Domestic independent mobile phone OS War: Scramble for new portals for mobile internet

Like other companies founded by Lei, Millet technology is also an internet company. The MIUI system, launched by the Android system last August, attracted nearly 500,000 fans, and last December it went on to launch a mobile chat tool called "rice chat", netting more than 3 million users.

The stage was so simple that there was only one big screen left, and the microphone instead of microphones, and the speaker was speaking in black polo shirts and dark blue jeans.

This is not an Apple product launch, and the speaker is not Steve Jobs. But there is no doubt that this is more than a parody of a tribute to the "world's highest-market" upstart.

Born in 1969, Lei a long title: founder of the Network of Excellence, chairman of Jinshan software, founder, angel investor ... Since he announced the launch of a "fever-born" mobile phone, Lei has a nickname "Rebels", the new company has just set up a year of millet technology with the emergence of the public.

Interestingly, the day after Google announced a 12.5 billion dollar takeover of Motorola Mobile, millet held the Millet mobile phone conference (as described at the beginning of the article). "Millet + Rifle" Rumors about the dust settled: MIUI and rice chat finally have a justifiable hardware carrier. Some have exclaimed that the world's second internet company, which combines software and hardware from the mobile internet, was born.

The same is true for the OS vendors looking for hardware carriers, as well as the dim Sum intelligent Operating system of innovative workshops, and the newly budding Le Frog.

OS Fire

Why is the OS (twist System) development so hot in the smartphone era? If app is your dress, hat eye appearance, OS is part of your flesh and blood body. This person wears clothes is not good-looking, the clothes is very important, but your skeleton is very tall to wear beautifully. So we're going to go deeper into the bottom and learn what products are best for users. "Dim Sum coo Huang Zhuang made such a metaphor.

Le Frog COO Shing Dragon said that the function of mobile phones to meet the user calls and SMS as the main requirements of the premise, MTK-led chip manufacturers have closed and fully standardized chip supply to the downstream design company, the latter only need to do some small changes in the UI to meet the functional mobile phone era of "low-cost, scale-seeking" 's needs.

Compared with the functional mobile phone, in the smart phone for large touch screen appearance tends to homogeneity, under the premise of a wide range of mobile phone interface and application requirements become inevitable, naturally need a deep system in its more functions to do system coordination. This has become an important reason for the current blowout of the OS concept.

Handset makers and internet companies are also eyeing the OS. Whether the advocates of the Android camp HTC, Samsung, or domestic mobile phone brands Huawei, Gionee and other mobile phone manufacturers are engaged in research and development of their own OS system, the domestic internet giants are not lonely, Alibaba pioneered cloud OS, Baidu's "Qiushi" and Tencent's related plans are brewing.

The Battle of the soft and hard

Whether it is millet, snacks or Le frog, its entrepreneurial team and the investors are convinced that this can be a smart phone industry chain in a "new" subdivision of the field. It can even be compared to browsers, app stores, etc., and become another "portal" for mobile internet. Through marketing promotion to encourage users to "brush the machine" to become the independent OS developers to accumulate users of the most enthusiastic means.

However, "brush machine" inevitably there is the risk of infringement of intellectual property rights, and control the current smart phone a large market share of the well-known manufacturers still control a lot of the right to speak, not to mention that these mobile phone manufacturers for OS development also showed no less than independent developers enthusiasm.

"(millet) the most direct way is to go to their battlefield to fight with them, before they can get their approval." "Qiming Ventures Donshau This interpretation of millet mobile phone strategy. Qiming Venture is also one of the investors of Millet company. It can be said that millet in this game software and hardware to choose the most crazy and incredible way to do ——— their own mobile phones.

In contrast, dim Sum and Le Frog began to aim at another coveted cake, the thousand-dollar smartphone field. Whether it's the news that Lee has been meeting with the release of snacks on Weibo, or the music frog that has targeted the Shanzhai smartphone market since its inception, the business path for independent OS developers looms.

This is just the beginning.