Decryption Hand Tour sky-high merger tide

Absrtact: Despite the controversy over the sky-high acquisition of rival tour companies, more listed companies are joining the ranks of mergers and acquisitions. Reporter to understand that has been suspended and announced the planning of major issues in the listed companies, at least three and merger hand tour

Despite the controversy over the sky-high mergers of rival tour companies, more listed companies are joining the merger. Reporter to understand that has been suspended and announced the planning of major issues listed companies, at least three with the merger Hand tour (that is, mobile game-related industries), more companies are still in contact with the Hand tour company stage.

IDG partner Gao Xiang joked, today's hand tour company is not being acquired, is on the way of being acquired.

"Distribution drives the Hand tour market, 2013 is China's year of hand tour, the hand tour distribution market mature so that the risk of hand-travel developers dropped significantly, profitability greatly improved." The acquisition of hand-travel developers, with the support of a large amount of capital, mostly through the release of the market support, or likely to complete the performance of the bet. Xiaojian, CEO of China Hand Travel Group (NASDAQ:CMGE), said that the market is repeating the road after the film market is ripe for distribution.

But behind the madness of the capital, there is the risk of rampant speculation, insider trading, and unfulfilled performance pledges.

Break through the bottleneck

Rival tour companies the focus of the high valuation controversy is that the short life cycle of hand travel and the low degree of success in replication are the Achilles ' heel of the debilitating advantage of these vulnerabilities, which cause institutional investors in the two-tier market to start by not looking at the industry at all.

"The rise of issuers has changed the industry, and through the maturity distribution and marketing system of distributors, the life cycle and successful replication of the hand tour will be greatly enhanced." "Xiaojian said," Hand tour distributor is the driving force of industry, China now has more than 5,000 of the hand tour developers, most of the lack of financial strength, there is no professional distribution team and distribution channels, not very good operating experience and network relationships.

China Hand Travel Group as the largest of the entire platform hand tour distributor, covering the current almost all the hand-travel distribution channels.

Wang Ke, vice president of Fei Liu, said that the research and development business is the production side of film and television, while the hand channel is equivalent to the hospital line, the Distributor is the equivalent of Huayi and so on. It is the emergence of Huayi and other distributors to become the core of the film industry, the Chinese film industry ushered in a new stage of the outbreak.

The contribution of the market's mature rival travel industry is emerging. Hand Tour "My name is Mt" has 10 consecutive months of income ranked in the top three in the country, did not show a weakness. Before the industry generally believed that the life cycle of hand travel only about six months.

Public information shows that another hot hand tour, touch control technology under the "fishing Tatsu" has survived three years, the income ranking is still in front. The report of Analysys International shows that touch technology in the third quarter of this year's distribution market share ranked second.

Hansen's chief information officer, Jack, believes that through the distribution of marketing strategy, the future of the life cycle of hand travel to 3 years is very likely. Prior to the founder of Hansen Information, Jack was president of China Green Treasure. "The market changes in the hand-travel industry that have been brought by the publishers since 2013, I believe our researchers have not yet understood the root causes." The shares involved in the hand tour after the surge did not achieve the expected crash-type callback, the entire secondary market is caught in the blind, look down and understand the confusion. "said the investment director of a medium-sized fund company.

In 2013, the first cattle stock in green treasure has created a 9 times-fold rise in the price of the myth, but in the green Bao is also the most questioned by the secondary market one of the shares.

Merger Temptation

Merger and acquisition of the lure of the tour is not only the issue of breakthrough industry bottlenecks brought about by the industry to improve profitability, there is a rapid growth of the market space. "Do not rule out some of the fishy, but most of the listed company's competitors swim enthusiasm from the market Chi temptation." "Jack said.

The mobile gaming market is 3.889 billion yuan in the third quarter of this year, according to the Analysys report. This figure corresponds to the current only more than 100 million mobile phone players. The market expects 2013 hand tour market scale will break through tens of billions of dollars, in the next few years will increase by speed. In addition to the domestic market, more hand tour companies are entering the international market.

At present, the domestic top-ranked hand-tour developers are basically the acquisition completed. In the second quarter of 2013, the data from the Analysys think-tank hand Tour developers of the Top 14 are Tencent games, music excellence, silverside technology, play crab technology, blue Port online, mu and network, the United States Peak Digital, Agras, palm technology, China Hand tour, stone interaction, the network, Red atoms and Burson interaction. Among them silverside technology, playing crab technology, MU and the network and the United States peak Digital has been listed companies to acquire, the network is to borrow the shell listed, but also has not been the acquisition of the Joy of excellence and blue Port online, and also with a number of listed companies out of the scandal. "The first 50 developers in the industry, there are several listed companies directly or indirectly in contact with them." "said the chief executive of a listed company that has recently been preparing to buy a hand tour company.

Investment group statistics show that in the first 3 quarters of this year, 18 A-share listed companies launched 20 of the acquisition of online games, of which 12 for the hand tour acquisition, involving a sum of 18.839 billion yuan, which almost all involve huge performance on the bet.

Xiaojian that, after obtaining the capital support of the listed company, the distributor completes the service, and most of the hand-tour developers are likely to complete the betting performance on schedule.

However, the market homogeneity of the hands of the high level of competition, the early investment and many other issues can not be underestimated, but in the capital market where the concept of hand tour will be subject to speculation, so crazy, which also hidden risks.

Jack that some listed companies through the acquisition of hand tour from me to pull up the share price, in the performance can not support the stock price, will hit the industry market for the entire hand travel industry confidence, but also let the two-tier market left a feather.