Cosmetics electric quotient pattern again appears inflection point, confrontation escalation into three trends

With the only products will be killed into the cosmetics market, holding Lok bee nets, cosmetics electric business pattern again appear inflection point. General Business-to-consumer began to choose Cosmetics category as a force point, and have introduced a special selling mode. Lok Bee nets and poly-beauty products in the context of adequate funding, the confrontation with the upgrade.

It is reported that only the goods will be held yesterday, "2.19" Cosmetics special sale, push their own beauty makeup channel. This is following the "4.19" "7.19" after the only product will be the latest launch of a big promotion festival.

Prior to that, there is news that only the goods will be special in the "2.19" Set up cosmetics special selling, and truly realize and Le Bee network resources through. But in fact, billion power network noted that "2.19" did not show any and Lok Bee Network information, only the goods will be said that the special sale will not and Lok Bee Network for in-depth cooperation. This also shows that only the product will and Lok Bee Network is still in the dark, and did not complete a clear cooperation planning and programs.

Activity on the day only headman page placed a large screen activity page entrance, and played "beauty makeup 200 back to 200" and "brand beauty makeup 10 percent" slogan. The cosmetics special selling festival is still the cosmetics of the super low price limited sales as a key marketing tool. Including Lauder, Dior, France Lancome, Clinique, L ' oreal and other brands of products, for a 1-day flash purchase.

Some insiders believe that although the "2.19" brand special sale will not achieve both sides of the resources to get through, but to promote the upcoming March cosmetics dealers price war, so that the competition between cosmetics dealers more complex.

It is reported that Poly-Mei excellent products March 1 will usher in 4 anniversary, the first Coke has opened the activity of goods in advance to see the display page, and said that will break the reserve price. It is noteworthy that Poly-Mei Excellent products This event will be clothing shoes package category is an important position in the activity.

From the group-buying model of the transformation of the United States excellent products early in the evening to open up a new, limited-time limited sales of "The value of special selling" mode, thereby occupying the online cosmetics sales advantage status. In the future, Poly-Mei excellent products would like to copy this pattern to clothing, footwear and other categories, horizontal expansion of their own sales share and volume. The 4 anniversary is a chance for us to have a water test.

And this test water is bound to be the only product will unite le Bee net of sniper. Only products will hold the Lok Bee net, both sides announced on February 27 jointly launched the "Peach Blossom Festival fashion Shopping Festival", according to the Lok Bee network revealed that this year, "Peach Blossom Festival" period, tens of thousands of fashionable goods will be in the Lok Bee Network and the only product will be launched on two platforms.

Lok Bee nets and the only product will work together means that the United States excellent products are no longer the only to take the "special sale" mode of cosmetics electric Dealer website. Poly Beautiful products will be and Le bee nets, only goods will be in the "Special sale" mode head-on confrontation. And according to billion power network to understand, with the cat, Jingdong and other large-scale business platform also opened up the United States special Sales channel, the introduction of "Special selling" mode, cosmetics electric dealers in the fight.

Cosmetics sales have a number of platforms and channels, but also let the advantages and characteristics of poly-Mei excellent products will gradually weaken. To this end, Poly-Mei gifted products in a large number of media ads, publicity daily 10 o'clock to start the value of the special sale, is the "special sale" mode of emphasis, hoping to create a preconceived impression on consumers.