Dong Jingyi: Some of the most needed tips for email marketing

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I. Increase the statistical analysis of mail-related data

Before we send an e-mail, often sent on, and did not analyze the effect, improve, so later mail activities, we have to carry out relevant data statistics, for the mail activities planning to provide data support, so that the mail marketing more professional science.

Data to be counted:

1. Message Arrival Rate

Analyze how much of the mail we send actually arrives at the user's mailbox, and the calculation method is:

Message Arrival rate = (Total send-message amount received for exit Tip)/Total Send quantity

2. Mail reading rate

Statistical method, in the content of the message inserted a picture, the URL is generated by the program, so that the program can count the number of times the picture, which indirectly calculated the number of times the message was opened, if in the URL of this picture inserted mail address parameters, We can also do accurate statistics of which email address is opened.

3. Link Hits

Its significance is to determine which mail owners are interested in our promotional content, they are our high-quality target audience, focus on marketing objects.

Here is one thing to say is that most emails in the URL route will not be statistical tool statistics, so if we need to statistics on link clicks, we need to do some hands and feet on the URL. We can add parameters to the link to statistics which people are accessed through email, and even we can add multiple links in the mail parameters, we can also determine the location of the user is more interested in the link (content), or which form of expression is more popular with users.

4. Conversion rate

This statistical method is very simple, here omitted.

Second, remind to join the white list

In the subscription page or Account Activation page or a user can see the page, to remind users to set our email address to the white list, so that our email address in the mail operator to build credibility, but also to ensure that our future mail unimpeded.

Third, the message contains a unsubscribe link

There should be an obvious fallback link or button in the message, in this way, if the user is really disgusted, you can easily retreat, rather than choose to blacklist or complain to the service provider, if blacklisted or complaint service providers will be more harmful to our impact, more easily blocked.

Iv. Thanks for the success of your subscription

Or thank you in the first confirmation message that you receive.

V. Clearly tell the collection frequency, so that users establish psychological expectations

This can to a certain extent to dispel the psychological aversion of users, establish our responsible image, so that users in psychological more easily accept us.

Six, after the user registers my station, wants to send the website tutorial to the user.

I suggest that after getting the user's email address, in a short period of time to send users to our website Channel column introduction, including the use of community tutorials, skills, etc., to enhance the user's understanding of our site, and to help users get started as soon as possible, because the initial user registration, is often the user of our site most interested in a period of time, It is also a prime time for us to instill in them the idea of content, if in this period, users can have a deep understanding of our products, then long-term use of the possibility is much greater. I recommend that you send 4 tutorial class mail 第一、三、五、七 days after the user has registered. Only by continuing to remind users of the existence of our site, and provide users with useful information, can most effectively promote the user's transformation.

Seven, about shielding skills

1. Frequently detects whether the mail IP address is blacklisted.

2. Avoid spam words in the mail. Some words obviously have advertising color, if appear then will be noticed by the mail operator, if often appear there is the risk of being screened.

3. Reduce exaggerated color, exclamation point use.

4. Control the proportion of text and pictures, the number of pictures should not be too much.

5. Remind users not to click Garbage.

Eight or three bursts strategy

Authoritative statistics show that three of emails sent continuously, the probability of being browsed by users is the largest. So we should send the same email three times a day to the user. This can greatly improve the message browsing rate

Nine, to attract users to open the mail

1. Survey shows that the most important impact on whether users read a message is the trust of the sender, the sender of this piece we are sure to use the Move network marketing.

2. The preview information is very important, now many mailboxes are with the message preview function, if the user preview that you this mail too advertising, then certainly will not open, so we must ensure that the preview information to the user to generate enough to attract, at least not to arouse the user's aversion.

3. The title personalized processing, such as: "Xiao Yue Yue, moving network Marketing to wish you Happy Valentine's Day!" Or "Xiao Yue, do you know how to start a business is the easiest to achieve success?" The title contains information such as the user's name or user name.

Ten, strict implementation of the regular delivery strategy

Mature e-mail marketing programs must be sent in strict accordance with the frequency of the advance, do not appear after a few months without sound training. This makes it easier for users to build trust in us, and it's important to retain users, or it's likely that users will forget about us for months without receiving mail, and mistakenly make the user think it's a spam message when we send it again a few months later.

Xi. allow users to customize the contents of an Inbox

It's more professional for the user to decide what kind of email they want to receive. And more respect for the user, even if we don't do it occasionally in the future.

12. About Page Design

1. The optimal width of the page in the message is 400-500 phase element.

2. Preferably no more than 3 pictures 1 logo, 1 tracking chart, 1 other pictures, other use style or layout to control as much as possible.

13. Send no more than 11 emails per month

This number contains daily service mail. such as a friend, reply and other community Event trigger notification, it is recommended to take the form of packaging, all trigger events packaged to send to the user, imitation Google information subscription form, so as to maximize, reduce the user's aversion, if the user is very active, a landing mailbox, found in the inbox filled with friends, Reply to the subject of such a message, the user's experience must be bad. 11 This number has not been scientifically analyzed, but Tencent's prompt for members is to send no more than 11 messages a month, I believe Tencent is certainly the number of the study, so selected 11 of this number.

14, the mailing list contains the mail address of our employees

The purpose of this is to detect whether the mail is normal and the response of different mail service providers, in time to understand which mail provider to us shielding or other adverse to the user to receive mail smoothly.

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