Compare the design of happy NET and Facebook at the information architecture level

If you look at the user experience in the context of an information architecture, the most important question is: "How to render more information about the user's needs on a limited page". For SNS, there is also a problem is: "How to increase the interaction between users." As a practice, this article http://www.aliyun.com/zixun/aggregation/9435.html ">blog to take out the two popular web sites and Facebook to compare the pros and cons of their design."

The obvious two failed designs, 1 showing a large number of users themselves, is a fundamental error: Do not waste the page on displaying information that the user already knows. 2 as a message tip area, happy net has divided it out of 6 types, occupy the 545px*70px. Two meaningless designs directly lead users to scroll half the screen before browsing the content, just like an article, and the title takes up half a page.

More Cup with the message board, happy NET will show almost all the messages, in my homepage, occupy nearly 500px*4000px! I never roll the scroll bar to the last time I saw it!

Facebook has done everything with 192px*100px. The user knows at a glance that they can view and modify their information in the level two page of the View Me profile.

Happy：

Individuals like happy net of the design of the combination of people, compared to Facebook, if you have one of the best friends in the Cup.

Of course, this is the result of most recent, and Facebook has made some improvements with top news for this issue. And I'm still skeptical about its sorting algorithm, and I'm worried about missing out on interesting feeds.

Facebok directly put the input under the feed, less than one click can directly write comments.

Happy in the right column, whether the recent visit or my friends, are a profile of the lack of net content. Reprint and the recent visit linkage is a good design, increased communication, but also do not use 12 people to occupy the page, 3~6 people enough. My best friend also has the ability to display online friends, and the same functionality that Facebook has done with 175px*60px. Get rid of the useless stuff, even if it's advertising.

The suggestions in the right side of Facebook has been open for some time.

Reprint

I took reprint out as a section, because I particularly recommend the application of happy NET, it uses the simplest, most direct way to interpret the core of SNS-communication. An epiphany after the reprint after the vote, reprint crazy Popular, and then the latest Netizen vote, has more than stealing vegetables, became the first application of happy net. It solves the most troubling "how to let the silent majority speak" in viral transmission.

I did a research, a hot post, can be within 1 hours to produce 430,000 points, 80,000 interactive. Regardless of the speed of transmission or the rate of interaction, this is in addition to Weibo, any other forms of communication can not be matched.

10w+, it's easy to interact.

Facebook's share, in contrast, are more likely to communicate with friends of personal information. In the spread of this piece is far less than happy reprint.

Content!!

Happy all of these cups with the design, the final root of the lack of content is still. The ratio of happy to original (log, send photos, share the site content) is much lower than Facebook and everyone. Of course, this and cultural differences, as well as happy users themselves in the workplace have a lot of relationship, but happy still can do more things let users initiative original. Only after writing a diary, get the feedback of the Friends of the kind of satisfaction can become user stickiness. And the Web Game, can be used as the initial pull popular means and one of the core applications, but can not be the core of the application. Stealing food is a peak, after the peak means to start downhill, the recent happy restaurant popularity has been far less than stealing food, and the web game itself is easy to plagiarize, QQ Farm is a good example.

SNS is only a communication platform, not provide content, but can encourage users to produce content, reprint contest is a good attempt, such an attempt should be more.

What information users want to see, what they don't want to see, what information we want users to see (ADS), how we propagate information, how users communicate information. These are issues that should be considered at the information architecture level and should be taken into account at the beginning of product design.

There is no doubt that Facebook has done a good role model.

Source: mxwu.does-exist.info/blog/?p=117