Do vertical electric dealers succeed? No successful vertical electric quotient mode!

　So far, all walks of life in the Internet vertical electric business, in strict terms, there is no successful business model to learn from! There is no successful vertical electric business model, the reason for this conclusion is that the Internet of the vertical electric business, not based on the Internet to marketing goods, regardless of this internet marketing platform is divided into which industry, or the whole field coverage.

According to the "Internet Thinking Subversion World" book "The Open concept of the vertical electric business model", vertical electric business is "industry-led" internet business model.

What is "industry-led", that is, internet-oriented industry resources integration, and internet-based product marketing, obviously with the industry resource integration is irrelevant. Just like Taobao Electric, no matter how high the turnover of the electric business, it is impossible to involve the integration of industry resources, this is not related to the whole field of commodity marketing, is its business model does not involve resource integration. such as Poly-mei excellent products, Mushroom Street, Beautiful said, Le Feng, where customer-prudential products, such as the so-called vertical electric, wheat, but the Internet marketing platform for some kind of commodity, is not strictly the vertical electric quotient.

such as yy voice into the field of education, integration of teacher resources in the platform to teach entrepreneurship, or can be called "education industry, teachers of this industry-led internet business model." Of course YY education business model, has not been involved in education software and hardware platform, school resources Integration (school teacher resource integration, the business model design is also teachers of this industry-led) and so on. Without comprehensive and in-depth resources integration, YY education model is still far from subversive tradition.

Take the clothing industry as an example, explain the "industry-led" apparel industry vertical electric business model how to design?

Apparel industry in the industry, in the entire industry chain contains a lot of clothing design, processing, marketing and other aspects of the industry, and such as designers and other industries, not only in the garment enterprises, there are a large number of designers have their own creative studio. In the industrial chain so many aspects of the post industry people, how to do "industry-led", how to lead the industry to bring the resources of the entire industry to consolidate it?

Clothing industry belongs to the manufacturing sector, its Internet transformation also need to learn from "Internet thinking Subversion World" book "Open concept of Internet manufacturing": one of the important characteristics of Internet manufacturing mode, is the industrialization of research and development design links.

In other words, the Internet transformation of the apparel industry should be dominated by the "costume designer" of the industry, and the industry resources and industry people of other links in the industrial chain should focus on the clothing designer as the core, and carry out the resource reconstruction of the whole industry. The so-called "research and development design links for the core of the industrialization", specifically to the apparel industry, is the clothing customization (clothing designer-led) of the Internet business model.

The vertical electric business model of Internet in apparel industry, clothing designers are not integrated into the network platform, "one-to-one" to the custom design, reprocessing and distribution so simple, even if it is attached to the "design (product) is marketing" gimmick, it is difficult to achieve the entire industry "large-scale" resource restructuring and integration.

The mode of production organization of the open idea is different from that of the traditional large-scale production organization, and it is the third mode of production organization which has the universality after the machine replaces the artificial and large-scale production. The mode of production organization of Open idea is the open feature of Internet in microcosmic performance, and it is a larger scale characteristic in macroscopic effect. In other words, the Internet business model, if the business model of the top design, in the results can not achieve a larger scale macro effect, the business model is still imperfect, it can not be called the open concept of the Internet business model.

Clothing designer Custom design of the Internet, and, in particular, is based on the user's type of version of the algorithm, custom-made apparel design small-scale production. In addition to the version of the algorithm, but also need to be based on the smart TV screen fitting algorithm, which requires the body of Intelligent TV Remote control as smart phone touch screen as good as the same. In other words, in addition to the top-level design of the business model, the vertical electric distributor must also have the corresponding Internet technology base, especially the related algorithm technology. As for the intelligent television's body sense remote control technology, this need "jobs second" to innovate, at present also only jobs one person, not only is limited to the ergonomics, can from "Human nature, the human subconscious" and so on product innovation.

The internet of the clothing industry, or to see "Internet thinking Subversion World" a book, its complete business model, really not this article can be described clearly. For example, in addition to clothing designers as the core of creative design links industrialization of business model, but also in accordance with the characteristics of the industry to carry out targeted industry resource restructuring. such as according to version of the algorithm, the formation of clothing version of the cutting center, other production and processing links are completely open, by small micro-processing workshop to complete. And this Internet resource integration model, specific to the garment industry, with the "light assets, fast fashion" features, and corresponding is such as Zara and other foreign famous clothing enterprises "heavy assets, fast fashion" mode. and to achieve "the Internet of light assets", it is related to "fang-Residential dual-use" of the real estate development model of the Internet transformation.

To sum up, the true meaning of the vertical electric business, is not a certain kind of commodity of the simple Internet marketing platform, it is just let the commodity marketing more Internet channels, but the deep integration of industry resources business model, is the entire industry's Internet transformation, and only in this way can talk about subversion of traditional industries.