Dangdang model take what PK self-built mode?

Recently, Dangdang Galaxy No. 1 Asia's largest single warehouse was officially opened, while 400 cities across the country, "111 All Day" service pledges have also come to an end. On the same day, a number of large and one of the three major logistics and courier companies and Dangdang signed a strategic cooperation agreement to increase resource tilt, process optimization, data openness and management synergies, and personalized service standards, customer delay compensation, platform business logistics Sharing, mobile technology development and other aspects of close cooperation.

Behind the contract is the logistics industry recognition and support of the Dangdang model. After several years of elaborate construction, Dangdang Logistics Co., Ltd. showed a strong after-sales advantage and broke the myth of fast delivery speed by the e-commerce providers with higher efficiency.

Dangdang mode: faster and lower cost

In the past 10 years, especially in the recent 5 years, China's e-commerce market ushered in explosive growth. The volume of transactions has risen to more than 1 trillion yuan each year. It exceeded 10 trillion yuan last year, of which the online retail sales exceeded 1.8 One trillion yuan.

In these 10 years, logistics and transportation and China's two major e-commerce industries are also intertwined at an unimaginable speed, collision and integration. Among them, logistics express delivery has almost separated from the traditional transportation industry and gradually became a strategic competitive element in the e-commerce ecosystem.

Due to various reasons, the lack of follow-up of logistics and express delivery has become the bottleneck of the development of online retailing. It is especially prominent in the promotion of large-scale holidays. How to resolve the logistics bottleneck, to meet the needs of high growth and customer service, has become the main e-commerce desk No. 1 issue.

Each of the strategic considerations, to solve different ideas, and the formation of the three representative models: Jingdong, Suning and Fanke self-built logistics and express delivery system model; to Alibaba represented by the build logistics platform model, Which is a rookie project; the third is the Dangdang mode.

Dangdang model is the core of self-built warehousing to build the key nodes of national logistics, inter-city transport and city distribution, to take open collaboration, outsourcing integration strategy to break the traditional drawbacks of each tube to form a unified logistics, data and management at speed , Efficiency, cost and service standards to establish a common user experience value chain.

In the past two years, this model has been maturing and services have been greatly enhanced in speed and efficiency. Currently, Dangdang "111 All Day" covers the number of cities has reached 400 in the first-tier cities tied with rivals, second and third tier cities to achieve overtake.

At the same time compared with self-built warehousing logistics, Dangdang model cost advantage is obvious, through the strategic cooperation of large logistics and courier companies, enjoy daily 400-500 million single-scale distribution costs. Data show that the current Dangdang logistics and distribution costs than self-built as low as 30%. In first-tier cities, Dangdang logistics costs no more than 4 yuan per single.

Open cooperation: socialization of large-scale logistics speed

The "demarcation line" of the electricity supplier's three major logistics modes lies in intercity transport and city distribution.

Build-to-Build Models Build transportation teams and courier teams with high costs, trying to replace traditional distribution and courier companies and build competitive and potential profit models.

Platform mode through the capital link, linking real estate, transportation, express delivery and other upstream and downstream logistics infrastructure reconstruction, to create a new system to meet the needs of the development of e-commerce industry.

The introduction of these two modes has exerted tremendous pressure and challenges on the logistics industry, especially the express delivery industry. And Dangdang adhere to market-oriented and professional division of labor principles, choose to cooperate fully with logistics partners to welcome the challenge.

Duan Dang, vice president of Dangdang said: "We are determined not to buy a car is not self-built, Ning tube even a company, regardless of a driver, because we are confident of the strength and progress of social logistics."

According to NDRC statistics, from 2012 to 2013, investment in fixed assets in the logistics industry exceeded 7 trillion yuan, pushing forward the leap in logistics infrastructure and speed. According to incomplete statistics, the total number of workers in the four-way and downwind services reached 500,000 and the number of transport vehicles was nearly 40,000, far exceeding the number of any one of them. The scale advantage contributed to cost-intensive and efficiency improvement.

Through strategic cooperation with outstanding logistics partners, Dangdang significantly saves vehicle purchase, personnel management and operation costs, and integrates more than 10 times the self-built service resources of Jingdong to achieve double-speed.

In inter-city transport links, Dangdang aviation, railways, land transport car three ways. By working with major airlines, remote logistics accelerated on average 2.4 days. With large-scale express company inter-provincial bus system, inter-provincial logistics average speed 1.1 days.

Courier links in the city faster speed Dangdang, the city up to 180 cities from the previous year to 400 cities and achieved the industry's only 111 commitments, "the order before 11 am the same day up before 1 am Single day up. "

Compared with the three models, E-commerce senior observer Lu Zhenwang pointed out that "the Dangdang model is not a simple outsourcing and the challenge is to seamlessly connect with external social logistics." Dangdang succeeded in integrating logistics big data, customer big data and business big Data and partners to achieve a full range of collaborative docking, self-built mode warehousing, distribution and delivery of the one-stop weakness is completely weakened, which is the key to Dadang go-ahead. "

Advantage reversal: win in the third and fourth tier cities

After listing many e-commerce this year, the domestic B2C e-commerce competition entered the post-IPO era. The industry generally believe that the first and second tier cities will slow down the market, the vast third and fourth tier markets will act as the development of e-commerce engine, growth will blowout.

E-commerce experts predict that the e-commerce three logistics models will continue the contest, as the market sinks, Dangdang logistics services will be more obvious advantages.

Ren Qiang, director of Dangdang storage said that Dangdang is rapidly promoting the layout of warehousing network in seven regions of the country. It is estimated that by the end of 2014, there will be 45 warehousing and logistics centers, completing 100 warehousing locations in three years and focusing on third- and fourth-tier cities. At the same time depth strategic partnership with the logistics partners in the new warehouse around the scope of 300 km simultaneously achieve 111 full-day standards.

"The third and fourth tier markets are not only the paradise for e-commerce providers but also the nightmare of self-built logistics. On the one hand, the extensive distribution and the large number of cities make the self-built logistics cost doubled. On the other hand, self-built logistics has a long Cycle is difficult to meet the current blowout needs, the efficiency can not be compared with the mature social logistics. "

People who are engaged in logistics know for many years that both the main line and the end line require a reasonable ratio of customer size and quantity, requiring a steady order frequency and volume. Now, the mainstream courier companies for Internet sellers launched inter-provincial preferential shipping minimum is only 12 yuan, while large-scale electricity providers can enjoy a higher discount, far less than the cost of self-built delivery.

"Self-built logistics industry to the fourth and fourth tier markets or even the fifth market sinking will be quite difficult, the direct face of many professional logistics company delivery price and quality of service dual challenges, while the Dangdang mode Shen there is no corresponding obstacles." Insiders said .

Yao Dangqian, senior vice president of Dangdang, stressed: "The effect of the Dangdang model over the past year has proved that openness is better than closure and cooperation is better than competition. The open cooperation between the electricity supplier industry and the logistics industry is the general trend." Dangdang will further develop the advantages of this model , Faster than self-built logistics to speed up the expansion of the broader market of 34 lines.