Domestic online game manufacturers today officially introduced the U.S. mobile gaming platform OpenFeint

In the launch of mobile internet strategy, announced tens of millions of developers divided into less than one months, the domestic online gaming manufacturers today officially introduced the U.S. mobile gaming platform OpenFeint. Shen, vice president of the nine cities, said the OpenFeint server would be set up domestically and localized according to local players ' needs. It is also understood that since the loss of "World of Warcraft" mainland agent power after nine city performance plummeted, has been a number of consecutive quarterly losses. When it comes to turning a profit, Shen said, with "immortal biography" and "Firefall" in succession, I believe that the nine cities will soon turn around, mobile Internet layout will also help nine cities improve performance. Player and developer data exchange at home to complete the studio video: Shen Tencent technology is understood, openfeint mainly for smartphones to provide dedicated mobile internet gaming social platforms and Applications (APP), in the world has more than 13, 000 registered developers of iOS and Android platforms, exceeding 50 million registered users and providing interactive and community functions for more than 3,800 games. Nine City announced this July to OpenFeint operator Aurora Feint Strategic Minority investment, the current mobile internet strategy mainly around the OpenFeint launch. Shen, vice president of the city, said that OpenFeint's introduction would provide localized services based on local markets, players and developers ' needs, rather than simply translating openfeint platforms and platform games into Chinese versions. In addition, the OpenFeint server will be built in the country to ensure that players and developers data exchange can be completed in the country, so the most important localization work. "OpenFeint will also combine local players to improve or tweak functional requirements, including the integration of local social networks, to broaden the reach of the larger population." "Shen pointed out that the nine cities in the mobile internet layout is not too late, nine City is a listed company, some funds and resources advantages, in addition, the nine cities in the past there are many communities on the Internet, online games operating experience and even lessons can be migrated to the mobile internet. Previously, the nine cities launched the "tens of millions of cash collection mobile phone boutique Game" program, the first start-up funds for 10 million. Nine city said, where the development of mobile phone game developers, as well as the ownership of mobile gaming licensing rights, can be sent to the selection of game products. Shen said that the nine cities on the mobile internet is very optimistic about this area is still in the investment phase. He believes that the biggest difference between mobile internet and fixed Internet is that growth is much faster, and it is possible to fix the internet for two or three years before one thing can happen in mobile internet for six months. "The mobile internet will change dramatically within a year," he said. We believe that the mobile Internet will bring a great camp to nine cities and help nine cities to expand market share. "The new game will help nine of the city. Nine cities have changed a lot since this year," said the company. SeptemberAt the end, the nine city announced that its web game "blood ball" access to the grand open platform, another source said, nine city's investment company Red 5 studio New generation Works "Firefall" also may be entrusted to other online games business operations. Shen said, currently has not decided whether "Firefall" in the domestic operation, nine City believe who can "Firefall" operation of the best, who will operate. The city is willing to do the whole thing with a more open mind because the end result is the most important factor to speak. Shen pointed out that summing up the 2010-year game industry, the biggest change should be "open" the word, the two words let all manufacturers from pure competition to carry out more cooperation. Nine city also adopted an open mind and attitude to do all the relevant cooperation. Since the loss of "World of Warcraft" mainland agent power after the nine city performance plummeted, has been a number of consecutive quarterly losses. When it comes to turning a loss, Shen says it is believed to be very fast. Next year nine cities under its products "immortal biography" and "Firefall" will be online, nine cities also agent overseas products like "freerealms" and so on. "We have great confidence in these games and believe that this time will come soon," he said. "The following is the nine city vice President Shen interview record: Tencent Technology: Everyone Tencent friends, today we are happy to interview the Nine City vice president Mr. Shen, first of all, please say hello to everyone." Shen: Everybody Tencent netizen Good, I am nine City Shen. Tencent Technology: This year, the nine cities have set up a mobile Internet division, in the field of mobile internet has been greatly expanded, this year, companies have launched their own platform plans, such as Baidu launched the "Double Hundred" program, the Grand launch of "Hemp Ball" program, NetEase launched a "Small game" program, You will soon be introduced to the U.S. mobile phone gaming platform, how do you think the big players are rushing to launch the platform program? Shen: First of all, I think these companies have launched different platforms, each have their own areas of expertise to do different things. This is the first. Second, the reason why the platform is set up is mainly because everyone should still operate online games so many years since the discovery of users is still the most important asset, so in different platforms can provide different products, but the final precipitation is still these users, I believe this is one of the important reasons why companies are working on platform construction. Tencent technology: Compared to several other, nine city in the mobile internet field started relatively late, how do you in user groups, channels and developers to gain advantage? Shen: Although the nine city started late, but from the mobile Internet in this field, it is not particularly late, because we have a belief that It's better to do it today than to do it tomorrow. We feel that in the nine city is a listed company, there are some funds and resources, especially in the past we do on the fixed internet regardless of the community, do the operation of online games, have a lot of experience, even lessons, in the future can beTo be used on mobile internet. So that's what we're going to do in the mobile Internet, or from a platform like a game and a community. This is also the main reason why we now release the OpenFeint localization operation, because this platform is a collection of many mobile games on top, players in the game process to enjoy social interaction experience. On the one hand, let each of the more than a single tour to enhance its networking or network interaction between the functions, on the other hand can also enable players and players to communicate with each other, share about the experience of the game, nine cities in this part still has more experience. Another part of us still have more resources including funds, we hope that through the assistance of these resources and funds, can help in this industry, whether it is developers, channels and operators, etc., can continue to push the industry towards a better direction. So I think in this part of the nine city still have a lot of courage and sincerity to do this thing. Tencent technology: Relatively nine cities before the agency has a lot of work, but some actually do not understand the effect, you have a openfeint what kind of expectations? Shen: OpenFeint is actually registering more than 50 million users overseas, with 3,800 games on it, Registered developers have more than 13,000 platforms. Such