e-mail marketing of foreign trade enterprises how to improve the rate of message opening

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Because of the wide range of e-mail coverage, many groups, e-mail marketing today is still a large number of enterprises to use one of the marketing methods, but with the promotion of mail technology many mail ports to provide mail reporting function, spam function, blacklist work list, Therefore, e-mail marketing How to improve the efficiency of e-mail messages in the mail marketing is often asked.

Clear point of view: E-mail marketing is not a mass of spam, spam mass of course the effect is poor.

The following are some ways to improve the success rate of e-mail messages:

1. Choose a stable and high-quality mail provider; As a member of the domestic marketing, in a and customer docking process, customer feedback his mail is very inefficient, we carry out analysis, originally he chose the domestic 126 mailbox to send foreign mail, of course, the success rate is low, foreign people often use mail for Gmail, Hotmail, Do not say whether the success is not a problem, first from the effect of sending the message above, 126 mail Many foreign people do not know what this mailbox, the first trust problem, understanding the problem. It is important to choose the right email provider.

2. The correct use of the name of the e-mail sender is very important, according to our experience, the e-mail recipient received the message, see the message, can correctly describe the recipient's title, the average open rate than no impression of more than twice times higher. Therefore, e-mail marketing must be done: first, sorting out the perfect mail person title; second, when obtaining permission, give the recipient as much impression as possible, and use the consistent sender name.

3. Clear mailing Groups, this needs long-term data records and the recipient needs to pay attention to the analysis, this I temporarily do not have a good method to recommend, can only be based on the specific responsibility of the industry different flexible adjustment.

4, the title content to trigger the recipient interest, the title of the message can trigger the recipient's interest or hobby, for foreign trade Enterprise website should have a mail subscription function combined with this function analysis, to determine the interests of subscribers and hobbies, improve the success rate of e-mail marketing.

5. Mail arrives at the recipient time, send the mail must be in the recipient, day morning before work to send, according to the analysis of the user, the morning arrived in the mail usually foreign customers for the open rate is high, which is related to their work habits.

6, adhere to the analysis of data continuous improvement, to send successful users, analysis of the reasons they did not open, through an interesting questionnaire or interview survey, to improve the success of the mail is very good.

7. Through the mail data to filter out the not interested and interested readers, a regular visit to interested readers to guide their understanding of the enterprise, and then through their promotional enterprises to promote sales.

e-mail Marketing is the process of continuous accumulation, through the continuous differentiation of users list list, the use of targeted send mail to send, not only through the content of the message to guide interested users, and the rate of mail feedback also improve the rate of open naturally will improve.

Original content: Kellilon Foreign Trade Promotion company Http://www.kaililong.net Reprint please keep the link, thank you for your cooperation.