Discussion on some mistaken ideas of user experience to avoid effectively and improve conversion rate

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The internet is paying more and more attention to the user experience today, some large web sites seem to be in this direction, the best way to user experience is Word-of-mouth communication, the Internet let us from the narrow area of the display to see the vast expanse of space, but also let us stay at home can become freelancers, of course, no matter where the body, To gain the affirmation of others, or realize their own value, all need to interact with other people, a webmaster, the most important person is to visit the site's users, how to let these users get a good experience, so as to improve the conversion rate of the site, we must first recognize the user experience a few misunderstandings.

What is called the user experience, I am afraid that a lot of webmaster have studied, in a nutshell, that is, users are attracted by the site after clicking through the Web site after the click of their own needs to do a response, this reaction includes three kinds, rapid departure; interested in, long after browsing will come again; Immediately generate trading behavior! From here, the user experience is a subjective feeling, according to the user's age, mood, experience, they visit the site is very different, at the same time, the behavior of the production varies. This subjective feeling can not be summed up in the image of the language, "1000 readers have 1000 Hamlet, 1000 users have 1000 feelings on the site!" Therefore, webmaster about the user first to avoid the misunderstanding is: absolutely can not impose themselves on the user, that they like others will like. Such an example is very simple, take a singer, there are fans who are not interested in the person, so, in the content update and promotion, objective and fair and comprehensive, can attract more users to reside the site!

Although each user experience is different, the results of the selection are limited. That is, no matter what the user to the site of the kind of experience, the end result is only two, leave, do not leave! Do not trade, produce a deal! In this way, we can split the user into several groups, what kind of user groups will be interested in the site and the conversion rate, what kind of users are floating clouds? In this way, the group is well divided, We can treat separately, shorten the user scope to promote more targeted, the user is God, but not so the user is God, some low-end user group is " There is no economy ', the ultimate goal is to see the economic effect, although the flow is very important, there are some completely can be ignored, removed, and constantly improve the more targeted user experience, so as to achieve targeted. At first, a lot of Web sites are using a net to increase traffic, to achieve the final, in fact, you need users are just a few of thousands, just like our exams, a book of knowledge in the end, but gathered in a paper, and this paper may be about your future, the more meticulous user experience, the more targeted!

The user experience is time-sensitive. We have said that the user experience is a subjective feeling, the user only in the specific behavior of specific events in the completion of a certain purpose of the psychological activities that occur with their will as the center. For example, umbrellas, sunny few people pay attention to, once the rain, then it is possible that the user will be because of prevention and treatment by the rain wet and want to buy an umbrella. Therefore, many businesses to the product to increase publicity, with a variety of media advertising, publicity, can effectively promote the sale of goods, and some webmaster will be advertising misunderstanding, that as long as the right to cheat, advertising good, users will buy behavior. Buying and selling is not a trick, if the user occurs after buying behavior, resulting in a deceived mood, then, in the long run, this is a failure of the user experience!

The user experience is an additional attribute, not a value. Why some webmaster user experience do bad, the reason is here, because the same goods, no matter what attitude you use to face the consumer, the price is basically the same, for less than the time, cold face can sell a good price, so, good user experience must have a prerequisite, your product must have value. Why now the health care products market is very poor, the key point is to sell prices and commodity value seriously disjointed, with the concept of selling goods, it is difficult to long. In the actual operation process, when the user is very few, we will want to do various ways to attract users, and when the user is more, the user neglect, is because the user experience is an additional attribute, so, it is difficult to achieve consistency.

The

User experience is also level. The same product, because the purchase of different people, it produces different expectations. This leads to a division of the user hierarchy, primary users, intermediate users, as well as experts level of users, to treat these users, the user experience is also very different, if not differentiated treatment, it is easy to make users ambiguous, such as the use of professional knowledge to treat the novice, the other side will be unpredictable and choose to leave, Use the primary knowledge to treat the expert level user, the other party will leave because you are not professional. In short, the user experience is a profound knowledge, this kind of knowledge in the book is difficult to learn, unutterable unspeakable, perhaps, to do this is really to realize the true meaning of the user experience! How to treat allergic rhinitis: http://www.biyane.com first A5, reprint please keep the author link! Thank you.