Cross-border electricity dealers will enter the 2.0 era: logistics for the King

　2013 can be said to be the year of cross-border electric power, before the Cross-border electricity dealers known as the "sea Amoy + purchasing" mode. The concept of Cross-border electric power companies is gradually taking shape as the electric giants on both sides of the ocean closely lay out overseas markets. March 2014, the customs issued the "Cross-border E-commerce service pilot network to purchase bonded import Mode" notice, the formal establishment of cross-border electrical business development direction. If the previously dispersed "sea Amoy + purchasing" model known as the Cross-border electricity Business 1.0 times, then from the pilot, the Cross-border electricity dealers will enter the 2.0 era.

The formation of cross-border online shopping market

China's accession to the WTO since 2001, the domestic export industry ushered in the 10 years of gold. Export enterprises rely on diligence and wisdom to accumulate foreign exchange for the country quickly, by the end of 2013 the foreign exchange reserves reached 3.82 trillion. Such a huge amount of foreign exchange reserves for overseas shopping to provide a capital base. On the other hand, China's accession to the WTO opened the country, goods from around the world also poured into the domestic market, the total imports and exports in 2013 of 4.16 trillion U.S. dollars, of which the total annual import trade 1.95 trillion, export trade amounted to 2.21 trillion. The Chinese people's income increases greatly, the demand for consumption also must increase and diversify.

Macroscopic view, China's strong export and domestic high-speed construction and development led to the rapid increase in national income, national strength increased catalytic the renminbi all the way, since 2001 8.27 appreciation to the end of 2013 6.05, the renminbi purchasing power has been increasing, the Chinese people's ability to consume overseas goods. The Chinese are increasingly willing to buy overseas goods.

As we all know, imports of goods need to pay import duties, value-added tax and excise tax, import goods eventually into the market, but also to calculate the logistics warehousing costs, distributor profits, to reach consumers in the hands of the price has been higher than one or more times the export price. At the same time, international brand pricing strategy is different, in greater China to implement a "price discrimination policy" to distinguish consumer groups. The brand's export price has been higher than the same domestic products.

China's accession to the WTO decade, is also the golden age of China's rapid development of the Internet. The popularization of the domestic Internet and the improvement of the national education level have broadened the Chinese horizons. The torrent of foreign information is rolling in with commodity trade. People gradually found that the same products at home and abroad, this is the "sea Amoy + purchasing" mode of the driving force.

At the same time, domestic product quality problems reported constantly, so that people are disappointed with the quality of domestic goods. One of the most representative of the 2008-Year-old Sanlu Milk powder incident. By contrast, people are more willing to believe that overseas products have quality assurance, have joined the Sea Amoy team. For the individual, they may be for the child to Amoy milk powder, for his wife Amoy cosmetics, Amoy for family commodities ... And for the country, is the customs personal mail at the surge of International Express, the industry is springing up to do the international Chinese transshipment Company, only the United States of Chinese transshipment companies have more than 60.

According to data released by the General Administration of customs, at the end of 2013, the total number of individual cross-border online shopping market exceeded 70 billion. These figures do not include grey import channels. Federal transshipment is expected to be based on market research: 2014 The total number of transactions will exceed 200 billion.

"Sea Amoy + purchasing" (Cross-border Electricity quotient 1.0) times source and channel for the King

In the sea Amoy + purchasing times, who mastered the quality of supply, get the most preferential prices can be a firm foothold in the market.

First, the source. At first, the pioneers of the Sea Amoy purchase are overseas Chinese who have the condition of buying overseas goods directly, and they are asymmetric in the commodity information. This period mainly to purchase products through the International flat mail home. However, with the development of the Internet, information becomes more and more transparent at home and abroad, and these people cannot continue to use asymmetric information to earn high spreads. But there is still a huge advantage to the United States as an example of most shopping websites require US private address and credit card accounts, which makes the domestic sea Amoy are very troubled, helpless can only pay buyers commission to buy overseas goods. This is the buyers in the supply of huge advantages.

Talk about channels. In response to the needs of domestic sea Amoy, overseas Chinese began to do transshipment companies, for the domestic sea Amoy people receive goods and then mailed back to collect a portion of management fees and international freight. This model sea Amoy overall price than purchasing a lot less, thus quickly obtain market recognition, increasing demand. In several countries where Chinese overseas consumption is concentrated, a large number of transshipment companies are operating. There is competition for those who are in the same trade, and the competition of transshipment companies is focused on the import channel. Prior to the country for personal online purchases, has been through the postal clearance, inefficient and at the same time there are problems of regulatory difficulties. On the other hand, individual transshipment companies are also seeking to pass through the gray channels of Hong Kong, Macao, smuggling and so on. This period, in the same age of international transport, service difference is not small, who can stabilize efficient customs clearance, to ensure the safety of goods who can occupy the market.

Customs clearance capacity has also become a distinction between the scale of the transfer company, the independent clearance of the company in the industry to become a channel business, can be for a number of transshipment companies to collect goods, customs clearance, and not the ability to customs clearance can only be used as a receiving warehouse to earn a little package management fees and the division of the channel, in fact, has been incorporated into a warehouse of channel merchants. In the eyes of consumers, the market there are a variety of transshipment companies, and in fact, their goods are ultimately through a number of major channels to send home customs clearance delivery.

