements, the underlying architecture like Lego toys can be defined freely. System architecture adopts modular encapsulation, the module can freely define API interface standards, can be based on the actual delivery and use of modular combination of requirements, rapid construction of personalized products, such as cloud ad receptacle and other platform products are derived from this model. The advantage of this modular architecture is that it can effectively ensure the stability of the system, improve the efficiency of the system, and meet the different advertising customers for the system personalized customization needs.

In the face of media fragmentation solution, the cloud network is designed to help advertisers do not buy "media sites", only to buy "target crowd", in the cloud-linked Cloudcross platform for the first time on the cross-screen exchange of a triple-precision crowd database model, which is the precise positioning of the target population. The triple positioning of "behavioral data + Social Information + Terminal equipment" is based on the accurate orientation of the original people's interest classification, can be more precise and meticulous demand orientation, terminal orientation, preference orientation, at the same time, cloud-linked to the human database intelligent Evolution Model, the system automatically completes the population database error correction, matching, terminal transfer, So that the direction of the crowd more accurate and effective.