Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
at present, the network promotion mainly has the following several forms:
1, login search engine
2, e-mail promotion
3, Internet advertising
4, switching links/advertising swaps
5, publish information or register on the business-to-business website
6, publish website information in newsgroups or forums
7, other network promotion way
These methods have their own characteristics, we introduce and evaluate each of them.
1. Login Search Engine
The advent of the
search engine has greatly facilitated our search for information and has created an excellent opportunity to promote our products and services.
according to statistics, in addition to e-mail, information search has become the second largest Internet application. And with the technical progress, search efficiency is increasing, users are not only more and more dependent on search engine, but also on the search engine trust is increasing. With such a strong user base, we use search engines to promote corporate image and product services can certainly achieve excellent results. Therefore, for information providers, especially for commercial websites, the current is largely dependent on search engines to expand their visibility.
Domestic and foreign investigation reports show that, in addition to foreign companies such as Microsoft, Ibm,yahoo and other well-known corporate websites, such as Sina, Sohu, NetEase, such as large Internet stations can obtain a large number of independent domain name access, the general site access to 75% or more of the source are from all the search engines, Its importance is evident.
The biggest advantage of the login search engine is that it has a very high price/performance ratio. Most search engines are free to accept the site registration, even now some search engines began to charge a commercial web site 300 yuan-1500 yuan, but relative to its propaganda effect, this cost is negligible.
In addition, the search engine information is very strong. People who use search engines to find information are groups that are interested in a particular field, so people who are willing to expend energy to find you are often the ones you long for. And you don't have to force someone to accept your message, but instead, if the customer does have a certain demand, he will come to the door.
2. e-mail Promotion
e-mail promotion is the use of e-mail address lists, the information sent via email to the other side of the mailbox, in order to achieve publicity and promotion purposes. E-mail is currently the most widely used Internet application. It is convenient and cheap, it is an effective contact tool
e-mail marketing similar to the traditional way of direct marketing, is active information release, with certain mandatory. Nowadays, many websites offer cheap email lists, claiming that they can buy 60,000 email addresses in just 20 yuan. But its practical value is questionable. Because there may be half address inaccurate, there may not be a few of the remaining customers you need.
Currently, there is also a so-called "directed mail system" (Opt-In Direct mailing systems). The system either categories the mailing address by industry or simply the mailing list of a site (mailing list), and the object is a subscriber to the list. Compared to the above mixed mailing addresses, targeted messages are clearly more specific.
3. Network advertisement
Internet advertising refers to the publication of visual propaganda information on other websites. The general form is a variety of graphic ads, called banner ads (Banner Adds). Internet advertising is essentially a traditional mode of propaganda, but the carrier is different. At present the network advertisement charge form mainly has:
charge a certain fee (CPM) According to the rate of thousands of advertising screenings
domestic charge standard is RMB 120~320 yuan/cpm range. CPM is the English cost per thousand impression abbreviation, that is, advertising in all customer browsing page display cumulative more than 1000 times, you have to pay 120~320 yuan. Note that the key here is "show", whether the user does not look at the ads, or click your ads, as long as it appears in the user's browser will produce costs. But the high rate of display does not mean high returns, which is not to be understood. So from the unit cost point of view, this way is more suitable for enterprises with the strength of online image publicity.
charge a corresponding fee (CPC) by thousands of ad clicks
This method charges the benchmark is CPC (cost per thousand click Through), that is, the advertising graphic is clicked and connected to the relevant web site or detailed content page 1000 times as a billing unit. If the Advertiser buys 10 CPC, it means the advertised advertisement can be clicked 10,000 times. In terms of price/performance, CPC is better than CPM, advertisers tend to choose this method of payment, but the unit cost standard is much higher than CPM.
4. Exchange links/AD swaps
The exchange of links and banner ads between
sites can help increase the amount of traffic on both sides, but this is a personal homepage or non-commercial Web site that provides information. Corporate web sites such as the use of this way may be moved to stone their own feet, do not make it easy to attract customers to surrender to others!
Here we do not discourage generous mind and noble sentiments, but the fundamental business is not to pursue the maximization of profit? It is worth discussing whether the cost of maximizing the interests of competitors is to obtain the sublimation of their own morals. Therefore, the enterprise in the link competitor's website, must weigh its pros and cons carefully.
However, if your site provides a service, and other site content just and you form a complementary, then may wish to consider the establishment of links or exchange of advertising, which increased the number of visits to both sides can provide customers with more comprehensive services, but also to avoid direct competition.
you can also consider linking to a portal or professional site, but this is a heavy workload. First of all to determine the impact of the linked object, the second to seek the consent of the other party. The reality is that small web sites are eager to link with you, and big sites are often reluctant to do so unless you can benefit from economic or informational content.
5. Publish information on a business-to-business website or sign up for an enterprise
Business-to-business is an abbreviation for English Business to Business (commercial to commercial). The Business-to-business Web site is a communication bridge between the buyer and the seller by means of the convenience of the network, in which the buyer and seller can simultaneously publish and find the supply and demand information. In today's network of failures, the status of Business-to-business sites seems to be relatively stable.
Domestic Business-to-business Web site is representative of Alibaba (Ali), the U.S. Business Network (meetchina.com) and so on. Alibaba is basically a business intermediary, allowing enterprises to release free supply and demand information, and provide enterprise registration services. And the U.S. commercial network has developed a foreign group procurement bidding new model. Many foreign business-to-business websites, such as Yahoo! Business-to-business Marketplace,buylink and so on. All of these sites are for global customers, so it is also good to post a product service information or register an enterprise.
However, there are a few points to note that these Web sites have different ways to profit, some are regularly charged a certain amount of money, and some from the transaction business to extract a certain proportion of the Commission. We should be especially careful about the latter. Take the domestic export, because the formalities by the website agent, and export settlement must be the hand of the website, after deducting the Commission funds can reach your hand, so the credit of the site, whether with professional foreign trade human resources should be the focus of the enterprise research object. In addition, the more money handling times, the greater the risk, but also to the enterprise caused a certain loss. such as the loss of interest on the money in transit. If the transaction amount is small, the loss will not be obvious, but if the amount of money is large, the bank interest loss is considerable. These factors should be taken into account when choosing business-to-business websites for business marketing.
6. Publish Web site information in newsgroups and forums
There are a number of newsgroups and forums on the Internet, where people often discuss and post messages on a specific topic, including business information. In fact, there are a number of specialized business newsgroups and forums, and many people use them to promote their products. However, since most newsgroups and forums are open, and almost anyone can post messages at random, the quality of their information is less than that of search engines. And when submitting information to these sites, they are generally asked to provide e-mail addresses, which often provide an opportunity to spam. Of course, enterprises may wish to consider using newsgroups and forums to expand their outreach in the context of determining the effective control of spam.
7. Other website Promotion Way
In addition to the above several major network marketing methods, there are such as manufacturing events (such as the implementation of a prize-winning activities), providing free resources and other promotional means. However, these promotional means are generally not expensive, is limited influence, especially in the way of manufacturing events, more suitable for the financial and technical strength of large enterprises, for export-oriented and small and medium enterprises are not much to use value.
through the above several major network marketing methods, we can see that, regardless of cost, ease of use and effectiveness of consideration, login search engines are enterprises to expand visibility, promote their products and services ideal choice. If enterprises can make full use of this favorable condition and actively carry out online marketing, they will surely get greater development.
