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In the rapid development of the Internet today, there have been some new trends. For example: Lawyers prefer to use westlaw,it buyers to knowledge storm search, while engineers and technical buyers prefer Makepolo, and there are vertical search engines for finance and medicine. What these sites have in common is that, professionally, these websites, which are working tirelessly, will continue to attract more attention because of their many benefits.
Why the profession becomes very important today
Because the internet is no longer just a recreational tool, there are more and more people work every day can not be separated from the network, so people's demand for the internet is also different, which is an important sign of internet maturity. Moreover, this is not only on the Internet, any one media is based on this line of development. In the United States, television advertising revenue growth rate has once been defeated in radio, magazines, newspapers, only to television stations pay more attention to the professionalization of the program-from golf, horticulture, food and finance and other professional channels appear. Now, with the development of search engines, such things happen again on the Internet.
When a generic search engine makes feedback on search results, it usually doesn't know what the user is searching for, which means it's likely to get unrelated results. The most classic example is that the buyer found the keyword "perfume" on an ordinary search engine, and the final result was mostly the MP3 download of the song "Perfume Poison". And they find perfume on the Makepolo, will only come out and product-related results, even perfume "ignition", "volatility" such as accurate parameters can be found, which is why the professional in today's internet become very important one of the reasons.
Accurate sourcing search gathers target groups
For a product supplier, a professional sourcing search engine such as Makepolo can be more likely to assemble his target group than Baidu or Google, and in fact there are more and more vendors abandoning comprehensive search engines that are expensive and ineffective. The 2007 trend report for engineers and technology buyers noted that 79% of respondents used two or more search engines for work-related purposes, while 51% per cent of respondents considered Makepolo to be one of the three most frequently used search engines.
Marketing is often likened to the "where there are fish, where fishing" rules of the game, and to use the right bait, this analogy can also be associated with network marketing. General comprehensive search engine is an ocean, every conceivable fish swim in the sea, and similar makepolo such as professional procurement search engine is like a pond, only may have a pair of fish swim in the water. What is the most important fish they want to catch with a supplier? It's a quality buyer like an engineer, and why Makepolo attracts these groups because there's bait to lure them--accurate product information for engineers. And if these one or two kinds of fish are exactly what you want, it is obvious that fishing in the pond is much easier than in the sea.
Makepolo provides more than just the number of clicks
There are too many advertisers spend a lot of money on the general comprehensive search engine, get only their own site clicks, and finally the actual effect of how many? Such a situation is very sympathetic. That's why, in addition to the engineers ' preference for Makepolo, more and more supplier companies are turning the web marketing battlefield into a makepolo.
Makepolo offers a completely different approach because it is not just a search engine, but also the world's largest precision advertising platform. As the Makepolo is based on the product parameters for the search conditions, then the supplier's products will only appear in need of this product buyers before, so the effect of advertising can play the greatest role. The point is that because most of Makepolo's users are online registered, when he is browsing the supplier's information, the supplier will receive the complete contact information, company name, etc. through the day after tomorrow. This model not only creates the opportunity of the supplier to attack, improve the possibility of the transaction, but also save the cost and burden of the network promotion of the supplier.