Commodity crowdfunding is becoming a "star"

"You sing sing me debut."

Recently, the equity crowdfunding has been very hot due to the step-by-step approach of the CSRC's intensive research and regulatory draft. Commodity crowdfunding platform is unwilling , by the "wings" of the giants are becoming "new star."

Recently, after JD.com announced its move into crowdfunding, it launched the fifth-largest business segment under its banner, that is, the crowdfunding business of crowdfunding.

Jin Lin, head of Jingdong financial crowdfunding business, said: "As a new business crowdfunding has been developing this, does not rule out the possibility of future equity crowdfunding .But now will be based on its own advantage, down to product crowdfunding Do a good job and lay a good foundation. "

Starting with crowdfunding of commodities is a preferred mode of exploration for the giants. Compared with equity-raising, commodity crowdfunding is more simple and easy to operate with lower risk. In the field of choice, the giants chose the cultural fields spontaneously. "Jingdong Finance released this product crowdfunding, combined with its own advantages, focusing on intelligent hardware and popular culture in both areas of force." Jin scales said.

Carnival of goods crowdfunding

"What is real crowdfunding? To put it simply, you can not afford to buy a plane yourself, but 10,000 like-minded people buy it with you and you will become one of the owners of the plane." At Baidu Finance Crowdfunding page description of such a passage,

Baidu's card is based on financial security and risk management to help individuals or small and medium-sized enterprises to solve the financing difficulties, promote the real economy and structural transformation, as well as build a win-win ecosystem of consumers, producers, investors and financiers . In contrast, Jingdong financial card is playing a incubator platform, for itself, Jingdong crowdfunding platform on the line will also improve Jingdong financial business chain.

Jingdong Finance's crowdfunding platform is on the line, known as the Chinese version of "KickStater." KickStater is currently the largest integrated crowdfunding platform in the world and is the benchmark platform for the crowdfunding. Take KickStater, a Pebble smart watch project launched in 2012 as an example, it was hailed as the most successful crowdfunding project when total funding exceeded $ 10 million.

In addition, the hottest projects on Kickstarter, including games, movies and smart hardware, make it easy to speculate why Jingdong chose smart hardware and popular culture as its key areas.

At present, Jingdong's product crowdfunding mode is roughly the same as that of the general commodity crowdfunding model. It is mainly based on the agreement that the sponsor of the project can promise the physical return to obtain the supporters' investment. For example, if the supporter contributes 50 yuan, Supporters can give priority to the product or get a discount.

Compared to pre-sale, buy and crowdfunding, Jinlin told the "First Financial Daily" reporter: "pre-sale is B2C, crowdfunded C2B, is the investor first have the desire to buy or invest, fundraiser organized production. Crowdfunding has three characteristics. The first is exclusivity. That is, the products in the crowdfunding period are only available in a single channel and can not enjoy the same product returns and service returns in other channels. The second is presale, that is, the investor pays first , After a period of fund-raising production or service preparatory work, and then give the investor product returns or service returns; the last feature is a lower limit, that is, the establishment of crowdfunding projects need to raise funds to reach a certain size limit, Otherwise, the project will not start successfully. "

In fact, the final payoff of a product crowdfunding project broadly includes the three major categories of project end products, project accessories and acknowledgment. According to Zero One Financial Crowdfunding White Paper introduced crowdfunding projects in the implementation will face some risks, such as project delays or failure, in addition to the more serious mechanism is the crowdfunding platform and there is not enough means to guarantee Investor satisfaction, and crowdfunding models also generally face a lack of an appropriate exit mechanism.

Jinping that the current Jingdong crowdfunding platform about the process is: first is a product before the audit, after the shelf, the consumer according to their own judgment, if willing to support the payment, if the scheduled time to reach a predetermined amount, the project Once established, we will also supervise the investor and let him deliver the return to the supporters.

Jin-scale said that there will be some of these risks, such as the project after the establishment of a number of accidents, therefore, in order to minimize consumer risks, such as intelligent hardware products, Jingdong will not be only a design Intervene in support, but will be extended to pre-production phase of this intervention.

After the carnival pondering

Data show that there are currently more than 600 crowdfunding platforms around the world. By the end of 2013, these websites helped the funders raise $ 5 billion. In contrast, the domestic crowdfunding business is still in its infancy. Although it covers many fields such as science and technology, finance, music, film and television, and real estate, it is still under exploration due to its understanding and acceptance by domestic investors .

According to the World Bank, the global crowdfunding market will reach 300 billion U.S. dollars in 2025 and 50 billion U.S. dollars in the Chinese market. With its huge population base, China will have an excellent environment for the development of the crowdfunding industry.

At present, the development of domestic crowdfunding shows a rising trend. Crowdfunding has become an important area of ​​Internet finance. With the increasing acceptance by the people and the gradual liberalization of regulatory policies, the crowdfunding market will have tremendous potential for development. Crowdfunding will not only broaden the financing channels for fundraisers, but will also change the traditional e-commerce model.

However, there is also a serious hurdle in the carnival of commodity crowdfunding. Taking the example of a time-honored representative platform for creating a domestic product crowdfunding model, for example, it is recently tearing aside crowdfunding labels to weaken the concept of crowdfunding. The official website information shows that the revision of the naming time also means that it has completely out of crowdfunding mode to serve all the hardware teams and consumers in a more understandable and secure starting mode.

Named after the time was established in July 2011, is the first integrated crowdfunding platform, the platform was first set up 500,000 US dollars angel investment. Zero One Financial data show that as of the end of September 2013, named time completed a total of 497 projects, the success of 239, the successful financing of a total of 8.3 million yuan.

Recently, the turning-point of time-honored merchandise has caused an uproar in the crowdfunding of commodities. To crowdfunding attitude into the public horizons, but now have to get out of this city, named for the time is more helpless move, not yet into the mature development of Chinese-style crowdfunding, will face operational risks , Project management and process, and many other challenges.

However, with the participation of giants, they can also speed up the crowdfunding of domestic commodities while injecting a tonic for crowdfunding of commodities.