Does your article title length conform to the specification?

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A few days ago I wrote two articles to answer the question of netizens-"strong trunk to breed a lush tree" "Google's Web site Optimization FAQ", received a very good response, has been a lot of friends have come to ask me some questions about the site, which makes me feel very excited. can help every webmaster who needs is also I have always wanted to do things, so today I write an article about yesterday, a friend of the group asked me a question, he asked:

He searched his site domain name, found that the search results of the title contains "..." Such symbols, do not know if this is not a site problem, it seems a bit unprepared. At first I didn't understand what was wrong with him until he cut the picture below and then I knew what he was talking about.

As the above picture shows, the initial part of the search results in the "..." symbol, because the friend never encountered the same problem, but also thought his site was down the right, so in the group to ask me for help. I told him very definitely, this is a very normal phenomenon in search engines, there is no need to worry about it.

So what exactly is this happening? Is this a good thing for a search engine? Next Xiong blog for you to talk about search engine (Baidu) about the title of some tips, so that everyone in the future when the same problem will not panic God.

Title Length of search results page

Maybe some friends already know, but I'm here to tell you, in Baidu's search results page, all the information displayed in the title will not be more than 30 characters, so we suggest that you arrange their own site content, when the title of the article to try not to more than 30 characters Oh!

Two situations in which the title is too long

Although know the length of the title should not be more than 30 characters, however, in the actual construction of the station process, we often have to lengthen the title of the article to more than 30 characters, this may be because the title itself has such a long factor, but also may be due to the Web site program title call code factors in the inside. However, in either case, when the title exceeds 30 characters, in Baidu's search results page, there will be the following two kinds of situations:

The first is the situation presented by the user in the previous text, the "..." symbol at the beginning of the title of the result page.

There is also a situation, not at the beginning of the title, but at the end, as shown below:

Two situations arise from content matching

In fact, the above situation is not accidental phenomenon, but a rule under the constraints of the inevitable. When the search engine (Baidu) provides results, because the results can only display a maximum of 30 characters, which will cause the extra words can not be displayed only with "..." instead.

A "..." symbol that appears at the end of a tail is just a matching rule for the word we are searching closer to the beginning or end of the ending, just to better show you the best match for the words you are searching for.

Take the title of the article from that friend's website, in fact, its title itself only 19 characters, but because of its program code in the end, it added nearly 20 words after the double suffix, which makes the title suddenly more than 30 words, also caused the emergence of this phenomenon. And we search for different words, we can let it produce two different situations, where I do not make a diagram, you can take the title of their own site to try to understand.

Written at the end:

Although the title of the article does not say more than 30 words will have any serious punishment, but the long title will make us in the optimization of the title of the long tail keyword is more difficult, at the same time on the search engine sequencing will also have a certain impact, so we recommend that the article title (plus the program suffix) as far as possible not more than 30 words for the best.

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