Customer Management: SEO site Optimization modified self Assessment table

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Everybody is good, today the teacher and everybody share the topic is the project document "The SEO station optimizes the self-assessment form". Through the professional requirements of the document to solve the gap between the customer and the high performance, to avoid unnecessary misunderstanding in the process of guest.

Especially those who have done a new project pre-sales work will have experience, a week may have as many as 10 new project requirements or assessment of the incoming, and most of the customers are small micro-enterprises or very limited resources of the site, so for SEO project cooperation judgment is very difficult, not low estimate by the customer, is to overestimate the ability of customers and ultimately not achieve results. Meet the company's different project leaders of the evaluation criteria are not the same, busy up almost all of the thigh to decide, in the face of customers often are inconsistent or can not convince customers. How can this change the status quo, how to let the Pre-Sales department colleagues can better professional guide customers is very important. The teacher will introduce this project document today, try to let the customer own assessment to determine the customer's own needs.

First of all, this table is a scoring system of self-assessment. Each point has 3 choices, and the more powerful the score the better. Therefore, all the points of the question will have a total score after evaluation. Teacher burst the total score into 4 points range:

1) 32-38: SEO feasibility is high-means that the potential project in the station to modify the space is very large, so in assessing performance should be given more open bold standards.

2) 27-31 points: The optimization effect is affected-most of the cases are modified space, but there are uncertainties, so in the customer's heart desired performance on the 20–30% discount.

3) 20-26: Optimize the implementation of weak-basically active projects relatively few, the overall project in the process may need a lot of communication and luck cost, is the kind of heart than people are tired of the project.

4 Less than 20: more difficult to effect-seems to have predicted the project failure rate of 100%, because can not be based on changes in SEO is necessarily suicidal. At this time, we can not because of the project to cheat customers, as a professional pre-sales should explain the situation to tell the customer the current SEO may not be the most appropriate choice. It also avoids the danger of late project crews being dragged into the water.

With the above score range and the description of the judgement, you can send this form to potential customers for them to fill out. Burst teacher this side is to use 19 questions, of course you can do suitable for their own changes, but must have to ask the point, description, importance and 3 points. The more questions you have, the more you need to adjust your rating. Send customer money must let the customer know what the purpose of the self-assessment, it is not to fill in, but to clarify the status of the customer's website, through the formal document to record the communication between the two parties, and then in case of cognitive differences can be considered as one of the criteria for the evaluation of cooperation before.

1 Site page title and description can be changed

2 How long will the title and description plan be realized?

3 Web site URL structure can be overridden

4 How long can the URL rewrite plan be implemented when ready?

5 whether the site can add new columns or feature pages

6 The new Program page planning plan how long it will be possible to achieve

7 website Content Update (day)

8 The site's several important templates can be modified (especially rich media)

9 Internal Link Code optimization

10 The Internal Link Code optimization plan how long to be able to achieve

11 whether the site host can be migrated to the domestic (such as abroad)

12 whether the site can add new static pages (if you cannot add new pages)

13 How long does it take to upload a new HTML static file to the host?

14 website can do 301 jump

15) 301 Jump Plan How long to achieve

16 website can open Google Administrator account

17 website can add Google Analytics System

18 website is allowed to add sitemap.xml to the root directory

19 website is allowed to modify robots.txt files

Burst the teacher had to mention, today's SEO company is no longer a skill, because each SEO common techniques are really similar. and customer management, staff pressure management is a lot of SEO companies are the most missing part, is also the current SEO company overall professional or not, can long-term survival or not the core factor. Seoer development should also follow a similar management route, because these things are not learned by rote, but really through their own project experience to transform precipitation. So everyone in the work, to see whether their documents to achieve a double effect, whether to speed up their own efficiency, whether to reduce the cost of project failure, whether to let colleagues learn more skills. These are the places where we seoer to change and ascend.

All right, that's it. The teacher today to share the topic, I hope you like, if you need to download this document (bilingual) can pay attention to the teacher Boson_ Sina Weibo (""), I can send you oh. The original text has specific video explanation: http://www.zvenue.cn/zclass/tactic-class/modification-self-estimation-excel.html