Commodity acceleration and electric business platform docking, experts suggested that "bubble before development"

The mass commodity circulation of steel and so on is speeding up docking with the electric commerce platform, this momentum involves the circulation transformation of the domestic means of production, which has strategic significance. However, a number of recent interviews with the industry have been reminded that the process should be wary of the transformation into a "bubble before the development" of the embarrassing situation, reversing the commodity of the "homeopathy".

Competing for the dominance of commodity trade

"The potential volume of business-to-business business between enterprises in the field of means of production is currently the most dazzling consumer goods field, and the business of Enterprise and consumer is simply not comparable." Once business-to-business emerges, its size and effect will be staggering. At an industry seminar earlier this year, Dong Baoqing, deputy director of the Ministry of Information Technology, said.

According to relevant industry statistics, the National E-commerce transaction volume has exceeded 10 trillion yuan last year, the Chinese economy of the electronic Commerce Index has exceeded 10%. Relevant experts believe that this point is very important, it is a tipping point and tipping points. This shows that China's economic computerization has expanded from a partial economic phenomenon in the past into a global economic phenomenon, expanding from the circulation industry to the manufacturing sector and further expanding into the service and financial sectors. Therefore, the impact of electronic business on the economy has been "global, driving, leading and fundamental."

In the annual turnover of 10 trillion yuan, the business-to-business sector has accounted for around 80%, far exceeding the size of the booming consumer electric trader. And Business-to-business is far from entering the development period, at most just the start period. Industry experts such as Wang, executive director of Shanghai Still Electric business platform, say that the potential volume of B 2B can be seen to be huge. In the field of means of production of commodities, once smoothly into the electronic commercial track, the domestic industrial chain restructuring, the impact will be very large. At the same time, the economy of the electronic business, China is the most qualified, is currently in the forefront of the world, in addition to the scale advantage of "China demand", in the competition of the new round of international commodity trade order, "China demand" electric business platform order such as "card position first", international suppliers have to adapt, competition "initiative" Self-evident。

Beware of "bubbles precede development"

At present, the development of B 2B in the domestic industrial industry, the iron and steel electric business development is the fastest, the momentum is fierce. According to the industry is not complete statistics, the National iron and Steel Electric enterprises have more than 100, the single Shanghai region has nearly 30. Roughly divided into 4 types: Some of the large-scale steel production from the establishment of a platform for the sale of products from the beginning, some of the large-scale trade in the transformation of the market, some of the iron and steel marketing information platform, and some of the third party to create a platform for the establishment of the electric business.

"At present, from the investment market of the concept of speculation and the competition between iron and steel dealers, people worried that this emerging area will not be fully developed, there is a bubble." Zhang, general manager of Baosteel's eastern steel industry, said.

Fear of "bubbles prior to development" is based on the following: First, some steel mills to develop the motives of the electricity business is incorrect. At present, the steel industry in winter, the industry in the profit and loss between the wandering. Some steel mills one-sided to the electrical business as a breakthrough, borrow "emerging theme" to achieve "transformation", want to "back to life", that is not realistic.

Second, some of the electric business platform in order to enhance market attractiveness, regardless of exaggerating the transaction data, or "set up", mobilize "pull customers", in different types of transactions to do "disorderly account", although it is difficult to sit, but the market integrity at the beginning of the low, platform development space is limited, it is bound to form a vicious competition with the quality of the situation.

Domestic iron and steel manufacturers started earlier Shanghai Steel Union President Zhu Junhong and other people think, although the same as electricity, but the means of production of electricity quotient and means of the content and practice is completely different, can not "copy", can not be quick, but to slowly grope. The development of commodities such as means of production is relatively more complex, so the pace and process of development are estimated to be relatively slower and longer, and should be patient enough.

For example, because the means of production is a market segment, such as Steel and other commodities, varieties and specifications are very fine, but also with the downstream use of steel users, but also relatively clear, so the upstream and downstream platform docking, running-in and adaptation needs process.

Third, with the means of subsistence electric business through the reduction of tangible shops to create a space for the situation is completely different, the means of production of electricity cost competition, mainly concentrated in logistics and financial innovation and other financing links, rather than "pure price" the only direction, the formation of its industrial chain more difficult.

Today, the industry's more rational view is that the steel circulation of electricity, the need to form a risk-controllable "closed-loop" system. In the relatively mature commodity electric quotient platform can be found, its development direction is basically, take the on-line transaction platform as the core, simultaneously integrates the third party payment settlement platform, the multi-level supervision warehouse logistics platform, as well as the on-line financing service platform, forms the steel production enterprise, the trade enterprise, the end user, the warehousing enterprise, the processing enterprise, the logistics enterprise, The "closed loop", such as bank and insurance, can improve the efficiency of market transaction, reduce transaction cost and control risk.

"Good outlook, hard to profit" test strategic decision

In the interview, many business-to-business companies have mentioned that the current area of development in the "good prospects, the difficult to make money," the key period, this is the same as the previous round of corporate companies have encountered. From the strategic point of view, the transformation of electricity quotient in the commodity field has the significance of "preemptive machine" in the global circulation order and should be paid great attention to. However, by the present situation, the profitability of business-to-business enterprises is still weak, the loss of a larger, objectively also be "contempt." The contrast between the two needs rational assessment and response.

Shanghai Iron and Steel Trading Center deputy general Manager Zhanghaifeng and other industry insiders think, from the last round of domestic Internet enterprises and business enterprise development look, in this "good prospects, the profit is difficult" bottleneck period, the domestic market macroscopic preparation is insufficient. The result is that the quality of the enterprise is based on foreign funds and foreign capital markets developed. Alibaba, Beijing east and so behind are actually foreign capital background. By the time of "Peaches", it is not only the outflow of value-added income, but also the tangible and intangible influence of industrial autonomy.

Relevant industry experts suggested that the domestic capital market should be resolved as soon as possible long-term bottlenecks in the financing of emerging industries and growth-oriented enterprises, further increasing the multi-level and the flexibility of the threshold design of capital markets. On the strategic guidance of the industry, we should have a strategic connection with the commodity electronic business.

Particularly important, in the financial innovation, logistics and other key links, in the early days of the traditional steel trade areas of problems, should be targeted to the establishment of the system. At present Baosteel and Shanghai Steel Joint lead, the establishment of Chattel pledge information platform, and with the Shanghai Banking Regulatory Bureau and other relevant departments to become the bank to the steel trade credit basis, is a useful exploration. Reporter Li

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