E-commerce will be an important part of Yahoo's recovery plan

According to foreign media reports, a Yahoo executive has revealed that E-commerce will be a major part of the Yahoo recovery plan.

The recovery plan for Yahoo's new CEO, Scott Thompson, may revolve around tapping into the potential of different areas of Yahoo, including doing more to direct consumer payments.

On Yahoo's direction, Richirelli Rich Riley, Senior vice president for EMEA operations, said at the FT's digital media conference in Wednesday, "Yahoo has more than 700 million subscribers a month, and now we are almost entirely focused on displaying and searching for ads." ”

"There are a number of related business models, whether it's virtual goods trading in games or paid content," he said. We also need to vigorously tap the core user's potential for spending. Scott believes that we should provide a wider range of services and that E-commerce is clearly an important opportunity to approach our existing model. ”

Reilly did not comment on the timing and scale of the Yahoo recovery reorganization. But there are reports that Thompson plans to restructure the company massively, including layoffs of thousands of people, and Yahoo's product team will be restructured, and its senior vice president of product management will leave.

If Thompson plans to get more revenue sources, injecting new blood into the product team will be particularly important, and developing business is more important than advertising-supported pages, because in the advertising market, other ads are almost lost to Facebook, in addition to search ads.

He said Yahoo could tap into its revenue potential in virtual commodity trading, paid content and E-commerce. In fact, Yahoo has tried these businesses, in the area of E-commerce, Yahoo already has a similar to Groupon's group buying business Yahoo Deals.