Comprehensive fresh electricity dealers rely on 4C operation to get out of the predicament

[Guide] Recently a lot of people from the Internet companies run to start a business, many are around the agricultural products, fresh and so on, every entrepreneur in the difficult to continue to advance. How we fit into the consumer's instant consumer psychology and how to carry out the marketing of fresh electricity dealers.

Recently many people from the Internet companies to start a business, many are around the agricultural products, fresh and so on, every entrepreneur in the difficult to continue to advance. Some time ago is selling cherry, Litchi, should now be in the sale of Longan, the next stage should be to sell oranges, oranges and so on.

Can you take root in your target group: 1. Depending on the quality of your products, and product quality by origin, natural factors, distribution cycle and other factors, eventually will produce differences in taste. 2. At the same time because of people's taste differences, the consumption of products to produce different taste judgments, sweet control, will be more sensitive to sour taste, may be a good quality products, due to differences in taste preferences, the eventual emergence of negative feelings of Word-of-mouth. 3. Logistics costs will also push up the sales price of products, micro-electronics companies can hardly have their own logistics system, the basic need to rely on Third-party logistics company cold chain system for distribution, cold chain distribution will aggravate the cost of distribution, and some even produce the same value as the purchase of logistics and distribution costs. 4. Bulky goods cutting is not controllable, some large raw products different cutting parts bring different taste and consumption enjoyment, such as pork, fish and so on.

Fresh consumption psychology is a typical thought that is to eat low pay attention to high participation in products, in the production of consumer behavior, it may be because of a flash of thought in the brain will produce this product consumption-driven, is the immediate consumption, unlike other products can be delayed consumption, bought, Wait a few days or even a month of consumption will not have a reduction in consumption interest, but fresh is thought to buy can eat.

How do we fit into consumer's instant consumer psychology and how to carry out the marketing of fresh electricity dealers? The 4C standard of the diamond can be used for the 4C solution of the fresh electric dealer.

Cut cutting, set up a data-cutting model to ensure consistency of quality

such as fruit, set up a data model, according to the size of the fruit grading, different size to cut into different model standards, corresponding to the price. such as meat, but also need to establish a fine cutting model and visual data System. If the pork ribs, the size of different ribs will vary, because the length of the size of the difference, do not data processing, may result in consumption of the deviation, then how we do, we can make a data model of pork chops, consumers can freely choose the location of pork chops, Can be accurate to the first few heel position and need to cut the length is not, through the fine data model can guarantee cutting consistency and consumption error reduction.

Second, the FCX net degree, namely the product quality purity

The purity of the product quality in particular in the fruit fresh pure in the difference is the largest, we need to each batch of quality sampling, quality data generation, and clearly told consumers every batch will exist differences, so that consumers to develop different batches will have a taste difference problem arises, This is especially true of fresh fruit, which relies on natural factors. Industrial products due to different batches will also produce color differences, not to mention fresh fruit.

Third, caratage weight

Due to the effective cutting of goods, it will naturally ensure the consistency of weight.

Four, complex composite, that is, the combination of raw and fresh electric products to combine, especially family-oriented consumption of fresh products

For different families of products eating habits of the combination, such as three home, need to understand its favorite taste, preferences and so on, to develop a package for the majority of family requirements module. For example a package, is for the family of three, like to eat spicy, then its fresh meal is an eggplant, half a catty five flower meat, one Chinese cabbage, one chili, one ingredient, one fruit salad bag, with the fruit (an Apple + Longan, etc) that can be eaten after three people, and in this package, tell him how to cook, For example, the recommended way is to use chili peppers, garlic eggplant, hot and sour cabbage can meet a three of the dinner use, while the order to remind customers whether the need to set a second day of milk, through continuous compliance with the combination, save the user's screening time.

From the marketing point of view, some products can be used for pre-sale and deep processing of the way. For example, fresh fruit in the first one months before the listing of pre-sale products, flat Taiwanese businessmen first to their own supplier of orchards have a preliminary judgment about how much output, take out 50% of the production of pre-sale, create hunger and thirst effect. Second, we can take the way of deep processing, increase the value-added products, after deep processing of products, more easily controlled quality, such as for pork, in advance of the new Year's pork pre-sale and deep processing, users buy and then commissioned the processing side without adding pure natural processing into work for the new Year's consumption.