"Double 12" promotion is not as hot as the previous promotions

In a lot of online shopping group is still in pursuit of "Double 11" package, this year, the last Electric Sales Promotion Festival "double 12" and came to consumers. Although Taobao is the flagship of the "Double 12" electric business festival, but the electrical business also has a lot of "booing" to join, hoping to draw a full stop for 2013. However, after a year of various major promotion activities, whether from the electric business or from the consumer point of view, "double 12" promotion of the fiery rhythm is obviously not compared with the previous major promotional activities.

Sprint Promotions are not small

Taobao launched as a promotional holiday, Taobao small sellers of "double 12" participation is particularly critical. According to Taobao data statistics, as of December 10 18:00 closed registration entrance, already has 2.11 million sellers enrolled in Taobao "double 12" year-end event, a record. At the start of the December 12 0 promotions, only 15 minutes after the opening of 500,000 sellers to achieve the deal, and last year, the seller sold the number until 10 o'clock in the morning 12th. 15 hours later, sellers climbed to 2 million, close to this year's total number of registered sellers, has far exceeded last year's "double 12" sold the total number of sellers.

Taobao Sellers operating director Chen Hongliang in an interview with the Nanfang Daily, said Taobao will be in this year's "double 12" activities to continue to adhere to the 0 threshold last year, hope that more sellers can participate in the "double 12" of the national carnival.

In addition to Taobao vigorously promote the "double 12", other electric companies are also borrowing "double 12" for this year's sales task to do the final sprint, Tencent Electric business under the two major platform Xun network, QQ Online shopping in this year, "double 12" promotion to take the linkage model. In the QQ network to continue to buy 50 percent package mail and "Hundred Regiment War" at the same time, Xun Network also launched a five-day large-scale promotional activities, according to the disclosure, Tencent Electric business will be "double 12" goal set in the day 800 million yuan order amount, 1 million orders. It is worth noting that the new "micro-letter selected products" also used yesterday "double 12" the momentum of a high-profile launch, in the commodity category and the volume of goods greatly expanded in the design of the shopping experience also made improvements. Consumers enjoy the previous "select goods" selling venues have a minimalist shopping process, but also can choose to click to view the product details and parameters, to facilitate consumers more comprehensive understanding of the situation of goods, better to choose their favorite products.

"Chicken Ribs" or "dim sum"?

In the face of the end of the last Electric promotion festival, many businesses in the interview with reporters plainly said: "' double 12 ' is a piece of chicken ribs, food tasteless, tasteless." ”

In this respect, the industry analysis, from the merchant point of view: On the one hand, "double 11" for the fight to promote the strength of the enterprise vitality, "double 12" and next to "Double" (Christmas, New Year's Day), enterprises will not let too much one-time, on the other hand, the year-end financial pressure is generally large, let the move will be conservative. And for consumers: "Double 11" as a promotional brand more deeply rooted in the consumer's financial resources and attention, in the short term it is difficult to have a lot of shopping needs, so "double 12" is difficult to compare with "double 11".

"Although the ' double 12 ' from the scale can not be compared with the ' double 11 ', but can not say that ' double 12 ' is a total chicken, for some vertical electric operators, ' Double 12 ' is a small ' snack ' before the end of the year. "Electric Business analyst Chai Jingjun in the Nanfang daily interview that, combined with the end of the consumption characteristics, vertical electric operators to seize the demand of consumers to launch promotional activities or can be recognized by consumers."

"At the end of the year is the sales season for alcoholic commodities, compared to the line of traditional liquor sales channels of the standard, liquor dealers online promotions more competitive." "Net Wine network CEO Rui in an interview," Double 12 "as the end of the year-end sales season, linked to Christmas, New Year's Day and other festivals, liquor dealers seize this time node, can be perfect to create a promotional season. According to the system of Tesco Fashion Mall, the "double 12" order can be increased by 156% than normal day. Wang Enbin, PR director of Tesco Fashion Mall, said double 12 "due to close to the end of the year, including sports and footwear products both men and women ushered in the clearance time, a small number of first, second quarter of the tail goods will be very large discounts for sale, this part of the product with the new recommended promotions, so that the December order has been significantly improved.

Nanfang Daily reporter Dan

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Annual net purchase amount of more than million Guangdong people

Nanfang Daily News (reporter/Ozhiki fang) reporter yesterday from Taobao latest published consumer survey learned that this year on Taobao consumption amount of more than 1 million buyers up to 5,758, of which the largest in Guangdong, 1053 buyers are million tyrants, followed by Zhejiang, there are 638, and Shanghai followed, There are 627 digits.

Million "tyrants" in the online shopping market what is the main consumption? According to reports, these buyers on Taobao consumer behavior includes buying a house, buy a car, buy a plane, buy a lottery ticket. According to the investigation, in the net buys the market, the county person spends surpasses the city, the county seat consumption strength is strong. Last year, the county people on Taobao shopping spending 179 billion yuan, per capita cost far higher than one or two line cities.

This year is the county network shopping booming year, in addition to online shopping in the rapid growth of the county, online sellers are also growing rapidly. According to the survey, the national "Amoy Bao" number increased to 17. Take Zhejiang Suichang County as an example, there are more than 1200 Taobao stores, of which more than 20 of the Prestige Crown, the total sales have reached billion last year. Earlier, the Ali Research Center released the "Amoy Bao" research report, found that the country has 14 large "Amoy Bao", the normal operation of the number of rural shops more than 1.63 million, of which in the village, township level of the total number of Taobao has reached 595,700, operating agricultural products more than 260,600 stores.