Dong Jingyi: Three kinds of network marketing means in the age of WEB2.0

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I. SNS Promotion

Choose a community of value, such as Renren, Happy 001, or a vertical community that contains the focus of your target audience. The impact of the public homepage is great, as long as you can apply for a public homepage, with thousands of fans is not a problem, so that when you post the log, pictures, share links, will be pushed to the eyes of these fans, compared to Renren, happy Net's public homepage for a better application of some, The application of the time to note that your company profile to write a little more beautiful, to meet the user's appetite, clearly tell them what you can do, can bring to users what kind of value, the application must be written well, or later change it will be some trouble. You can post your content when you apply.

Preparation of a few virus-like diffusion characteristics of the content, SNS viral spread of the power is amazing, here I recommend a method, if you think that writing this article some difficulty, then you can browse more to be shared more than the number of articles, look at you will find, These are widely shared articles it has a certain commonality, and then rewrite you always should be. SNS marketing Its main role is, continuously to the user to declare our existence, and use this as a tool to communicate with the target audience, every day to send something, do not need too much, only repeatedly declare your existence, users will remember you.

Renren does not currently accept corporate Web pages, but it doesn't matter, ordinary ID can also be used to do marketing, such as I use a man vest, every day I will go up to add 10 friends, more than 10 will need to enter the verification code, so the time of input rate of return is not high, so add 10 a day on it, But hold on, when one day you find your best friend reaches a certain order of magnitude, its effect began to appear, now I ding point tutor business, every time the mood about the recruitment of part-time teacher content, will soon be someone on the Ding Point Home Instructor Network to register, every day, but to note that the content of the published daily is not too much, Otherwise it will arouse the aversion of friends. If your marketing is not yet involved in SNS, then you are really a bit behind.

Second, clever use of video sharing site

Web page in the search engine competition, has been quite intense, to participate in Baidu Web keyword ranking PK, this input rate of return is relatively low, then we can consider to avoid its sharpness, the battlefield to the current competition is not very intense video search, once I did a few video titles, in fact, no technology content, With pathologist, the content includes a slogan, a Web site, plus a commercial advertisement, I will this section contains my advertising video title and online download related video, re-write more easily retrieved titles and tags, and then upload back to the video sharing site, So that every time the user retrieves my title or tags included in the keyword to watch my video, I will first glance at this ad title, total I synthesized the 40~50 such a video, since then the number of users and the volume of consultation and turnover significantly increased. Sales have increased by about 100%. As of today, these videos containing my ads have been played 900,000 times, and its cost is very low, to note that the synthesis of video content must be accurate targeting your target audience, such as your target audience is an entrepreneur, for young people, then you find Ma Yun speech of the video synthesis is absolutely correct. There is also a point worth mentioning, a video generation is much slower than a Web page generated, so that you can ensure that your video in search results on the home page for a long time, and Baidu Pictures, Baidu Experience the truth is the same.

Third, QQ space

Some people doubt that QQ space so little browsing volume can do what, then I tell you, you are wrong, the role of QQ space depends on how you operate. First you need a very good QQ number, I tell you this is very important, the Chinese special Worship number, and this number once selected, must not change, it will become part of your brand, in fact, there is also the same phone number, must not change, change the phone number will affect your personal brand, the truth is the same, Ok pull a bit far, back to the point, such as my QQ is 543646, this 7 years I have never changed, the name has only changed two times, one use is my real name (Dong Jingyi), once is my current net name (China move not move), I am in my website most obvious position, all leave my QQ number, many website question , I try to find ways to let users add my QQ number and through the QQ number and contact me, be sure to try to guide your users to add your QQ number, you can not add them as friends, but you should not refuse them to add you as friends, so you can guarantee them in your strangers, and you are in their friends.

QQ Space and friends are interactive, especially after the introduction of the QQ space SNS mechanism, the user into the QQ space of the first screen will see friends update, at this time, let users add your advantage as a friend on the full display, you publish every log, upload each product picture, Will quickly be pushed to the eyes of those who add you as friends, and these people add your person is exactly the target audience you need most, remember to note at the end of the log, you want viewers to reprint your log, or to tell the viewer to reprint this log will gain some benefits (such as discounts), It's easy to get this blog out of the virus.

We can roughly estimate how many people add you as a friend by the number of strangers, remember that you must not let your QQ space down, usually every 2-3 days to publish a log is more appropriate, this frequency can basically ensure that each user no matter how long no landing qq space, when he landed again, His first screen will see your message, you can use it to sell products, you can use it to notify activities, you can use it to guide the volume. There is a parameter for everyone's reference, I currently QQ stranger about 7,000 people, every time I send out the log, 2nd at least will be browsed 300~400 times, is reproduced 30~40 times, each time in the QQ space released new products, consulting users will be significantly improved, and must have a deal.

There is also a thing worth mentioning, QQ recently launched a certification space, which is also a help to us products, through the Mosaic likethis button on the website, let the user side quickly attention on your QQ zone. For your future marketing activities, lay the user base.

by Dong Jingyi (China move not moved) & Copyright (C) Dalian moving the brand network Marketing