Discussion on several effective methods of inner chain and outside chain construction

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When it comes to site rankings, "Inside the chain for the king, outside the chain for the Emperor" is a long-standing term. This also illustrates the importance of the internal chain and the construction of the chain to the site rankings. Lang's tutor webmaster in the chain construction and outside the chain to express a little personal views, with you to explore the chain and outside the chain construction, and hope to play a "good start" effect.

I. Internal CHAIN CONSTRUCTION:

1. Homepage link

(1) on the homepage of the site map to facilitate the search engine for the whole station structure better understanding, thereby promoting a better collection.

(2) Hotspots, key pages, key columns on the home page should be reflected. Some you think the most important columns appear in the corresponding position on the home page, so that the search engine spiders crawl home When you can take a look at the inside pages.

2. Links inside pages

(1) Within the page, especially between the news plus "prev/previous" "Next page/Next" link.

(2 related page display: For example, I stand in the lower part of a teacher's resume page, "Other English teachers" section. This will be a better link to the whole station article.

(3) content page design some long tail keywords, and do the link to the home page, increase the weight of the home page.

Two. Outer chain construction

Popular point that the site is like a person, outside the chain is like a friend of this person. More friends, everyone will think that this person popular, popular. Similarly, a wide range of web sites are often considered by search engines as a popular site. But "birds of a feather flock together", the quality of the chain is also different, good outside the chain will be the site's ranking has a good role in promoting. So how to find high-quality outside the chain is a lot of webmaster has been expected to answer the doubts.

Outside the chain of construction methods and ways many, commonly used are: Exchange links, blog outside the chain, encyclopedia, forum posts, personalized signature.

1. Exchange Friends Chain: Exchange chain to follow the "step-by-step" principle, the search for good friends chain as a long-term task to continue to do. Exchange friend chain conditions also do not just "only PR is from", the other side of the site included, snapshot update cycle, the main keyword ranking are very important reference conditions.

2. Baidu Library, beans, etc. in search engines have a very good weight, original or find some of the vast number of netizens have valuable things to share this kind of website, in filling in the description can generally add text description, in the text description add your URL.

3. As for the forum signature and the construction outside the chain of the blog, the individual thinks the search engine more and more does not favor this kind of link. Although not cheating, but the value of this type of link is not as good as before, especially copied to the blog article, most of the search engine is not included, add the URL can not be found. The article completely original blog is another matter.

4. Create and participate in editing encyclopedia information, where you can add URL links in the extended reading. Be careful not to advertise too strong, otherwise it is difficult to pass the audit.

5. Some good classified information sites, such as fairs, 58, Yiden and other sites to release the right amount of information and bring the Web site.

6. Avoid the chain of software mass. All of a sudden mass too much outside the chain, the search engine penalty is very high probability. Unless broken, the individual does not recommend taking the risk.

The above is a tutor (http://www.langlangjiajiao.com) Webmaster Personal Little humble opinion, welcome friends criticized.

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