Design ideas and key points of small and medium sized enterprises website

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The legendary "Yunnan shelves net" Finally can meet with you, the reason why not put it in the representative works because such a small site is doing too much, does not have any representativeness; The reason why we have to say it again today, there are roughly three purposes:

1. Share my understanding of the business card-type SME website design ideas.

2. Share how to properly embed keywords without giving up a good user experience.

3. Share how to use the semantic language XHTML tags to make the page structure reasonably in line with the standards of the international standard.

This section mainly says: Small and medium enterprise website design idea.

First, we need to understand what is the purpose of the website of the small and medium sized enterprises?

I think, small and medium-sized business card-type Enterprise website, the purpose of the station is relatively simple, nothing but the following points:

1, Corporate image display

Regardless of any website, having a beautiful interface is naturally necessary. Too Shanzhai design, not only greatly reduced the speed and probability of information dissemination, but also can not expect to gain revenue from it, and even to the enterprise to bring negative impact. Although the appearance does not represent anything, a set of exquisite design can at least reflect the economic strength of the enterprise, at least, the enterprise is out of its money. Of course, for web designers, the intention of the design, naturally depends on the size of the project amount, duration requirements.

2. Display of enterprise strength

This is different from the image display, the strength of how to show? For small businesses, the simplest way is to tell the viewer: We are a what kind of enterprise, how many successful cases have we had, my product or service is how excellent and outstanding, my supply channels have what advantages, Have a few years of professional qualifications even in how high-end office space we work ... Aren't these the show of corporate strength? What does the designer need to do? What is the customer's advantage in the above, emphasize it, which aspect is weak, evade it. Distinguished from large enterprises, for small and medium enterprises, I think that the establishment of credibility is often more important than the display of products, of course, quality products are also a part of the strength of the show, but for example, Apple launched the 4th generation of iphone, only on the official website to do a publicity project on the line, Believe that no one will question the quality of the iphone, and an iphone retailer's Web site is different, a very shanzhai site in the sale of the iphone, you dare to buy it?

Therefore, I put the display of enterprise strength, can also be understood as the credibility of this article in the second place.

3, Product/service display

First of all, users from any access to the site, the most important purpose of the site is to tell users what we are doing, our products, what kind of service we have, what the audience is, what we can help you do. If a website cannot be explained in the first time, it will greatly reduce the conversion rate of potential customers.

4. Information Communication

What is information transmission? The purpose of visual communication is to convey information. To understand what is a business card-type Small business site is very simple, take a card to see what we need to know? name, position, telephone number, address.

In addition to the site name, the customer's industry can be reflected in the first time? industry style, industry color, industry elements are used properly? Enterprise line offline Contact is conspicuous, the physical location of the enterprise is easy to find? And so on these are a business card-type Enterprise website should pay attention to place. These things seem too simplistic to be like a beginner's tutorial, and maybe you're impatient to see it, but what I want to say is that the more simple these things are, the easier it is to be overlooked. Take into account the need for a specific, pre-analysis site of the audience for an E-commerce site is particularly important, in fact, for a small business site is no exception.

I have a hand to sell pesticide Sprayer Enterprise website design, very small corporate website design project, the first draft I completely thought in accordance with the routine design, the interface is very gorgeous, very exquisite. But what about the results? This is not what the customer wants, was rejected, the customer to my reference site is the kind of I do not want to see more disgusting design. At first I was angry, talking to myself casually: a group of farmers! Calm down I do not self-examination: What is the audience crowd of this site? Yes, peasant! That is a lot of people are not even familiar with the basic computer operation of farmers, some of the common design for us where they are not workable! They don't know that the copyright section at the bottom of the site usually has contact numbers and addresses, they do not know that click on the title area of the more than the right to see the column more content, they even can see the site on the display of several types of products, do not know how to see all categories of product display.

And the result? I took the company name and contact phone with a large size of the first line of the home page, the body of the font used 14th, the size of the picture of the product display I expanded one times, "Product display" column "more" replaced by "click here to see more Products" ... So many places have been adjusted, from the interface alone, I look at the awkward, so that the effect of the picture will inevitably be ridiculed by other designers ...

But it can be said that the site is the most suitable for the enterprise, the appropriate, is the best. This is the targeted design. The project did give me a good lesson. Small and medium enterprise website design need to pay attention to the above several aspects, the home page effect chart I will release in the next section, and share how not to give up the good user experience in the case of reasonable embedding the keyword.