Easy view: Cloud + END as the most potential internet business model

Through the study found that the "cloud-end" model, will lead the Internet industry a new round of growth, the emergence of a change in the industrial landscape of the Forces nouvelles. It is suggested that Chinese Internet enterprises should consider their advantages and short boards in the "cloud" and "end", and reconstruct the strategic layout.

Easy to see

Key discovery Ⅰ China Internet portal has become a mature business model

In the history of China's Internet development, the entrance has been a mature business model

Sohu, Baidu and other companies have as an important entrance, has achieved success

Sogou, 360 as the representative of the client software as a new entrance representative of the emergence, the same achieved success

The key discovery Ⅱ the Chinese Internet competition to the entrance contention, the entrance to the Multi-polarization development

The entrance has become the distribution channel of Internet traffic, which makes the competition for the entrance increasingly fierce.

With the participation of a large number of competitors, China's Internet access to the competition for Multi-polarization

Sogou, 360, Sina and other new forces on the entrance of the competition, showing the characteristics of multipolarity

Key discovery Ⅲ Multiple forms of clients are becoming the main forces of multipolarity

Internet Base Application client stands out, has accounted for 20% of PC Internet traffic, occupy the core position

Various forms of clients such as instant messaging, input method, security software, video download tools are emerging, foreign mobile internet field also appeared Siri as a representative of the new type of portal client

New rising clients are technology-led, China's Internet development back to technology-driven business model innovation

Client software business value is outstanding. In the market capitalisation of the top 10 listed Chinese Internet companies, the client software based on the company (Tencent, Qihoo) market capitalisation ratio has reached 39%

Key Discovery Ⅳ in all client products, browsers are the most important

Clients occupy the first interface of user access Internet

Clients play an important role in converging traffic and Shang users

Browser is the client, but also directly embedded cloud services, is the most important

The key Discovery Ⅴ cloud service is the search engine as the representative, is the most mature transformation mode

Cloud services, to search engine as the representative, through the Internet traffic directly to change the current without loss, the flow of liquidity is the most powerful

Search engine is the fastest growing market in China, the flow is the most efficient

The success of Baidu, Google and various navigation websites proves the ability of the cloud service to become realizable.

The key discovery Ⅵ "cloud-end" is the most potential internet business model, is also the future competition focus

"End", that is, the tool, that is, the user, that is, traffic

"Cloud", that is, the connection, that is, the service, that is, to become

Synergy between the two drives the value of the Internet to double upgrade

"Cloud-end" mode will lead the Internet industry a new round of growth, beyond the industry average growth rate will reach 50%, the emergence of a change in the industrial landscape of the Forces nouvelles

Key Discovery Ⅶ in the Chinese internet "cloud-end" strength Matrix, Tencent and Sogou (Sohu) in the leading position

The "cloud-end" power matrix can effectively measure the comprehensive competitiveness of Chinese Internet enterprises

To "end" strength to measure the entrance ability to "cloud" strength to measure the ability of computing

Tencent and Sogou (Sohu) because of "cloud" and "end" of coordinated development, in the leading position

Easy advice

1, technical innovation and quality service is the fundamental development of the client.

The first wave of growth in Internet clients comes from massive promotions and the rapid accumulation of user traffic, and today's barbaric growth pattern of clients needs to be reversed.

Technical innovation and quality service is the second wave of client growth and development. Technological innovation is not only the internal strength of Internet growth creation, but also the necessary condition of establishing competition barrier, while the quality service is the key to gain Internet users ' recognition, form brand loyalty and establish monopoly advantage under the background of Internet development "service is King".

2, China's Internet enterprises need to "cloud-end" mode to achieve long-term development.

The logic of the development of Internet enterprises is to accumulate larger internet users, so as to carry out business practice. "End" as a fundamental, occupy the user channels to form a large-scale competitive advantage, "cloud" Landing user scale brings commercial value, the two cooperate with each other to form a benign operation closed loop.

Chinese Internet companies need to consider their own advantages and short boards in the "cloud" and "end", reconstruct the strategic layout and strengthen them. Layout, or to the business of their own products to form the closed loop, or to seek "cloud-end" close partners.

3, mobile Internet development will replicate the Internet development model, "end" as the fundamental to "cloud" carrying commercial practice.

In the era of PC Internet, the model is basically formed, and the variable lies in the "cloud-end" mode to accelerate the growth of internet economy and the position change of corresponding enterprises under the new pattern of Internet.

Mobile Internet Development Portal competition, terminal and operating system of the core position in a long period of time will not waver, on this basis, will replicate the Internet development model, the first phase needs to tamp the client (mobile app) competitive strength, avoid barbaric growth while adhering to the commercial practice of technological innovation; the second stage is to integrate "cloud" and "end "Two-way development path, the practice of commercial value."

(Responsible editor: The good of the Legacy)