Does SEM face midlife crisis?

When I look for important events in search marketing and advertising campaigns, I am often amazed at the role that insights play. Search marketing is still in infancy, but everyone knows that children and youth are not easy. So when I talk about the role of social media in SEM activities or when corporate websites should adjust their blogs or privacy protections, it seems that all of them are old fashioned and that one-off speeches are repeatedly repeated. Depending on where you are, search marketing is expanding rapidly, moving to other activities, or returning to the source.

When we act correctly, PPC marketing and SEO are so demanding and so complex that few people can really solve their intrinsic meaning. For those who have been engaged in this work for some time, they can analyze it from different angles and techniques. SEO and PPC advocates are looking for new methods, social media and labels, consumer-oriented content, and so on, and in fact, these methods are not new methods. Before 2000, online marketing was a big cake and was divided into similar pieces. At this time, online marketing only SEO and sem of these two methods. The other part includes grass-roots marketing, viral applications and development, and banner innovation.

In the 2000, there was a technology bubble, followed by 911, forcing a large number of companies to compress online marketing budgets. In the online marketing budget, only a few parts remain intact, SEO and PPC are two of them, because marketers can quantify their success or failure. SEM did not expand to the new market. SEM has always claimed to be in its original position, like the parents of children, SEO and PPC only need to go a little faster to serve them.

A wise SEM store should be able to provide support for its core products and services to enhance its http://www.aliyun.com/zixun/aggregation/11358.html "> Customer experience and improve customer satisfaction in the long run." Some services may be new, while others are old, but in common they belong to the collective family of online marketing. If you don't have the time to get acquainted with these services, you need to hire someone to do it.

I worked for a publishing company to eliminate mistrust and misunderstanding of computer technology, so SEO naturally became my choice. Most people don't understand search engine arithmetic, so the more complicated the problem, the happier I am. But I have to work hard to convince myself to accept new technologies and services.

Every old thing can be new again, understanding the cycle of demand for different products is as important as understanding the product itself. The smartest people in the world don't know everything. They are aware of what they do not know, and then either decide how to learn, or the person who arranges it around themselves. Reliable SEO and PPC are not far away, you know how long they are, then you have to work for how long.

(Original: January 23, 2008; compiling: Song)