Du Liang: Ways of conflict between Internet Channel and entity channel

Why conflict?
&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Because of two channels, especially the emergence of a new network channel, the most deadly is that this new channel has almost opened all the intermediate links, direct to consumers, save a lot of costs, so this new channel price is low, the price is lower caused the conflict, the line of the channel, agents were shocked to, there are opinions ah, There are opinions to be coordinated, how to coordinate? So traditional business owners start to get headaches. One expert said that E-commerce is the most likely to fail in the projects launched by all enterprises, why is it easy to fail? Because this gap is too big, do not understand, lack of talent, otherwise ask the consultant why?

Second, how to solve?
In fact, some problems to the so-called network Marketing consultants can not be resolved, which requires the decision of the enterprise decision-makers to change the product line or even the enterprise strategy issues.
Generally speaking, there are three ways to solve the problem:

1, online channels to set up a new brand to do
For example, a chain of enterprises that is the case, last year I went to the company to investigate and plan the whole network marketing case, but in fact this method is not good, this is equal to the line to play the brand again, difficulty and time cycle have, but the problem is that they have hundreds of stores nationwide, the vast majority are joined stores, rather than straight shop, I'm sure I can't hit this business sign on line. The key is the price of the line is also sold cheap, at least the bottom of the line shop price half, so do the franchise to go out of the sky, but he wants to create a new online brand is not easy to do, but at least this is a way, here only talk about methods.

2, line offline product separation
This is not much to say, Li Ning is to do so, the two sides do not affect, the brand is the same, but the product is not the same, for the Internet to develop or reorganize some new or discounted products out.

   3, online under the line is complementary
    some enterprises can do so, they do not want to bring the number of online sales, and the offline shop is almost their direct store, they are to occupy this emerging channel, There should be a voice on the Internet, especially for products with opaque prices, such as Jade, jade, gold, and so on, they online and offline prices are unified, but online can engage in promotional activities, such as 80 percent promotions, online on the equivalent of their distribution point in a city, to the city some special policies may be, and, more important, Convenient customers, customers can look at the line of goods, online ordering, offline and then pay to take the goods, this is not more trust, more convenient?