Commodity city is seeking to make changes

Electric business Step by step Press, Commodity City 600415,sh is seeking to make a change. "We analyze that the future, such as community pop, convenience stores, small supermarkets sales are still the trend and direction, and these places sell products, mostly from level two, or even three wholesalers, the cost is higher." Jinfengping, chairman of Commodity city, said in an interview with the Daily economic news.

The company launched an ambitious plan, named B2R (Business-to-retailer, merchants on the retail network) of the project, through the establishment of a "network" to attract more than 70,000 small commodity city stores behind the manufacturers stationed, The project envisages that the retailer and the production enterprise should borrow the network to connect the demand. Then by commodity city in all parts of the country set up Warehouse center delivery, to build production enterprises and retailers direct docking channel, shorten the circulation of commodities.

This is similar to the China Intelligent Logistics Backbone Network (CSN), which is led by Alibaba Group. But the commodity City B2R project leader Jianjun does not think the company and CSN exist competition, "Ma Yun is the retailer's space, and we go online under the integration of the road, and the retailer is the alliance."

The electric business Road of Commodity City

Although 2012 Yiwu small commodity wholesale market turnover exceeded 58 billion yuan, ranked top of the national professional market for 22 consecutive years, but from 2009 to 2012, the operating income is 3.763 billion yuan, 3.17 billion yuan, 3.396 billion yuan, 3.612 billion yuan respectively, net profit is 916 million yuan, 809 million yuan, 646 million yuan, 707 million yuan, not much improvement. In comparison, the Cat shopping mall 2012 years of turnover has exceeded 1 trillion yuan.

Commodity City to create a "Yiwu purchase." The company has introduced in the bulletin, the "Yiwu purchase" to create a service in the real market, in good faith as a fundamental, line online, financial information release, credit guarantee, transaction payments, logistics and distribution as one of professional business-to-business E-commerce platform is the development strategy.

"Yiwu purchase" now has reached more than 1 million per day browsing volume, which is the wholesale-oriented professional market has been quite good. "Jianjun said.

Commodity city's next step is to build a relying on the "Yiwu purchase" platform, information into the main means of the Cobweb Channel network, to provide the market channel solutions for the B2R project.

Commodity City chairman Jinfengping said that the electric business road is the general trend, will unswervingly go down.

Four-year test of water b2r

This time, commodity city ready to move wholesalers cheese. "Through the B2R project, we hope to reduce the intermediary in the field of commodity circulation, change the current multi-level wholesale status." "Jianjun said.

It is reported that he is also the head of the network, the site is the specific implementation platform for the B2R project, manufacturers and retailers can first in the network to achieve docking, and then by the adjacent storage center arrangements for delivery.

At present, commodity City has leased 12,000 square meters of warehouse storage in Beijing, to do the pilot operation of the project. According to the plan, by the end of 2013, the company will be in Beijing, Changsha, Jiangsu Lianyungang and Henan Puyang, such as 4 B2R model cities to start the pilot, including large cities, there are three-tier cities. Jianjun said, mainly for trial operation, the need for exploration.

As to how the effect is not conclusive, but the advantage is that, relying on many years of carefully built entity shops, Commodity City master a large number of production enterprises resources. For example, the commissioning of the Beijing Warehousing Center, there are more than 200 Yiwu local enterprises stationed.

Jinfengping to reporters, the current selection of goods to enter the warehouse mainly in groceries, stationery and other main products. "We focus on these goods, then transport to the local ultra, thus establishing a B2R model, which is different from Ma's rookie network, it is a platform concept, and we have our own business model." ”

Zhejiang Taizhou Yee Jia Mei Trading Co., Ltd. Lee told the "Daily Economic news" reporter, through the B2R procurement model, the biggest advantage is to compress the cost, including procurement costs, personnel and the cost of the warehouse costs, etc.