Do not let the promotion into the "push but not wide" of the misguided

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The value of the site is not only able to create a certain profit value for the enterprise and the website itself, but also can for the enterprise's brand image to do the propaganda display, and can make the enterprise brand image to be upgraded, promotes in the internet and even the real life the Netizen and the consumer heart good prestige, thus for the website realization Bigger value lays the foundation. and website promotion is to realize such a brand transfer process. However, a large number of sites in the promotion process will have the feeling of misguided, realize that the promotion did not play any role, but also affect the attention of the search engine, reduce the site included the situation, this is the dumb to eat coptis-have bitter to say. Do any one thing should have planning, purposeful, no overall planning and webmaster's strategy, the site can not be truly promoted.

The promotion of the website before the official promotion preheating

In general, many sites will be promoted into several parts: pre-promotion warm-up preparation, formal promotion, the promotion of strategic adjustment. Basically will pave the road before the official promotion, lets the Netizen have heard. And not like a Thunderbolt airborne a Web site out, will only increase the distrust of netizens, resulting in a close view of the consumption of the heart action.

Before the official promotion, the website preheating promotion work may include in the following aspects: The soft writing, the Exchange Friendship Link, carries on the blog promotion, the encyclopedia promotion, the question and answer platform promotion, the net picks promotion and so on, these all only is the basic promotion form. In the formal promotion before the launch, but also can be controlled by the hype to carry out to push out the site. The accumulation of these data on the website officially online publicity is very important, search engine on the site and carry out the search engine optimization work these are to be carried out in advance.

To master the development direction of promotion

Although said not to be as wise as Zhuge Liang, but the extent of the promotion has a certain predictability, no troops to fight as the consumption of human and material resources, there is no life lost, there is no state of the extinction of the dispute. Promotion needs a lot of tricks of the auxiliary, not simply advertising, media release. The results of each approach will result in how each outcome needs to be resolved and what to do next, and how to transform each period. There is no clear objective planning, and may not achieve a good promotion effect.

Promotion is a long-term work to prepare for a protracted war

Website promotion throughout the site after the establishment of the always, the initial promotion may not see the effect of promotion, when the promotion of the first results should be promoted to carry out the end, to maximize the benefits of the realization of the value of promotion. For example: Taobao should be familiar, big to sire grandparents, small to a few years old children can say Taobao site, but Taobao is still still in the television media and other network media to put their own ads. Qualitative change is the accumulation of multiple quantitative changes can be born.

The so-called "push" is to present the site in front of the target audience, the so-called "wide" is to let more people know this site. Pushing and not wide, meaningless, wide and unprofitable, meaningless. The promotion of the surface of the purpose is that these two, the deep purpose of the site is to achieve the maximum profit.

Author: indications

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