E-commerce website uses five latitude of social identity

First look at what is "http://www.aliyun.com/zixun/aggregation/8594.html" > Social identity, before our article on business strategy: Social identity (Social Proof) The great power of the effect! is described in this way:

"Social identity" refers to a group influence, simply speaking, is the individual in the group of the herd mentality, people tend to think that others than themselves to understand the situation, other people's behavior is always reasonable and correct. So the individual will do the same behavior as others, to obtain the group's identity, this effect is "social identity."

So, how do e-commerce sites use "social identity" to improve sales? Here are five dimensions of the use of "social identity" in E-commerce sites:

-A lot of people like this/US

-Many important people like this/US

-Many people like you like this/US

-Your friends like this/US

-Do you like this/US

A lot of people like this/US

Many blogs are on the home page to display their own blog subscriptions, I do it myself, these numbers show off to the visitors: there are so many people like my blog, you do not subscribe to it.

The number of buyers in the American network

And now popular group buying site is the most like to use numbers to attract users, of which a number is to tell users how many people have bought this product, the purpose is to tell the users have not bought quickly, otherwise only regret.

A lot of important people like this/US

Important people here refer to opinion leaders, celebrities, celebrities, or industry experts, a lot of books on the cover will be printed with "So-and-so and a certain joint recommendation," If this "so-and-so" happens to be your favorite, you may not consciously to buy the book away, and on the network, we will follow some "opinion leader" Pace, unconsciously to like or buy a product.

Beauty is a social shopping community, they put some talent as a guide, such as "Most will go shopping" "The most shopping experience", users may be more interested in these so-called people recommend goods. The implication is that "these are the best to recommend this, this product should be good, I also try." ”

A lot of people like you like this.

I believe you go to the watercress to find books or movies, most of the time I find out more by "people who like the book," and on Amazon, many of my books are not the ones I originally looked for, but the one recommended in buying "Customers who buy this product".

Web site by browsing your records and your buying history, guess you will like some merchandise, through the "Many people like you" to buy these away, you do not buy a go?

VANCL website also does well in this area.

Your friends like this/US

In many social networks, this is a lot more, and if your friend "likes" an article or a product on Facebook, then there's a message about what your friends like.

In Amoy rivers and lakes, there is a shopping sharing function, you can buy their own items to share to friends, you can also see the sharing of friends, through the user's relationship network to do Word-of-mouth marketing, so as to achieve a certain kind of merchandise recognition.

Do you like this/US

Many shopping sites have the "browsing history" of the most recent users, and sometimes you open a shopping site for a few days and find yourself browsing through certain items, as if to remind users that you have seen these items before, whether they are interested in them or not.

There are also some shopping sites have out of stock reminders, there is no, as long as the user registered, until the goods are available to mail or other ways to remind users, this is "you like this" one way.

Do you use these "social identity" tips on your website, and you are welcome to share the message.

Reference articles:

http://www.getelastic.com/the-5-dimensions-of-social-proof-on-ecommerce-sites/

http://www.socialbeta.cn/articles/the-power-of-social-proof.html/