Edersch Aggregation platform: Reinventing the flow pattern for developers

China Mobile internet has slowed down gradually after experiencing 2011 rapid development. The ensuing problems are pouring in, especially among developers, who are suddenly overwhelmed by the growing market. How to make a profit is a real problem that many developers have to face. The reason is that the vast majority of developers did not really form a benign ecosystem. In this system, mobile advertising platform has taken on a key role. Both developers and advertisers expect mobile ad platforms to be more aggregated and accurate. With the development of DSP technology and the appearance of RTB (real time bidding), the mobile Internet has gradually realized the leap from "quantitative change" to "qualitative change". As Edersch mobile ad aggregation platform (Mobisagemediator) puts it: Wireless marketing is about finding people, finding the right people, talking about conversations and spending money. Ed polymerization platform using the domestic exclusive RTB advertising mode, for advertisers to achieve precision marketing, so that developers realize the fastest flow of cash for developers to create new patterns of flow change. Brutal reality. At present, in the domestic mobile phone application store to do application development is a hot, but an embarrassing fact is that a large number of developers do not make money, or even losses, especially on the Androping platform. Relevant data show that 2011 Chinese mobile phone application developers to achieve a profit of only 13.7%. To rely on the enterprise itself or individual research and development and application products and advertising profit mainly, the loss accounted for 64.5%, flat for 20.8%. In addition, the core applications that users open every day are not many. Nielsen's survey of Android applications in the United States showed that the top ten applications accounted for almost half of the use (43%), and the first 50 used 61% of the total. Clearly, the hundreds of thousands of applications that followed were worrying. ADE Polymerization Advantage--RTBRTB Technology, making the mobile internet marketing industry is taking a qualitative leap, according to a single audience to purchase traffic into reality. In foreign countries, RTB Way has been recognized by advertisers, agents and the media, the RTB based on the display of advertising trading model rapid development. In May 2012, Edersch released the first advertising aggregation platform with the mobile internet RTB (real-time bidding) model-Ed aggregation platform. The platform integrates the mainstream mobile advertising platform at home and abroad, and the advertising function of the unified management, dynamic configuration, can support for each traffic real-time bidding (RTB), only for the target audience to effectively cover, to avoid invalid and repeated arrival, improve the effect. Ed's RTB mode of aggregation, for developers to provide a number of mobile advertising platform for choice, so as to ensure full advertising filling rate, according to the analysis of the results, developers in addition to the free combination of various platform combinations, but also can enjoy the recommended configuration of Ade polymerization, that is, Ed polymerization will be based on the performance of each platform, Combining the developer's application attributes, the best matching platform ratio is recommended. In addition, depending on the user attributes applied by the developer, Ade Aggregation is recommended for the most appropriateCombined customer brand advertising, greatly enhance the click rate. And in the form of advertising, Ed polymerization will also be for the developers of each application, carefully select the user's favorite form to do the show. Ed's aggregated resources Edersch's mobile advertising platform is China's largest mobile media network, with Intelligent mobile ad delivery system, integrating the best media resources and the most high-end Chinese netizens. Among them, covers the iOS system app resources to break through 8,300 of the balance, covering 6 categories of 33 small categories, while in the Android system, 4 major market navigation resources are fully covered, effectively covering more than 90% Android users. Ed Polymerization as an open platform, can achieve the greatest degree of media resource integration, Brand advertising resource sharing. In addition to Edersch's own mobile advertising platform access, other advertising platforms can access to the ED polymerization, with the main source of advertising resources to purchase media, on the contrary, Ed polymerization will be with high-quality advertising resources to other advertising platform procurement. In such a wide range of user and advertising coverage, Ed aggregation based on RTB of the audience to buy the model, can effectively ensure that advertisers are buying the real traffic, advertising more accurate, better results. And developers download the installation of the Aggregation Platform SDK, the implementation of the app media will be a single platform to the full network platform coverage, so that the independent grasp of the advertising platform of the amount, and thus maximize the revenue. The development of mobile internet technology, is breaking the advertising fee to waste a large part of the spell, Ed polymerization to ensure that every penny spent on the blade, to achieve a qualitative leap in advertising effect. Its accurate launch and the improvement of the effect, will make the mobile advertisement enter a positive circulation development, promote the fast and healthy development of China Mobile advertisement.