Consumer caution: Buying deep water

Commitment to buy preferential prices but no goods as a result of refusing to lift the car, because the dealer in the previous agreement left the hand: in the case of manufacturers supply and other reasons caused by the agreement can not fulfill the responsibility, Hebei province Tangshan 23 consumers of the car purchase plan almost lost.

As a form of marketing, group buying is becoming more and more common in auto sales, and consumers who weigh their preferences are often underestimated. December 20 last year, Qianan (Tangshan County) association to the Association of Urban Association received 23 consumer complaints, said the city of a company engaged in promotional activities, the commitment to pay 1000 yuan deposit, can be 66,600 yuan to buy a brand car, and within 35 days to lift the car. However, when 23 of consumers to the designated location to lift the car, but the manufacturers do not have the goods can not lift the car, the demand for refund and refund of the original payment of 1000 yuan deposit. Later, consumers learned that the store has been selling the car, but the day the brand car price of 71,800 yuan.

Consumer Association District Branch received complaints after investigation found that the customer is true. The sales manager of the company explained that due to the manufacturer's recent limited production of the brand's vehicles, the shopkeeper could not complete the task and fulfill the promise within the stipulated time.

Since then, the association workers from the brand manufacturers understand that, although the brand to a certain type of vehicle limited, but the distributor is not without inventory supply performance agreement. After the help of the staff mediation, the end of the two sides reached a conciliation agreement, the final consumer to 68,800 yuan to lift the car.

Consumer warning

The reporter learned from the Tangshan, in addition to some specific stage for Sprint performance and take the price of sales strategy, dealers will not "lose money yell". Therefore, whether the car owners spontaneous group purchase, or buy companies, websites, individuals, such as professional group buying behavior, or the sale of group buying, are likely to be hidden.

Usually, the "depth" of group buying is mainly manifested in the following aspects:

First, the purchase order, 4S store will be next, but because group buying usually "bargain" is very fierce, so 4S shop often find ways to disrupt group buying activities, or the pretext to buy too many cars have no car to sell, or a variety of excuses back before talking about good preferential prices, not let group buyers to change the model, is to reduce the discount margin.

Second, despite large group purchase concessions, but the general 4S shop will require group buying consumers must be in the shop at the same time "buy" car decoration, insurance, licensing and other services. Finally, the group buys not only saves much money, it is even more expensive than buying alone.

Third, the purchase of the fixed price is limited to buy the day effective, outdated. Under normal circumstances, 4S shop sales for group buying staff will not be like ordinary customers as carefully introduced models, but often require the day to book a car and pay tens of thousands of deposit, and the first to look at the group of visitors if the homework did not do, blind with the regiment paid a deposit, then will be very passive

Four are different brands of cars have their own flagship or hot-selling colors, and the 4S shop will be targeted to buy customers only some kind of unpopular style or color, but in advance this does not make a hint or even deliberately fuzzy information.

4S stores often launch the so-called "gift package", these numerous gifts, sometimes may conceal or even omitted the real needs of the purchase of the services and even the right to be entitled.

In addition, the group buy the convenor is likely to negotiate with the dealer in private rebate, commission and other conditions, or to require dealers to put ads on its web site, these profit-seeking organizers often can not really maintain the interests of the group, but led to the so-called group purchase only sound beautiful.

Everywhere in the risk of buying, remind consumers before the group, or to do more preparation homework. Tangshan Consumer Association to remind consumers to participate in auto buy, we must carefully consider the various comparisons, while paying special attention to the so-called Special Agreement or supplementary provisions, so as not to "regiment" to the benefits, but "buy" to the sweet.