Supply channel is the disadvantage of Wang era

1 transaction costs are high. Domestic consumers face the Internet Shanghai volume of purchasing, transshipment information, need to inquire, comparison, trial and error.

2 consumers ' rights and interests are insecure. As mentioned above, under the limitation of realistic factors, transaction credit cannot be guaranteed. Second, the authenticity of the commodity itself, after the sale, exchange and other issues can not be resolved, consumer rights and interests after the struggle for rights. The first is not responsible for the regulatory authorities, the second international rights to safeguard the cost of a lot of rights and interests of consumers have been discouraged to consider themselves unlucky. Moreover, the time of the sea Amoy commodity is not stable, frequent one months or even months of delivery delay is also a violation of consumer rights.

3 The industry has legal risks. Due to the fact that some transshipment companies violate the loopholes of the national customs policy, a single dispute, the customs found that the goods for smuggling, consumer purchases of personal belongings are also said to be confiscated destroyed treatment. Moreover, some transshipment companies do not have the qualification standards, the operation has been subcontracted through the layers, the domestic entity without companies, infringement of consumer rights and interests need to face the legal risk is very low, leading to its blatant desperation. In fact, the example of the disappearance of the volume volume after the transshipment company received the goods.

Cross-border electricity quotient 2.0 times Logistics is king

To the customs issued as a node, the Cross-border electricity dealers officially opened the 2.0 era of the prologue. Relevant industry standards, access standards, regulatory security will be rapidly improved, the world into a free flow of the business market. More and more mature across the border, the end consumer to face the market is an internet-the world's electricity business. Supply and channel this pair of "sea Amoy + purchasing" mode of the bottleneck will be broken, the focus of cross-border electricity competition will be transferred to the logistics supply chain solutions.

According to the national pilot Spirit, the brand trader must establish the company entity in China, complete the Chinese customs and the Quality Supervision Department to record the request after its commodity may in the personal net buys the package tax import channel unimpeded. The aim is to protect the rights and interests of Chinese consumers, the quality of imported products and disputes will be responsible for the domestic entities of their distributors; second, to reduce customs costs to improve logistics efficiency, the completion of the record after the Customs Inspection Department in accordance with the established rules to monitor personal network to purchase imports of goods, special rules

After the source and channel are integrated into the national regulation, the competition of the cross-border electric power will transfer to the solution of the logistics supply chain. Specific performance in warehousing management, transport and distribution, additional value of three.

Warehousing Management--standardization, intelligence, customization. Cross-border electrical business logistics warehousing belongs to the third party outsourcing warehousing logistics, taking the federal transshipment as an example, in the world to build warehouses, build a global warehousing network. This will inevitably require standardized management of warehouses, set up a scientific warehouse management methods. Warehouses and users geographically apart, must be through the Internet and other modern communication technology to remote control of inventory, which requires Cross-border electrical Logistics enterprises supporting intelligent simple operating system, so that a variety of non-logistics professional users convenient management inventory, information flow, logistics seamless docking. Cross-border warehouses for the users also vary widely, the requirements must be varied. In general, there are two categories of personal and business users, so you have to tailor two silos for both individual and business users, and in order to continually improve the user experience, you also need to consider adding personalized modules to the silo system. Summing up, the Cross-border electric business logistics enterprises in the storage construction investment is very large, in the entire logistics solution to occupy the basic position.

Transport and distribution--strengthen the capacity of wind control, streamline the transfer link, strict selection of partners. Cross-border electricity business 1.0 times the entire distribution process through the "three turn two", the goods through the layers of transfer subcontract, the risk of increasing the number of geometric, at the same time, the premium will be transferred to the consumer. Once the goods are lost and damaged, it often happens that the powers and responsibilities are not clear shifting. The pilot enterprise, which is represented by the federal transshipment, will be faced with the corresponding responsibility and obligation stipulated in the contract of carriage by the end consumer. This requires the Cross-border electric business logistics enterprises to strengthen the wind control capability, to improve the choice of partner standards, eliminating layers of subcontracting, in order to operate the whole process of independent attitude. This is not only the requirements of national pilot projects, but also the inevitable trend of market choice.

Added value--develop market, large data, purchase and supply chain management. The development of logistics industry today, has formed an inseparable "yin-yang relationship" with the electric business. The development of electric business promotes the growth of the logistics industry, and the insufficiency of logistics capacity will seriously restrict the electric quotient and vice versa. Today, the logistics industry has moved from behind the electricity business to the position of the side. High-quality, efficient, user experience, logistics partners will greatly enhance the competitiveness of the brand, vice versa will be hard to build the brand destroyed. Brand-Name Logistics partners have now become the brand to open the market important weight. Electronic Business Logistics also has large data attributes, the proper storage and development of this data treasure house, will have a great impetus to the electricity business. The difference between federal transshipment and other Cross-border electric dealers is: the construction of a professional sourcing team supporting supply chain management, the Cross-border electrical business Logistics to extend the tentacles of the electric business partners to provide one-stop logistics services, this effort will show in the future its Bonjour business vision.

What can be foreseen is: in the future for a period of time, no matter who is to solve the above three key issues, who is the king of Cross-border Electric power business on the battlefield.