Csisc report: Mengniu Liquid Milk word-of-mouth Total Index first

"With the advent of the large data age, the consumer reference has gradually entered the big data under the public opinion of the weather vane era, good brand and Word-of-mouth will become an important chip for enterprises to win market competition." "June 28, the first quarter of 2014 China liquid Milk brand Word-of-mouth Research Report" officially released, Mengniu by virtue of its High brand awareness and high praise in the total number of Word-of-mouth list ranked first, but also means that mengniu in the next liquid milk market competition in the obvious advantage. It is understood that this report by the China Statistical Information Service Center (CSISC) joint Xinhua, China Quality News Network jointly released. As the strongest sound of large data research, in recent years, China's Statistical Information Service Center has released dozens of products including consumer durables, consumer durables and life services, and has provided powerful data support for people's consumption, enterprise development and administrative management. And "2014 The first quarter of China liquid Milk brand Word-of-mouth Research Report", is also based on large data consumers for liquid milk brand Word-of-mouth general view. Marketing Master Philip that consumers choose the products of different enterprises, first consider whether they can obtain the maximum customer value. "Since all are money to buy milk, we are of course more willing to buy brand big word of mouth good." "In the press interview about brand reputation, the consumer's answer once again corroborated this view." And the Mengniu in the brand Word-of-mouth report performance, the relevant industry people have published a more professional view. They believe that in the imported milk strong momentum of the environment, Mengniu still can ensure the steady growth of liquid milk market, win a good reputation, which with the corporate brand awareness, product quality and so are closely related. According to the report, Mengniu still topped the list of integrated brand names. In recent years, the continuous expansion of liquid milk product matrix and the introduction of Danish Arla Gaarden Quality Management system, and New Zealand asurequality to build a third-party independent certification body and other international strategic cooperation, all let Mengniu brand awareness has been greatly promoted. Nowadays, Mengniu liquid milk products are rich in category, its positioning of the high-end of the organic milk, the market acceptance of up to 80%. In addition, in terms of sales, Mengniu also showed a healthy performance. According to AC Nielsen data, 2013 Mengniu liquid milk sales remain the country's first. The report also shows that Mengniu liquid milk in the monitoring of the electricity quotient platform in the lead, the harvest is also the largest number of praise, electric business platform leader said that excellent product quality is sales and praise "Double Harvest" the most critical factor.