Don't understand the code? Entrepreneurship still

Tal Raviv is the co-founder of Ecquire, he from his entrepreneurial perspective on the relationship between technology and services, for some non-technical companies, service is the first, how to enter the market as early as possible to verify their own ideas, the accumulation of early users, compared to focus on building their own products, Still worth weighing. Entrepreneurship has an unspoken rule: to build a startup, you need to develop a product, so you need someone who can write code. This may mean that you need to find a co-founder of technology or learn to write code for the early introduction of the MVP (minimum viable product, the simplest possible products), so in the traditional sense, if you don't have any technical skills, you're just a PowerPoint guy. But now things are changing, and a large number of start-ups are changing the traditional understanding. They use the least technical content method to get their first user, and the process does not design any code. Instead of creating fancy technology products at the outset, they are more of a choice of off-the-shelf tools, such as drag-and-drop building tools, WordPress plug-ins and E-commerce platforms. They went directly to the customer service phase to get their first paid subscribers as soon as possible. Most importantly, unlike other peers who focus on product development, they already have a stable user base when they start to spend their time building a product again. How in the world did they do that? Focus on customer service rather than product building successful founders know one thing: customer service is far more important than product building. This mindset is something you should know before you start, and most entrepreneurs are narrowly focused on creating products and ignoring their real purpose-to solve the problem for the user is really there. Or, as Ben Yoskovitz, co-founder of Year One Labs, says: Users don't care how you create products, they just want you to solve their problems when you build them. Replace technology with talent imagine the hardest part of what you want to start a business, and the most difficult and complicated part of it is: real innovation, no one ever did. Can these parts be completely artificially accomplished? For many start-ups, this is the key to success, for example: David Quail is a talented software engineer and has already acquired a product. He wants to solve another annoying problem: arranging the meeting agenda on email. David's initial idea was to develop AI products that could grab email messages and schedule agendas automatically, but the development process would take at least a few months. But David thought that the quicker it began to detect the viability of the market, the simpler it was to sign up for a new email that would allow users toProcess copied to him, while he was manually to serve the user. So at first he could see if the user was willing to pay for it. But then he developed the product, but before that he had a clear understanding of the user's specific needs and exactly what kind of mode to start. Here's another example of a market example: Tastemaker is an online platform that connects interior designers and homeowners, but it starts with a contact with some interior designers and manually builds a list of those interested. Then they start with the people around them and ask if anyone needs an in-house design service. The founder of tastemaker only used pens and paper to address the needs of potential users and proved the viability of the market. Then they started to develop the online platform and finally succeeded in turning the service into their core value. In fact, you may have heard a lot of these examples, and they all have a common point is that for many of the core of the business, you can find the founder himself, not a fancy algorithm, these behind-the-scenes talent is the company's secret formula. Using these out-of-the-box methods when your core technology is actually to provide a service, you can use some online tools to package your site first, and you can easily make people look, sound, and smell like an automated online company, and users can feel as if you've hired some developers and a graphic designer. The existing online payment solution can easily help you solve the problem of payment receivable, the use of traditional simple drag-and-drop site tools can also easily create a communication with the user community forum, you can also copy and paste your contact, Skype button, real-time video chat and so on. Through a number of one-stop web site Publishers, select a good template and integrated online function Plug-ins can post your site. I can write this list down all the time, but I just want you to know that there are a lot of out-of-the-box tools that you can use, and basically all of the functionality is done with just a little mouse. The point is that you should search carefully before you do, and the opportunity is for those who know how to make the most of what they want to do in the simplest way. Hidden Treasures in WordPress for most of us, WordPress is just a tool to build a blog, for people who do not know the technology to provide the simplest content to build the Web site services. But the real magic of WordPress is its scalable capabilities to create a full-featured online platform without writing code. WordPress itself is free, but some plug-ins are charged, these third-party developed plug-ins can easily turn your site into a user login platform, e-commerce portal, social platform and even trading platform. Instead of spending thousands of of dollars to hire a designer, you might as well buy a high-end WordPress theme that costs only about 40 dollars, and then you can change it slowly. If you have some savings,You can also hire a local WordPress expert to spend hours helping you customize a website or just tell you what to do. If you do not want to manage the problem of the server of the website, you can use the Wpengine service. WordPress is a great web builder, especially for non-technical people, but definitely faster than the current learning program, because, sometimes the market reaction is the most important. Piecing together the pieces back to what we said before about user needs, and think about how to meet them. Once you start having some early adopters, you'll probably know exactly how your company is going to change, and then what technology you should use to improve it, and most importantly, you'll slowly see what your motives are and why you're building this company. Is this really the right way to go? Technology companies start in such a manner that they are either bought at a price of 500,000 to 540 million dollars or are listed directly. The rate of such companies is soaring, and it is now not about how many tech start-ups come in every year, but every month or even every week. If you've already seen the problem, that means you're already learning to think Òoutsideó of the box, and for the founders, what they have to consider is what investors think of this type of non tech company. They'll think you're smart, flexible, and know what's important at the beginning. Quote our investor Len Brody: "I call this kind of entrepreneurship a flexible culture, and this kind of entrepreneur can work around everything." What about expansion? This is an understandable concern, often accompanied by panic: This is good, we have users, we will let him down. Don't be paralyzed by the idea that growth is not an overnight increase, but a gradual process in which you have the time to slowly solve other problems. In other words, you can do it at the same time, such as hiring, while existing people are developing technology. As most entrepreneurs will tell you, the way you get the top 50 users is definitely different from the way you get the next 5,000 users. For those entrepreneurs who feel that lack of technology is not a practical or deep development quagmire, you can first ask yourself what you can do today to get your first user. Try it. Compared to hiring a developer, you actually have nothing to lose, anyway, as early as possible to start your early user accumulation is the focus. Remember: You're not just building a product, you're trying to solve a problem.