a platform we think in the domestic localization operations on the one hand to continue to absorb domestic and foreign some good games on the platform, on the other hand, the most important thing is to provide developers with better service and resource support, so the nine cities in the first launch of this platform will mainly do more in this part. Of course, in the long run, the success of this platform or not to see the platform above the product is not in line with the needs of the players, resulting in some interaction, some exchanges can really help these products to obtain a better profit income. So in this part of the nine city should still be quite optimistic about its future development. Tencent technology: You have been mentioning a topic, is about localization problems. We are also very concerned about a problem, such as OpenFeint is an American mobile gaming platform, the migration of it to China will face a problem is that its servers may be abroad, will affect the speed of operation, and localization is not a simple process of the Chinese? Shen: Localization operations have never been a simple translation or a Chinese version of the process, it has more to be based on local market demand, local players need, including local developers to do more localization services, as well as special features and so on. The OpenFeint in the domestic platform operation, first of all I would like to say is that the server is set up in the country, so this provides the entire openfeint of players and developers to each other data exchange can be completed in the country, so this is the first important thing for localization work. The second, we will still combine more local players on the featureSome of the above requirements, it's going to be a bit of an improvement or a bit of tweaking to really fit the needs of local players, which includes a combination of local social networks that can extend influence to more people, and so on, which is what nine cities do when they do localization. Tencent technology: A topic very popular at the beginning of the year, is about a lot of social game developers to the top of the Facebook gold, the end of the return, mobile internet and social games also have a great relationship, how do you see the relationship between social games and mobile Internet, the other is how you see the phenomenon of the Shen: First of all, I think the phone itself is a social tool, people use mobile phones, whether it is phone calls, texting, in itself is based on a social demand. So I am very convinced that the future of mobile phone applications and mobile games this piece will go to social game direction. Just how to develop these apps in a more social way, thanks to the idea and thinking of all the developers at home and abroad, how to make a better communication between the users and the users. As far as I am concerned, the games I have played on my mobile phone are also social games, whether it's connected to Facebook or not, but there are a lot of social games on the phone, depending on the old social network, like Facebook, or everyone in the country, happy, etc. In addition, it is not necessarily dependent on the original social network, since the platform, from the network to achieve interconnection, this I think is the future of mobile games important development direction. At the same time, now in the domestic mobile internet has been paid attention to, at the same time, whether in the operators, developers and channels have more input and efforts in the development of this market, so this is also caused by more developers, you just mentioned the backflow, I believe this is the case. Of course, we are very happy to see such a situation, because we feel that Chinese developers not only in the game of creativity or planning, in fact, there are quite a lot of good qualifications, perhaps because of insufficient resources, so that it can not do in the domestic play. Nine City hope that we have the resources and funds to open up, support to all developers, so that domestic industrial environment can do a better optimization. Only in the industrial environment optimization, developers to develop better products, the entire industrial ecological chain can achieve a better cycle. Ultimately, I want to benefit all users and players. Tencent Technology: The current platform so many, how do you give them better advice, how to choose a suitable platform. Shen: I think each platform has its own different characteristics. For example, OpenFeint is based on mobile gaming social platform, in which the single game can be on the platform above, first of all, you and your friends compare points between each other, there is a ranking, and even communicate with each other, share the game experience and so on, this is based on a mobile phone gaming social platform. Other platforms have different characteristics, so I believe that players and users will naturally doA better choice. The market is the final decision to determine whether the platform is important, or even the only factor, the different families put in better resources, more energy in this time, of course, will also pay attention to a market demand. Or as I have just said, in various industries, the so-called giants have put in here, the ultimate benefit is the player Tencent technology: Now, you expect the mobile Internet field in the quarter to nine cities to bring how much revenue? Shen: It's still an investment phase. We are very optimistic about the future of this field, we believe that it will have a very good market situation in the future, so what we are doing is still an investment. We believe that the biggest difference between the mobile internet and the fixed Internet is that it is faster than the fixed internet, which may have happened in the past two years or three years before the mobile Internet could have changed dramatically within a year. We believe that this revenue and the expansion of the market should be something that will happen soon. Tencent Technology: This year you can notice a phenomenon, some of your own games, and most of the time you're on your own, but like this year, your web games are now connected to the grand open platform, and a game in the United States is not running under your own hands, Can you talk about why such a change has taken place? Shen: First of all, the U.S. "Firefall" has not yet decided whether it is domestic operations, or in an open discussion of the topic, we believe that who can operate it best, and can bring the best operational results, who will do this operation. Of course, nine cities have their own various resources, but also our own company's products, we are willing to hold a more open mind to do the whole thing, because the end result is one of the most important factors to speak. I think that's one of the important trends we've seen since this year is that all vendors, all platforms, including all operators, are starting to move towards a more open attitude. So I would like to sum up 2010 years the biggest changes in industry, it should be "open" the word, open the word so that all vendors from the pure competition to carry out more cooperation, in the past year we have seen a lot of cooperation. Nine city also took an open mind and attitude to do all the relevant cooperation, including you just mentioned that our web game on other platforms to do business. We believe that after all, cooperation, mutual benefit can bring us more benefits, rather than always maintain a conservative and closed mentality. Moreover, the Internet industry is an open property, only the real use of the open nature of the Internet in order to get a better performance on this platform. Tencent Technology: Nine city to now actually has been in the loss, you expect nine city at what time can be lost? Shen: We believe very quickly. Next year we see "Immortal biography" and "Firefall" will be on-line, IThey are also agents of overseas products, such as "Freerealms" these games. We have great confidence in these games and we believe this time will come soon.